mikerock said:
1. Name a CBS property in NY that plays a variety of artists, new music and information from the talent?
"Variety" as explained in interviews with listeners is not "a lot of songs in the library". Variety is the absence of mediocre or bad songs and all songs "that I like".
As measured by minute-by-minute audience flows in all 48 PPM markets, new music tends to drive off listeners (with the possible exception of new songs by superstar artists) and new music by new artists is even more risky. So stations that play currents limit the number of new songs to those with strong probabilities of becoming hits or until such time as they "break out" in other markets or other media.
Many stations play no new music, because they are, like CBS-FM, specifically formatted to play hits from a specific era in the past. Many others only play a small number of currents, like traditional AC stations.
Like new music, the PPM shows that excessive DJ talk and needless or irrelevant "information" is a huge, huge turnoff for listeners. Many of us in programming were under the delusion that listeners wanted a lot of "personality" because personality seemed to work in the diary survey; that isn't true now that we have a ratings system where the most important factor is
not listener's ability to remember.
2. Name a CBS property where the talent is actually allowed to speak?
Obviously you think jabbering and yammering is "speaking freely". In this day and age, it has been proven over and over and over (did I say "over"?) that listeners don't want motor-mouthed DJs on CHR stations... they want brief raps or mixes with no talk. On other formats, they want really brief talk with useful lifestyle or other information. Only in formats mostly appealing to those over 50 does the old-style DJ have any appeal... and to many in that "senior segment" chatterbox jocks are old school and a thing of the past.
3. If YES to #1 or #2 then name a CBS property where the talent speaks and is not reading the same text he just read 5 minutes ago like a mindless automaton or some silly one liner?
You don't give the CBS programmers credit for having live talent on the air, even in markets like Palm Springs, which is not even a Top 100 market. And you certainly don't recognize the fact that major stations... not even just the CBS ones... talk to listeners and know how much talk is appropriate and they enforce the dictate of giving listeners what they want and how they like it.
4. If you picked WFAN: People complaining all day about an athlete not throwing the ball far enough is not bringing anything interesting or new to the table.
But you obviously don't know that the same thing that makes guys talk about sports over a beer or at a bar makes them really like this very thing that you find so distasteful. For gosh sakes, WFAN is a sports station, and that translates into "a guy talk station".
As far as games this is not the old days where we do not have TV's or internet to watch the games. Bringing that format to FM and eliminating a format only increases the lack of variety we have in NY. It was completely un-necessary and is devaluing their 660 AM property.
You are missing the point that AM is unappealing to younger "sales demo" listeners, and many under-55's don't go to AM ever or only when they can't find what they want on FM... like play by play. Moving a sports format to FM, as CBS found when their "doing OK" AM sports station in Detroit became, as often as not, the #1 station of any kind in the Motor City.
