Latest NYC Ratings

[BigJimmy]

Radio has no such obsession. Radio focuses on formats that appeal to persons between 18 and 54 years of age, because essentially all ad buys come down for different segments of that broad adult demo.

If there were buys for 55-64, there would be stations focusing on that age group. If there were teen buys, there would be teen stations.

WNOW, WPLJ, WHTZ, WKTU, sure sound like teen stations to me---- with childish jocks & chilldish music. But I
guess they count on childish listeners in their 20's & 30's too.

 

[dcowboy7]

WNOW, WPLJ, WHTZ, WKTU, sure sound like teen stations to me---- with childish jocks & chilldish music. But I
guess they count on childish listeners in their 20's & 30's too.

What oldies station is on in your nursing home ?

 

[davideduardo]

WNOW, WPLJ, WHTZ, WKTU, sure sound like teen stations to me---- with childish jocks & chilldish music. But I
guess they count on childish listeners in their 20's & 30's too.

None of those is a teen station.

Let's take WHTZ, as it is the highest overall rated station of the group. Less than 8% of its audience is teen, and that is what we call "spillage" from it's intended target of 18-49. The biggest percentage of Z-100 listeners is 35-44, followed by 25-34, 45-54 and then 18-24.

So much for it being a teen station.

WKTU is very similar in profile to WHTZ, but performs a little better in the over-45 demos. WPLJ, as a Hot AC station, has much less teen and 18-24 listening, and much more 35-44 and 45-54 listening.

Obviously, you have a marked preference for only the music of your youth, and reject the music that is demonstrably appealing to a broad segment of 18 to 49 year olds. That's OK... taste is a personal matter... but the immense and overwhelming majority of persons under 55 don't like the kind of things you seem to love, and since there is no revenue for a station to be had from geezer demos, you are not going to find "your" music on the radio.

 

[BigJimmy]

I don't expect ratings to go up at WOR with Rush, Hannity & The Mets. Let's see who
'replaces John Gambling.
and I don't expect ratings to go up at WABC either. Dennis Milller in Noon ---3pm won't do it.
Neither willl Savage in 3pm---6 pm.

 

[kevtronics]

there is no revenue for a station to be had from geezer demos

NYC has't had a "geezer demo" station in over a decade, so you can't state that as fact. It may be "conventional wisdom" based on past data, but there has to be a time limit on how long that can apply.

It's like when the U.S. automakers stopped selling convertible cars in the mid-'70s, because the conventional wisdom was that "nobody buys convertibles anymore". But 10 years later, after several import models became hot sellers, they realized that their conventional wisdom no longer applied, and the Big Three all soon reintroduced convertibles to the market.

And who knows... in another decade, the 55+ crowd might be the only ones left listening to AM/FM radio!