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I'm not sure what markets you worked in, or what "old days" you're talking about, but: Spotloads of 12 minutes were not uncommon, but were usually broken into 4 sets or more per hour. That meant a maximum 3 minute stopset, with maybe 4 units in each stop. Some small market stations I worked at on the way up ran 18 minutes an hour - the FCC maximum - and ran :60s, :30s, :20s, :10s - whatever the customer could afford.
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Well, I got around. Worked markets all over the Northeast. Yes the smaller markets did do exactly what you say (I was hasty to generalize). The larger market Rock Stations were at 8 minutes, up to 12 on higher cume/lower tsl stations, including News/Talk. As I read your reply I remembered hearing Jean Shepherd on WOR at Christmas and it did seem they stacked em pretty deep. Maybe I was romanticizing the good old days a bit, but generally speaking, the first gift consolidators gave themselves was more inventory. And they did it as audiences had more choices, and more ways to get content without commercials. Thank you for keeping me honest.

CDs, cassettes, LPs, videos, and 8-tracks were swapped like MP3 files today.
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No they weren't. Not by 100 million P to P traders. The difference was you had to invest time to make mix tapes and cassette copies, and you had costs of media- tape to buy. Technically you are right, piracy did exist... but not in the numbers to destroy the business like today. Today there is no cost or time penalty for getting music free. To say it's the same is like saying the Holocaust was no big deal because Anti Semitism was not a new idea.

On #3 we agree.
 
Hi all... new to this board and this site. I'll save a more formal introduction for another thread.

Just wanted to comment on this point John Gault made:
As I read your reply I remembered hearing Jean Shepherd on WOR at Christmas and it did seem they stacked em pretty deep.
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I was an avid Shep listener during the last couple of years he was on WOR, and I recall that he was pretty notorious for running advertisements in groups and also stacking them toward the end of the show. He was not fond of interrupting his monologue for spots, and said so at times. (Remember his line "Hit the money button?") So I'm not sure his show would be a fair indicator of the times. (Shep's last WOR show was more than thirty years ago on April Fool's Day 1977.)

My family was "Rambling With Gambling" listeners (also WOR) as well and I don't recall the ads being quite as clumped together, although my memory is not nearly as vivid as it is with respect to Shep.
 
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