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LATEST DFW RATINGS

J

Jay Walker

Here's the link:
http://ratings.****************/cgi-bin/rol.exe/arb024

These are the 12+ numbers or as I call them "The Beauty Contest"

KHKS on top as usual with a 7.2 followed by KDMX with a 4.2
KPLX has a sizable lead over KSCS with a 4.4 versus a 3.3
The Ticket leads the way in Sports with a 2.8 more than double the ratings for ESPN and The Fan tied with a 1.2
 
Jay Walker said:
These are the 12+ numbers or as I call them "The Beauty Contest"

KHKS on top as usual with a 7.2 followed by KDMX with a 4.2
KPLX has a sizable lead over KSCS with a 4.4 versus a 3.3
The Ticket leads the way in Sports with a 2.8 more than double the ratings for ESPN and The Fan tied with a 1.2
Click to expand...


Okay, I plead.... ignorance with PPM!! Are these the 12+ AQH SHARE numbers for DFW, or are these numbers something else?

Somehow I thought cume became the more critical parameter in PPM.

Please help educate the ill informed!
 
My mistake in listing these as 12+, old habits are hard to break...

From the website linked to:

"Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 6+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area."
 
Jay Walker said:
My mistake in listing these as 12+, old habits are hard to break...

From the website linked to:

"Totals are Persons 6+, Mon-Sun, 6am-midnight

This profile contains an quarter hour share (AQH) rating -- the average number of persons, ages 6+, who listened during any average quarter hour from 6am to midnight, Monday through Sunday in the Metro Survey Area."
Click to expand...

OH NO mistake.. thanks for clarifying... I had no idea, I really didn't know.

Hopefully PPM is more accurate than diary keeping. I remember stories of people who went to Maryland to look at the written diaries after the fact. They said Arbitron had accepted (and counted) diaries that were filled out in crayon, as if a child were given the diary by a parent.
 
JRZFM100 said:
[

Somehow I thought cume became the more critical parameter in PPM.
Click to expand...

Share drives sales.

But, in PPM, with lower time spent listening, cume drives share more than TSL. In the diary, TSL tends to drive share more than the cume.

"Share" and "rating" and "AQH Persons" are all the same thing expressed in different ways.
 
I notice that none of the Liberman stations show up in either the DFW or Houston ratings.

There have been rumblings that the company is in financial distress. Dropping Arbitron part of budget cuts? Liberman has been selling some poorly performing stations lately; are they circling the drain?
 
Contemporary radio is having a good go at it right now - KISS, 1029 NOW, KVIL, even I-93 ..
KRNB is beating K104 2 books in a row!
KZPS has found their niche.
The Ticket beats the Fan and ESPN COMBINED.
Even KEGL bought themselves another 6 months.
WBAP - struggling. The Republicans lost, remember?
KLIF AM sounds better with news. Could the news be their answer all day instead of talk?
KLUV has moved more aggressive (newer/rockier) with the music - is this an "adjustment period" or an erosion of the core?
Could KLTY's success be related to no mainstream AC in the market?

my 2 cents (worth EXACTLY what you paid for it).
 
Steve Eberhart said:
KRNB is beating K104 2 books in a row!
Click to expand...
KBFB has finally cracked in the Top 10, which is good especially at a time when DFW is still among one of the worst radio markets for urban radio PPM era.
 
Mediafrog+ said:
There have been rumblings that the company is in financial distress. Dropping Arbitron part of budget cuts? Liberman has been selling some poorly performing stations lately; are they circling the drain?
Click to expand...

There are public filings as part of Liberman's bonds. The cash flow last year was sufficient to pay around half the debt service... so you can make your own conclusions.
 
"Share" and "rating" and "AQH Persons" are all the same thing expressed in different ways.

No, they are not.

Share
The percentage of those listening to radio in the Metro who are listening to a particular radio station.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Rating
The audience expressed as a percentage of the total population.

[Listeners / Population] x 100 = Rating (%)

Average Quarter-Hour Persons (AQH Persons)
The average number of persons listening to a particular station for at least five minutes during a 15-minute period.

And, Cume
The total number of different persons who tune to a radio station during the course of a week for at least five minutes.
 
And different advertisers buy for different reasons when it comes to audience measurment....Ticket advertisers in general are trying to reach the most 25-49 year old men expressed in AQH.

Coca-Cola wants everyone, particularly young people who aren't brand loyal yet, so they usually buy based on Cume and the age of a station's average listener.

Ratings are just final scores...they just tell you which stations have the best combination of Cume and Time Spent Listening...
 
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