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LATEST RATINGS: V-103 & WSB-AM/NEWS TIED FOR #1
- Thread starter gregg75
- Start date
gregg75 said:
94.9 the Bull is having a heyday so far having their best ratings. Meanwhile, True Oldies is continuing its downward dive ranking 16th overall in ratings. I don't know if it's their music or their audience, but no other station has had a continuous downward slide compared to 106.7 FM.
Don't look now but B98.5 will have their Christmas music in a few weeks. It'll become the "listen while you celebrate your holidays station."
M
musicman3355
Guest
So looks like the FM simulcast worked. Good for them.
Also, The Groove seems to be trending. Up to a 2.5 this month.
Also, The Groove seems to be trending. Up to a 2.5 this month.
Oh goodie, stale News/Talk WSB has found its way back to battling with WVEE for the prominent #1 spot. :
I hope Reggie Rouse and them pull something out to trounce the boring dry news-talk radio station in November ratings. Maybe their cash contest will work out for them...
I hope Reggie Rouse and them pull something out to trounce the boring dry news-talk radio station in November ratings. Maybe their cash contest will work out for them...
True Oldies had been doing well but took a big hit this book.thefirstgenesis said:
gregg75 said:
I agree. The playlist has been getting older (more and more 60s) and staler as of late. As I have mentioned before, is True Oldies trying to differentiate itself from B98.5 (and, to a lesser extent, the NEW 97.1 The River) with an older playlist?
Of course, with a 5000 song playlist that shouldn't be a problem to fix. I'm not even sure how it became an issue to begin with.
Any ideas on where WSB is getting its listeners from? WGST maintained share...or perhaps this was a pre-election pop boosting all newstalkers? Might it be from True Oldies?
Rock100.5 also took a hit, and I would imagine there would be a lot of demo overlap there...might that be part of it?
Speaking of translators, any ETA on when 680 The Fan gets one?
Jabba, I don't really know all the answers, but I have some guesses.
In my blog next week, I predict, based on some things I hear on the air, that True Oldies will be shifting its music younger. I could be wrong, but there are some subtle hints on the air.
WSB had big growth in 25-54. Given the simulcast's newness and the importance of election news, I personally would like to see a couple of more months to form an opinion. I think we can conclude that the FM simulcast has grown WSB's audience. I'm just not sure by how much.
Rock 100.5's "hit" was probably due to the end of the baseball season.
From what I hear, The Fan will definitely simulcast on one of the 2 new Cumulus translators.
In my blog next week, I predict, based on some things I hear on the air, that True Oldies will be shifting its music younger. I could be wrong, but there are some subtle hints on the air.
WSB had big growth in 25-54. Given the simulcast's newness and the importance of election news, I personally would like to see a couple of more months to form an opinion. I think we can conclude that the FM simulcast has grown WSB's audience. I'm just not sure by how much.
Rock 100.5's "hit" was probably due to the end of the baseball season.
From what I hear, The Fan will definitely simulcast on one of the 2 new Cumulus translators.
thefirstgenesis said:
It's both. The audience is getting tired of the same few songs over and over and over again.
The station needs to play some different oldies than the ones they're playing. Maybe the could add some songs that aren't ancient oldies, just elderly oldies. Maybe they just need to play different songs from the same era as the songs they've played to death. They just need to stop playing the same short little playlist until the audience is sick of everything on it.
gregg75 said:
IMHO the problem with 106.7 is “penny wise dollar foolish”. They are on the bird about 16 hours a day. I realize this is “free”. I know all markets are different, but WCBS fm is #2 12+ in one of the toughest markets in the world. I know 12+ is not a money demo but to be that high in 12+, mathematically you have done well in some demos. Citadel is no longer in bankruptcy and has some cash. The Kicks cash cow is undergoing a sex change to a Bull. The Atlanta Citadel cluster is going to need to spend some $$ on both operations or go the way of WGST. Were Fred’s ratings that bad? IIRC He said on his page after getting canned he was #10 12+. Tripp West has to improve that number. Another problem with 106.7 is they sound like a “small market dollar a holler” operation. They are playing too many commercials. I know commercials are where the money is but to they have to fill every satellite break. I know they can not be a juke box/ mp3 player (see 97.1) but come on! IIRC Musically 106.7 is playing a lot more 70’ and 80’s now which means they are going to have to deal with the 52 minutes (97.1) or 98 at 9(98.5). This could get ugly.
jabba17 said:
It's taken several hits in a row, as even the 12+ numbers on this board show: 4.2, 3.5, 2.9. That's 30% in three books. And averaging the "Summer" months the station is 19th in 25-54.
