Re: JACK numbers
You don't know who I am, true. You can look at my posts on this board, I'm very seldom off. I only speak on what I know. I don't offer comments of consult on anything I'm not 100% sure of. That's how I became successful in radio. I am no longer in radio. I've done my time and have my share of #1's in my past. I dislike Jack because it's a knee-jerk reaction made by people who justify it by saying a myriad of stupid things.
There's many formats that they could've gone with, many companies make stupid moves only to see their new choice nose dive, they make up excuses like the ones we're hearing for Jack before it gets off the ground here in the States. It's another stupid idea from people who are way out of touch with what's happening on both the tech side and radio side of the business. Just because it's a big company doesn't mean they know what they're doing. I'm not in awe of incompetence, no matter who employs it.
Many say wait a while and it will happen. I say, that's bull. Plenty of stations that flip explode with ratings when done right. Waiting a few years for something to eventually catch up with where it was when it was flipped defeats the entire purpose for the flip in the first place.
I don't personally care about "formats" per ce, I care about what works, what doesn't. It's never a personal taste issue for me, it's a common sense thing and Jack has none.
You want to get an idea of what I'm about, search my name and read my posts in the past. I'm usually on, sometimes to the rating point.
> man, you are just 100% convinced (for a variety of
> nosensical reasons) that Jack won't work. You just plain
> totally hate the concept.
>
> Question: what makes you believe YOU are right and
> "Infinity is wrong about Jack"? What info do you have they
> do not? How is it YOU are so much more in touch with
> listeners and they're just throwing things up to see what
> will stick?
>
> > Not really, I'd like to ask you, what's a good start?
> > Chicago? New York? Real Markets? Are they getting better
> > rates? Will they? I day no to both and that's the way it's
>
> > going to be. If so then they need to cherish those moments
>
> > because they won't last. When Clear Channel, in their
> > infinite wisdom flipped The Beat to Kiss they never
> > recovered. They went from 22 million to about 15 million
> and
> > that took almost six years. Great move. The only reason
> Kiss
> > is about to beat B96 is because B96 is losing their hold
> on
> > Hispanics due to La Kalle. Kiss didn't get better, B got
> > real competition. Kiss' numbers are still terrible. Kiss
> > didn't really raise their numbers to win, B96 lost
> numbers.
> > When it comes down to it it's all about the billing and
> Kiss
> > doesn't bill half of what B96 does and yet they flipped
> from
> > the Beat to Kiss thinking they would. They were wrong,
> just
> > as Infiniy is wrong about Jack.
> >
> > Perhaps in Los Angeles Jack can survive a bit longer than
> > the rest of the markets, not much more than two years
> > because of the void it filled but even then I don't see
> L.A.
> > hanging on past that. Dallas, Milwaukee, Minneapolis,
> > Baltimore, S.F. and the rest? I figure about 14 more
> months
> > for them and they'll be fishing for ways to spin their way
>
> > out of why it's not working. What I've been saying is that
>
> > for the most part this format will not outbill or
> outprofit
> > what it replaced; Not in Chicago, New York, L.A., San
> > Francisco and the majority of the rest and that's what
> makes
> > it a LOSER. Lest we forget their reasons for flipping a
> > format is because they wish to make more money.
> Eventually,
> > they'll have to bail because it will become a stalemated
> non
> > event in their portfolio.
> >
> > Maybe in the smaller markets Jack would work, it does to
> > some degree now where podunk stations play everything and
> > anything without calling itself Jack, it's called small
> town
> > radio. For the last 20 years people have been conditioned
> to
> > go to a certain music station for one form of music, back
> > then "instant gratification" wasn't an option like it is
> > today. While it may be cool now to hear Jack's version of
> > variety eventually it will wear thin and then people will
> > want "their" variety not someone else's and a radio
> station
> > can't be everyone's version of "variety" for each person
> > listening, it's not possible and it's ludicrous to build a
>
> > concept on that assumption.
> >
> > Because they're playing a "variety" of what is heard up
> and
> > down the dial everyday (just here, it's on one station)
> > doesn't mean it's good or genius. I always have and always
>
> > will stand by my beliefs based on my experiences and in my
>
> > expert, weathered opinion, this format is suicide.
> >
>