calguy said:
Depends on your view of localism. For some it's a PSA every hour for others it's an actual show that originates from that city.
If you look at the programming at stations owned by CBS, Entercom, Cox, or Lincoln Financial, all shows originate from that city. They're very big companies, with big loans to pay back, and they're not following the leader. They're not the only ones. Cumulus owns the former ABC/Satellite Music Networks 24/7 formats, which they syndicate to hundreds of small, locally owned stations. But they don't run those formats on their own stations. In most cases, they're running local shows from local DJs. So your generalization is really incorrect.
calguy said:
But you're surmising that without consolidation the industry would have died. Since consolidation happened we'll never know if things would have changed or not.
I was there, and I know what was happening. Voice-tracking began five years before consolidation. LMAs began in the 80s. Satellite-delivered formats started in the 80s, and replaced tape-delivered formats from the 60s. Consultants were really running local programming, not PDs. That’s the reality I worked in before 1996. I’ve said many times that without consolidation, we’d be in the same place with a lot fewer stations. Because a lot of older owners like NBC were getting out, and were replaced by radio-only companies. The days of diversified insurance or electronics companies owning broadcasting was over.
calguy said:
One thing I do know is that for those "inside" it's not a very fun or profitable way to make a living anymore and that there are a LOT less jobs.
There are also a lot less jobs in the auto industry. A lot fewer cashiers at the local grocery store. A lot less traditional jobs in all industries. What I see in radio is that a lot of people have failed to grow their skills and talents as the industry and technology changed. I still know on-air guys who don’t have an email address, and refuse to do social media. There are a lot of jobs in broadcasting if people get their heads out of the 70s. Clear Channel is growing in this area, and it gets overshadowed by the cutbacks in the traditional side of the business. How much have you invested in your own career? Time and money? You’re whining because there are fewer high paying jobs with benefits. Look around. Even the government is trying to wipe out that kind of life. The changes that happened in broadcasting came about at the same time as a sociological and technological revolution. No question that it was going to have an effect on the way things used to be. You need to understand those changes and find ways to profit from them. But they weren’t caused by deregulation.