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Rudy Fitzneris said:
The Eagle is all over the place. One minute it's HEATHENS, the next it some classic rock song from literally 50 years ago. And then it's a weak talk show with zero attitude. Plus there's no morning show for the station to get behind.

KVIL sounds pretty decent. The imaging is generic. The station doesn't sound plugged in to the local scene. And again, like Eagle, it doesn't have a morning show. It needs a Dallas-centric morning show which is entertaining and plays about 4 songs per hour.
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I would agree with you normally but part of KVIL’s attack strategy on KEGL is playing more music. While KEGL is talking KVIL is playing the songs KEGL listeners want to hear is part of their messaging; and right now it’s working.

A typical morning show would likely do more harm than good - they’ll probably have to do an 93XRT-style morning show where it’s just one or two people with approximately 8-9 songs per hour to avoid contradicting their strategy and message. The question is whether that would work either, even with a talented host or pair of hosts.
 
Will_H_69_9 said:
as for the future of 97.1 and rock in DFW, i could see Alt 103.7 become heavier and adopt the newer heavy rock & metal hits while the classics of the format's past moves on to Lonestar 92.5 as well as The Treehouse and or Ben & Skin (if the station flips to a non-sports oriented format), the Treehouse (i could see them be in danger of being removed from radio now that Russ Martin is dead, the Clo Child Porn scandal didn't help and the show is just Alfie & Dan and this two man show works better in a podcast form, but at least they have new jobs to fall back on outside of radio cause their days on the air are numbered).

i think the death of Russ was the death of the heart and soul of this incarnation of the Eagle and Cindy Scull leaving was a warning that Rock Radio is dead in Dallas and that this format of music can be covered better by streaming services like iHeartRadio (owned by The Eagle's parent company), Audacy, Spotify, Pandora and SiriusXM's Octane and other rock stations on the SXM platform.

now for the future format of 97.1, the top choice of format to flip is Sports Talk since Ben & Skin are established as a sports talk show, they have the Mavs radio rights and ESPN just left the market and a station needs to pick up broadcast right to the radio broadcast of national sports events airing on ESPN Radio in this market. and plus with The Ticket seemly going through lineup changes and The Fan being The Fan, i could see iHeart to produce a top Sportstalk station in no time.


if any station owned by Cumulus that is on AM needs to be simulcasted on 93.3, the one station that needs it the most is 1310 The Ticket.
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Eerily prophetic.

NICE JOB!
 
I would be willing to bet it was decided 97.1 would change long before the numbers crashed like they did.
 
DavidEduardo said:
Yes, correct.

And rating, share and AQH persons are the same thing, expressed in different ways. And agecies have started buying AQH persons so they can compare with the “reach” of web programming.

Come driven ratings are stations that have lots of people who don’t listen as long. AQH driven fume stations have fewer listeners, but longer TSL. A CHR will have high cume while Urban AC will have high TSL with fewer listeners.

An agency buying “reach and frequency” will want a good average of both.
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I fully understand and respect your analysis Mr. David! But, I feel like the number one truth about determining on whether a client signs on is if they like the AE and can develop a good relationship. At least for me, no client asked me for numbers. But, I sold in a medium sized market, not a top 10. I’m sure it’s different
 
Loverofradio said:
I fully understand and respect your analysis Mr. David! But, I feel like the number one truth about determining on whether a client signs on is if they like the AE and can develop a good relationship. At least for me, no client asked me for numbers. But, I sold in a medium sized market, not a top 10. I’m sure it’s different
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Local direct sales may use ratings as part of the sales presentation, but (as you say) key is the relationship and trust for the seller. Local sales may also have to do with which station the client likes and what kinds of music they dislike. As is often said, local accounts have their own rating device which is the cash register.

Most direct clients don't like ratings because they do not want to admit that they don't understand the terms and numbers; a good seller will convert ratings numbers into "people who might come to your store".
 
Huff said:
Interesting that they would change KEGL even though the format flip happened after the survey period, but they haven't bothered to update the format for KNTU yet.
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Of course, I have seen more than one GM go for sports only because they had bigger fan spirit than the size of their brain...
 
TheBigA said:
KVIL continues to do well at 2.8. #3 in 18-34

https://ratings.****************/cgi-bin/rol.exe/arb024

Radio-online reports KEGL's format as "talk"
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As I've said elsewhere, KVIL did a great job stealing KEGL's listeners, and #3 in 18-34 is an excellent sign for the future prospects. Now that they won, though, comes the next step. They're going to need to set themselves up with a firm identity, and they need to flesh out their jock lineup including finally having someone in the morning. Being complacent is in part what got KEGL vulnerable, and KVIL would be wise to not make the same mistake. John Allers has a history of success elsewhere, though, so I have confidence that he will steer the ship well.

BTW, these are KVIL's adds this week for the curious. Should keep the KEGL crowd happy or at least tolerant. (Paramore wasn't officially reported but KVIL is playing them). They all have a fresh sound to them.



 
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