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Latest ratings

Because Country is supposed to be more "real"...less fake...less Hollywood...more relatable to the common people.
It's still showbiz and kayfabe.
 
Right now there's a lot of rhythmic stuff and a lot of pop. It may be alienating the older side of the demo, people who prefer 90s country. Kicks thought they'd win over the market by focusing on Georgia music, but that strategy isn't working. Perhaps too many imports who've moved in to town from other states.
Do you foresee another New Traditionalist period, as we saw in the late '80s and early '90s, or has that ship sailed as far as attracting the Sacred Sales Demo goes? Too male, too old?
 
Back to why WABE is not listed. It isn't about subscribing. NPR stations are non-profits and don't subscribe. They simply have to code their audio for the people meters to pick up the signal. I understand the equipment is free. The station does have to install and maintain it.

WABE is the only NPR station in a large or medium market that apparently doesn't code its signal. As said above, many NPR stations, even ones that were never in the top 10 in their markets, are suddenly doing well in the ratings. WNYC-FM is #5 in New York. KPCC Los Angeles is #7. WBEZ Chicago is #2. That's just amazing. Even in some Southern markets NPR stations are doing better than ever before.

Raleigh WUNC #1
Jacksonville WJCT #4
Charlotte WFAE #6
Charleston WSCI #6
West Palm Beach WLRN #6 (Miami signal plus a WPB translator)
Miami WLRN #7
Nashville WPLN #7
New Orleans WWNO #9
Richmond WCFE #9
Orlando WMFE #10
Greensboro WFDD #10 and WUNC #13 (Raleigh signal)

So it's likely WABE would be in or near the top ten in Atlanta... if the station would code its signal.
 
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Back to why WABE is not listed. It isn't about subscribing. NPR stations are non-profits and don't subscribe. They simply have to code their audio for the people meters to pick up the signal. I understand the equipment is free. The station does have to install and maintain it.

WABE is the only NPR station in a large or medium market that apparently doesn't code its signal. As said above, many NPR stations, even ones that were never in the top 10 in their markets, are suddenly doing well in the ratings. WNYC-FM is #5 in New York. KPCC Los Angeles is #7. WBEZ Chicago is #2. That's just amazing. Even in some Southern markets NPR stations are doing better than ever before.

Raleigh WUNC #1
Jacksonville WJCT #4
Charlotte WFAE #6
Charleston WSCI #6
Nashville WPLN #7
Miami WLRN #7
West Palm Beach WLRN #6
New Orleans WWNO #9
Orlando WMFE #10
Greensboro WFDD #10 and WUNC #13

So it's likely WABE would be in or near the top ten in Atlanta... if the station would code its signal.
Even more impressive... in Miami in 25-54 WLRN was #2 in February.
 
Then how did they appear in the ratings every month until January?
Good question. We have seen Nielsen have to reissue a bunch of markets in recent months due to errors and omissions. I wonder if this is such a mistake, or whether the stations stopped encoding.

As you would know, non-commercial stations will on occasion use rating both to prove the importance of a station in fund raising and to analyze program performance.
 
Yes, the equipment is free. They give you a primary and a backup encoder.

What I'm wondering is if there are fringe stations that are measured by both diary and PPM. Or is it one or the other?
 
Yes, the equipment is free. They give you a primary and a backup encoder.

What I'm wondering is if there are fringe stations that are measured by both diary and PPM. Or is it one or the other?
Stations that are outside the Metro Survey Area (called "not home") of a PPM market but which wish to be listed in that market can obtain an encoder. In that case, if they have above the minimum requirement of listening in the PPM market, they will show up in that market's book.

In the station's own area, if it is part of a diary market, they will show up in that market.

Stations are credited to the book that corresponds to the home address of the listener. So if an out of market station is heard by a PPM metered listener it will be credited where the metered household is, not where the station is from.
 
Good question. We have seen Nielsen have to reissue a bunch of markets in recent months due to errors and omissions. I wonder if this is such a mistake, or whether the stations stopped encoding.

As you would know, non-commercial stations will on occasion use rating both to prove the importance of a station in fund raising and to analyze program performance.
WABE subscribed for many years but stopped subscribing effective with the January monthly.
 
It appears WABE is still encoding. They are just not subscribing. In Rodney Ho's block WABE appeared in the listings for this period. It is interesting that the WABE morning show is #1 among 18-34.


