Good points JH. I agree. CC should have left the BEAT alone or put KISS on 100.3. It's such a good strong signal, it seems a waste to have a 2.3 share performing station on it.
Question is then, what could they have done with 107.5?
Sometimes I wonder if it almost wouldn't have been better to put KDRB on 107.5 and stay Rhythmic, blow KISS up, and then put something on 100.3 that would have picked up the rock-CHR cumes, like a modern AC/CHR, similar to KRTI in Grinnell.
I don't think KHKI will stay on top always, this might be an inital spike, but it's definately in the upper ranks to stay.
Whats funny is, KHKI targets younger listeners, and it's number 1 now. The BEAT targeted younger listeners as well, and also used to be number 1 in that same age group, in under a year's difference in time. I don't really know what to make of that, but it would seem there are alot of listeners out there that are underserved, hence my comment on too much 25-54 overkill, plus the MY100 issue.
STAR is definately in a sad state ratings wise. But I read a story not too long ago that put it as one of the top billers in the Metro.??? Funny how one of the top billers only nets a 4 share 12+, whereas the other top biller, WHO, is on top!!!
> The bigger story is the surge of both country stations,
> making country the number one format in Des Moines. I think
> the audience was always there, it was just listening to
> something else (or not listening at all) because Wilks had
> run the stations so far into the ground.
>
> > Wow....
> >
> > STAR with a 4!
>
> When's the last time Star was actually beat by it's own AM
> station, KRNT?
> Back in the 80s sometime?
>
> > And suprise suprise, MY100 coming in with a strong 2.3
>
> "The Bus" didn't set any records, but certainly did much
> better than MY100.
> CC might have been smarter to have left KDRB with Rhythmic,
> as it doesn't look like most of that audience went back to
> KISS, then put "The Bus" on KMXD.
>
> > Is DSM getting a bit of overkill with 25-54?
> >
> > Here's what you've got 25-54 wise, or within that range.
> >
> > STAR
> > MY100
> > Lite
> > The BUS
> > KJJY
> > KIOA-(35-64)
> > KGGO
> > WHO
> >
> > 18-34
> > KISS
> > Lazer
> > Ch. Q (partial coverage)
> >
> > That leaves KHKI with a younger 18-40 country lean and FM
> > talk on 98-3.
> >
> > What could possibly be done with MY?
>
> They need to do something, it's dangerously close to being
> overtaken by KXNO.
> In fact, KXNO did beat them in the last trends. Maybe they
> should put KISS on 100's bigger signal?
>
> > I used to listen to MIX more than I listen to this.
> >
> > Mike Butts and friends????
> >
> > Somebody has to make some major programming overhauls in
> > DSM. This crap is just way to awful. Especially MY100.
> >
>
