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- Thread starter leethalweapon
- Start date
What gives with the simultaneous erosion of WKTU and Z-100?
Is the music in a slump?
Is the music in a slump?
Steve Green NEPA said:
Probably not the music. Younger male listeners (in particular) have had somewhere else to go....when it ticks back up after RXP goes away, you'll know for sure.
Steve Green NEPA said:
Nothing is in a slump. Both WKTU and Z100 had very strong books in the summer, both July and August, where they added lots of out-of-target listeners.
But in the Women 18-34 target of Z100 and the Women 25-54 target of KWTU, the numbers are very solid and comparable with the narrow range from the pre-summer months.
Nothing to see here... just very stable radio stations.
Is it just me or does WEPN-FM (ESPN NY) not show up on the listings? Why would that be?
Gee, David .....
WHTZ-FM 6.3 6.1 5.5 5.3
WKTU-FM 5.5 5.0 4.7 4.4
sure looks like a slump to me. If people are still applying the practice that a point in the ratings is worth X dollars, oops!
No doubt : Nobody at the two stations has any holes in their shoes and are reaching their desired demos very well. But the ratings for both stations indicate that they have lost whatever bonus listeners they each acquired a few months ago. My quetion was 'why'?
WHTZ-FM 6.3 6.1 5.5 5.3
WKTU-FM 5.5 5.0 4.7 4.4
sure looks like a slump to me. If people are still applying the practice that a point in the ratings is worth X dollars, oops!
No doubt : Nobody at the two stations has any holes in their shoes and are reaching their desired demos very well. But the ratings for both stations indicate that they have lost whatever bonus listeners they each acquired a few months ago. My quetion was 'why'?
Steve Green NEPA said:
Since nobody looks at 6+, those numbers are irrelevant.
Also, you are comparing the July and August and September books, which covered the Summer vacation period (the September book covered only till 12 September) with the first full post-vacation period book. Obviously, the patterns in teen and 18-24 listening change at this time of the year.
Both stations in the core 18-34. 18-49 and 25-54 women demos are just as strong as pre-summer. Since buys... and CPP... are determined based on an advertiser's specific target demo (and spillage is not paid for), as long as they perform where they target and sell, there is no issue.
Keep in mind that the PPM "hears" what others are listening too, whether that be the listening of family members or at the bodega or at work. Once stations look at the one-hour and above a week listening and filter out the useless short-term random cumed stations, you can see both of those stations look very good.
The syndrome is sort of like seeing WLTW's numbers in the post-Holiday book returning to single digits, certainly. But I think Ansky has a point, too, with the theory that the younger demos, wherever they roam in PPM Land, would provide a spike of sorts in August rather than the opposite.
Young-directed stations such as WWPR and WQHT, for example, showed none of that 6+ moulting over those same four books.
The November 12 should be a clearer indicator, eh?
Young-directed stations such as WWPR and WQHT, for example, showed none of that 6+ moulting over those same four books.
The November 12 should be a clearer indicator, eh?
Maybe KTU will morph into Dance or something to stray away from Z. Not surprised at this
ansky212 said:
Yes, and they disrupt the habits of older listeners in the household, too. PPM's are placed by household / dwelling unit, not individually. So often, changes in the habits of any member of the household may change the listening of others.
That's why CHRs tend to bounce in the summer.
I do question whether many teens, today, managed to get summer jobs!
Steve Green NEPA said:
The Urban stations are 18-49 targeted... and because they have ethnic cores, they tend to be broader in age appeal and thus are less affected by seasonal variations.
I had a conversation with someone in the 18-24 demo this morning. She mentioned how her grandfather had lost power and had turned on the radio to stay informed and entertained during a power outage. Her response was "I would never turn on a radio" (and then laughed). I think this is a good testament to the direction radio is going...
ansky212 said:
Gee, and this is somehow related to big media companies in what way?
Flashback. In 1960, Cleveland, OH, was the 11th largest market in the US and had 8 viable radio stations. 3 played MOR, with slower rotations. 3 played Top 40, which at the time meant 35 songs and 4 or 5 hitbounds. 2 played r&b, which was Top 40 focused on the African American audience. The 5 stations playing short lists of songs had 75% of the listening. And all the stations were running at or, occasionally, over 18 minutes of commercials an hour. No company had more than one station.
Today, CHRs have broader playlists, there is a lot less format duplication, and commercial loads, while still high, are more in the 12 to 14 minute per hour.
Today, Clear Channel has more different formats in its cluster in that particular city than there were different formats in the whole market back then.
This story plays out with only minor differences in every market in the US.
David, do you really think CHRs have broader playlists today?
In 1968 on WABC you could have heard Herb Alpert, Cream, Otis Redding, Jeannie C. Riley, Marvin Gaye, The Rolling Stones, Cowsills and Hugo Montenegro in the same hour.
In 1973 on WABC you could have heard the Carpenters, Deep Purple, Barry White, Charlie Rich, Curtis Mayfield, Three Dog Night, The DeFranco Family and Deodato in the same hour.
I don't hear anything that broad on WHTZ in 2012.
In 1968 on WABC you could have heard Herb Alpert, Cream, Otis Redding, Jeannie C. Riley, Marvin Gaye, The Rolling Stones, Cowsills and Hugo Montenegro in the same hour.
In 1973 on WABC you could have heard the Carpenters, Deep Purple, Barry White, Charlie Rich, Curtis Mayfield, Three Dog Night, The DeFranco Family and Deodato in the same hour.
I don't hear anything that broad on WHTZ in 2012.
briancraig said:
Format specialization as we know it today really didn't come about until the FM explosion in the late 70s. You're right that Al Hirt, Frank Sinatra, Louis Armstrong, and Pete Fountain had hits on WABC in the early 60s. That became less frequent as newer acts replaced the older ones. WABC listed its format then as "mass appeal," not Top 40 or CHR. The CHR format came into being in the mid 70s with 99X. No Charlie Rich or Deep Purple there. Once FM became home for music, you began to see format specialization. No need for the pop station to play urban or country any more.
As for the Z, they play a pretty broad mix of pop, if you consider the range between Taylor Swift and Maroon 5. One of the things that keeps NYC from having a full time country station is the fact that so many of the genre's best known and best selling acts get airplay in other formats.
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