Looking at MediaBase, it looks like the problem is the list is getting longer. That is likely the issue.
Yes, get rid of about 4,200 songs and you can fix it if you know which are actually hits and which were hits. They are both too broad and too deep, a disaster in today's radio.
They obviously came from a broad group of other FMs. They are FM listeners in the 35-54 demos who grew up with no AM usage habit but who like talk formats conceptually. These listeners began sharing with WSB's new FM simulcast once a decent option was available to them.
More important, we see another market where AM share will dwindle even further as the main options all become available on FM. Add in Atlanta's signal and conductivity issues and AM does not look particularly rosy there.
Stations share with each other, and they don 't steal listeners as much as is thought. The average listener in PPM uses about 6 different staitons!
Since WSB's new FM added about 600,000 in cume, and WYAY did not decline in cume, this is obviously about sharing time spent listening... and WYAY lost over a share in the last two books. But SB's FM is up by about 4 shares, so the listening is an amalgamation, not a victimization.
jabba17 said:
I mentioned a couple of months ago that I thought WSB would generate NEW listeners.
I think some of those new listeners might be younger people who quite honestly don't even know what AM radio is.
Plus I think there are others like me who listen sometimes now because I have always been annoyed with the signal going in and out every time I go under a bridge, plus I honestly never really thought about flipping to AM unless I was stuck in traffic. Although I don't usually listen for very long, I just find it more convenient and I do find myself listening way more than before.
Too many comments to give credit to--thanks for the insights everyone--but it seems like it's really getting to the point where CC is going to have to do something with WGST and FM. If WSB on FM is generating new newstalk listeners (increasing the number of radio listeners versus stealing WGST and rock radio listeners), then CC/WGST is really missing out (like they care).
It's also an opportunity for 680 with their forthcoming translator, although that may negatively impact half-sister Rock 100.5/TRG in AM drive. Or it may not, if it comes down to new radio listeners who would listen to FM sportstalk but not TRG. It could be a bigger blow to 790 (no surprise there).
Patron's listenership continues to dwindle. Does anyone think that CC would pull the plug on their remaining Latino station for a WGST simul? Or would Groove move to 96.1 so WGST could move to 105.7?
It's also an opportunity for 680 with their forthcoming translator, although that may negatively impact half-sister Rock 100.5/TRG in AM drive. Or it may not, if it comes down to new radio listeners who would listen to FM sportstalk but not TRG. It could be a bigger blow to 790 (no surprise there).
Patron's listenership continues to dwindle. Does anyone think that CC would pull the plug on their remaining Latino station for a WGST simul? Or would Groove move to 96.1 so WGST could move to 105.7?
bnaivar said:They can't be dying off any faster than the rappers. :
Seriously, rap and hip-hop stations have a different problem. Much of that audience wants to hear the "real thing", not the versions cleaned up enough to keep the FCC from leveling fines. So, stations targeting that audience have an extra level of competition against in-dash CD players and other listener-owned music sources.
When I hear what's coming out of the speakers of cars that pull up next to me at traffic lights, many of the words I hear are proof positive that the people in the adjacent car aren't listening to anything that's being broadcast on a licensed station.
kilamanjero said:Oh goodie, stale News/Talk WSB has found its way back to battling with WVEE for the prominent #1 spot. :
Okay, so how does this work then? Are the ratings points for WSBB-FM ("WBTS" shown) included in the ratings results you see for WSB-AM? Otherwise, when I scroll down to see what the monthly totals are for the FM-simulcast, it's quite deceiving. It looks like they're barely in the race at all!
electroboy73 said:kilamanjero said:Oh goodie, stale News/Talk WSB has found its way back to battling with WVEE for the prominent #1 spot. :
Okay, so how does this work then? Are the ratings points for WSBB-FM ("WBTS" shown) included in the ratings results you see for WSB-AM? Otherwise, when I scroll down to see what the monthly totals are for the FM-simulcast, it's quite deceiving. It looks like they're barely in the race at all!
Yes, they are.
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