latest RADAR numbers

[radiofriend1]

to all the goofs on this site who constantly criticize radio and are predicting its fast demise at the hands of satellite...................

Radio reaches 93% of all people every week.
230,308,000 people age 12 and older listen to the radio in a typical week according to initial findings of Arbitron's RADAR 90. And despite new threats like satellite radio and iPods - 81% of adults 18+ listen to the radio while in their cars and 24% listen while at work. Arbitron releases RADAR 90 next week. It's based on 112,000 diaries - the most ever for RADAR.

 

[actioncentral]

I wish Arbitron/RADAR would go back to rating programming networks and not these
ad-based "networks" that are currently being rated. I know ads are the name of the game, but RADAR has rated programming nets in the past.
action central and "action central super platinum power maxx 1 network."

 

[semoochie]

Whatever happened to the breakdown between AM and FM that Radar used to do?

 

[Johnny Morgan]

to all the goofs on this site who constantly criticize radio and are predicting its fast demise at the hands of satellite...................

First, goof, its demise is at the hands of all forms of alternative media, including, but not limited to, satellite radio.

Second, seems to me that 93% number is the same as the last RADAR report. So, radio isn't GROWING either.

By the way, someone might want to mention the inconsistency between the 81% of adults listening in their cars and the fact thrown around here that most listening *isn't* in the car.

Just so we can clear up our inconsistencies.

 

[radiofriend1]

to all the goofs on this site who constantly criticize radio and are predicting its fast demise at the hands of satellite...................

First, goof, its demise is at the hands of all forms of alternative media, including, but not limited to, satellite radio.

Second, seems to me that 93% number is the same as the last RADAR report. So, radio isn't GROWING either.

By the way, someone might want to mention the inconsistency between the 81% of adults listening in their cars and the fact thrown around here that most listening *isn't* in the car.

Just so we can clear up our inconsistencies.

my response was to the glut of gloom n' doomers who are proclaiming how devestating those alternative media are, as if they are about to overtake terrestrial radio-----they clearly are not

 

[Johnny Morgan]

if they are about to overtake terrestrial radio-----they clearly are not

Correct. Though the sustaining health of radio now is very much a topic of concern. The Clear Channel and CBS plan is NOT working (CC: Buy everything; CBS: Buy the lakefront property). We've yet to see what happens if the Commission changes course at all (2009 could be a harbinger, if the Democrats win Congress and the White House and get that extra (D) seat on the Commission).

And if nothing happens, what will the next decade hold as MORE alternative media sources become available and affordable?

Just something to think about.

 

[radiofriend1]

if they are about to overtake terrestrial radio-----they clearly are not

Correct. Though the sustaining health of radio now is very much a topic of concern. The Clear Channel and CBS plan is NOT working (CC: Buy everything; CBS: Buy the lakefront property). We've yet to see what happens if the Commission changes course at all (2009 could be a harbinger, if the Democrats win Congress and the White House and get that extra (D) seat on the Commission).

And if nothing happens, what will the next decade hold as MORE alternative media sources become available and affordable?

Just something to think about.

it will be a lot like network tv when cable came on board only at a much faster pace. certainly network tv doesn't have the monopoly it had in the sixties and seventies but it's not only survived, it's added new networks (fox, wb, cw) and is very much alive