Top 20 radio stations

1. 95.5/750 WSB news/talk 10.5

2. Kiss 104.1 R&B 6.2 (6.5 with streaming viewers added)

3. 97.1/The River classic rock 6.1 (6.8 with streaming viewers added)

4. V-103 R&B/hip-hop 5.1

5. B98.5 pop 4.9

6. Praise 102.5 gospel 4.6

7. Majic 107.5/97.5 R&B 4.3

8. (tie) Fish 104.7 contemporary Christian 3.7

8. (tie) 92.9/The Game sports 3.7

10. 90.1/WABE news/talk 3.5

11. Q99.7 pop 3.4

12. Star 94 pop 3.1

13. 94.9/The Bull country 2.5

14. (tie) Rock 100.5 rock 2.4

14. (tie) Love 106.7 contemporary Christian 2.4

16. Power 96.1 pop 2.3

17. Hot 107.9 hip hop 2.1

18. New Country 101.5 country 1.8

19. 680/93.7 The Fan sports 1.7

20. J93.3 contemporary Christian 1.6

21. (tie) WCLK 91.9 Jazz 1.5

21. (tie) Streetz 94.5 hip hop 1.5

23. (tie) OG 97.9 classic hip hop 1.4

23. (tie) Classix 102.9 R&B oldies 1.4

25. 920/The Answer news/talk 1.0

Top 10 morning shows

1. Scott Slade, WSB 14.5

2. Steve Harvey, Kiss 5.5

3. The Bert Show, Q99.7 4.9

4. Kevin & Taylor, Fish 4.8

5. Morning Edition, WABE 4.6

6. Steve Craig, River 4.4

7. Big Tigger & Morning Culture, V-103 4.2

8. Tad Lemire & Drex Rener, B98.5 4.0

9. John Fricke & Hugh Douglas, The Game 3.7

10. Frank Ski, Kiss 3.5

Top 10 stations, 25-54

1. WSB 7.6

2. V-103 6.8

3. River 6.4

4. (tie) WABE, B98.5 4.8

6. Majic 4.7

7. (tie) Q99.7, Kiss 4.3

9. Fish 3.8

10. Star 3.7

Top 10 morning shows, 25-54

1. Scott Slade WSB 9.2

2. Bert Show Q99.7 7.1

3. Morning Edition WABE 6.4

4. Morning Culture, V-103 6.2

5. Kevin & Taylor, Fish 5.1

6. Steve Harvey, Kiss 4.8

7. Steve Craig, River 4.3

8. Tad & Drex, B98.5 4.0

9. Bailey & Southside, Rock 100.5 3.7

10. Frank Ski, Kiss 3.0

Top 10 stations, 18-34

1. B98.5 6.8

2. V-103 6.3

3. Kiss 5.6

4 (tie) The Game, Q99.7 5.2

6. WABE 4.9

7. The River 4.7

8. Streetz 4.5

9. Fish 4.0

10. Power 3.5

Top 10 morning shows, 18-34

1. Morning Edition, WABE 8.2

2. (tie) Bert Show, Q99.7 6.8

2. (tie) Kevin & Taylor, Fish 6.8

2. (tie) John & Hugh, Game 6.8

5. Yung Joc & the Morning Takeover, Streetz 5.2

6. Tad & Drex. B98.5 4.6

7. Steve Harvey Majic 4.3

8. Morning Culture V-103 3.6

9. Scott Slade WSB 3.2

10. Steve Craig River 2.8

SOURCE: Nielsen
 
WABE has encoded their signal for many years and is still doing so today. They are also subbed to Nielson, so maybe an error with publishing the results?
 
Holy smokes - has Country radio ever commanded such a low percentage of listening in Metro Atlanta?

Only 4.3 shares between Bull and New Country 101-Five. The latter station is at or near an all-time record low in the history of the Country format on that frequency.

I was skeptical of the changes made about a year ago at Star 94. Still am skeptical regarding long-term longevity of the Rhythmic AC format found there. However, for the time being, the station seems to have some wind in its sails. Impressive cume! TSL needs some work.
Even Walmart stores don't play country on their audio systems now. The genre is in serious trouble right now.
 
Even Walmart stores don't play country on their audio systems now. The genre is in serious trouble right now.

By the same token, even if the music improved, it's doubtful it would regain its former standing in Atlanta, given what local residents are listening to now. Like Houston, the market demos have changed, and what was once popular isn't any more.
 
Even Walmart stores don't play country on their audio systems now. The genre is in serious trouble right now.
Does Walmart routinely play country music in its stores? I've never heard any, but then I'm in the Northeast. Anyway, I had some serious driving to do over the weekend and decided to give contemporary country radio a nice, long listen. I was surprised at what I heard. There was hardly any of the barely-country "bro country" of a couple of years back. I was hearing many songs with fairly traditional instrumentation and honest lyrics on love, life and even the mess this nation finds itself in these days. I'm 65 and love the country music of the '70s, '80s and most of the '90s, but a couple of four hour trips over the course of three days have me a lot more optimistic about the genre's future.

So are you hearing the same shift in country music, or is everything still more of the same to you? And what are some of the songs or artists you point to as being guilty in driving listeners away from country?
 
Does Walmart routinely play country music in its stores? I've never heard any, but then I'm in the Northeast.

The relationship between country music and WalMart was mainly driven by a company called Anderson Merchandisers, a "rack jobber" for the music departments in WalMart stores. Anderson was closely connected with country labels and got major artists like Garth Brooks and The Eagles to do custom releases for WalMart. All this seemed to die out with the collapse of music retail in the last five years or so. It's been a while since I've been in a WalMart, but the last time I walked through their music department, it was a sub-set of their electronics department, combined with a small selection of DVDs and video games.
 
It appears WABE is still encoding. They are just not subscribing. In Rodney Ho's block WABE appeared in the listings for this period. It is interesting that the WABE morning show is #1 among 18-34.


Top 20 radio stations

1. 95.5/750 WSB news/talk 10.5

2. Kiss 104.1 R&B 6.2 (6.5 with streaming viewers added)

3. 97.1/The River classic rock 6.1 (6.8 with streaming viewers added)

4. V-103 R&B/hip-hop 5.1

5. B98.5 pop 4.9

6. Praise 102.5 gospel 4.6

7. Majic 107.5/97.5 R&B 4.3

8. (tie) Fish 104.7 contemporary Christian 3.7

8. (tie) 92.9/The Game sports 3.7

10. 90.1/WABE news/talk 3.5

11. Q99.7 pop 3.4

12. Star 94 pop 3.1

13. 94.9/The Bull country 2.5

14. (tie) Rock 100.5 rock 2.4

14. (tie) Love 106.7 contemporary Christian 2.4

16. Power 96.1 pop 2.3

17. Hot 107.9 hip hop 2.1

18. New Country 101.5 country 1.8

19. 680/93.7 The Fan sports 1.7

20. J93.3 contemporary Christian 1.6

21. (tie) WCLK 91.9 Jazz 1.5

21. (tie) Streetz 94.5 hip hop 1.5

23. (tie) OG 97.9 classic hip hop 1.4

23. (tie) Classix 102.9 R&B oldies 1.4

25. 920/The Answer news/talk 1.0

Top 10 morning shows

1. Scott Slade, WSB 14.5

2. Steve Harvey, Kiss 5.5

3. The Bert Show, Q99.7 4.9

4. Kevin & Taylor, Fish 4.8

5. Morning Edition, WABE 4.6

6. Steve Craig, River 4.4

7. Big Tigger & Morning Culture, V-103 4.2

8. Tad Lemire & Drex Rener, B98.5 4.0

9. John Fricke & Hugh Douglas, The Game 3.7

10. Frank Ski, Kiss 3.5

Top 10 stations, 25-54

1. WSB 7.6

2. V-103 6.8

3. River 6.4

4. (tie) WABE, B98.5 4.8

6. Majic 4.7

7. (tie) Q99.7, Kiss 4.3

9. Fish 3.8

10. Star 3.7

Top 10 morning shows, 25-54

1. Scott Slade WSB 9.2

2. Bert Show Q99.7 7.1

3. Morning Edition WABE 6.4

4. Morning Culture, V-103 6.2

5. Kevin & Taylor, Fish 5.1

6. Steve Harvey, Kiss 4.8

7. Steve Craig, River 4.3

8. Tad & Drex, B98.5 4.0

9. Bailey & Southside, Rock 100.5 3.7

10. Frank Ski, Kiss 3.0

Top 10 stations, 18-34

1. B98.5 6.8

2. V-103 6.3

3. Kiss 5.6

4 (tie) The Game, Q99.7 5.2

6. WABE 4.9

7. The River 4.7

8. Streetz 4.5

9. Fish 4.0

10. Power 3.5

Top 10 morning shows, 18-34

1. Morning Edition, WABE 8.2

2. (tie) Bert Show, Q99.7 6.8

2. (tie) Kevin & Taylor, Fish 6.8

2. (tie) John & Hugh, Game 6.8

5. Yung Joc & the Morning Takeover, Streetz 5.2

6. Tad & Drex. B98.5 4.6

7. Steve Harvey Majic 4.3

8. Morning Culture V-103 3.6

9. Scott Slade WSB 3.2

10. Steve Craig River 2.8

SOURCE: Nielsen
Didn’t expect WSTR to do that well but it looks like it’s exceeded all expectations.
As for Power, one can see why IHM wants to shake up things by bringing “The Breeze” to 96.1 and move Power to 96.7/105.7.
 
I wonder if Star 94 is at a crossroads. They lost a little bit of share in March, but their cume continued to grow.

That means a large number of different people listen every week but for short periods. They need to do something to increase time spent listening.

The other thing is what to do about a morning show. They say, and it was reported in the AJC, that Jenn Hobby is their morning host, Well, yes and no. Morning drive is back-to-back music, and Jenn Hobby makes some recorded appearances for things like the trivia contest. But it is by no means a morning show. I don't know Jenn personally, but I can't imagine her being happy with the role she's playing. And I doubt the station would re-sign her at the kind of salary she's probably making.

Kannon, on the other hand, does his show in afternoon drive. Not a whole lot of talking, but a lot of what's said involves interaction with listeners.
 
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