Latin X 94.3 Debuts In El Paso

[Y2kTheNewOldies]

https://radioinsight.com/headlines/184651/latin-x-94-3-debuts-in-el-paso/

A format flip has been announced for 94.3 FM El Paso.

Debuting at 6pm just ahead of Pitbull’s concert in El Paso this evening, the station will debut with 10,000 songs commercial free. Besides Pitbill, core artists on the station include J Balvin, Ozuna, Maluma, JLo, Karol G, Bad Bunny, Shakira and Enrique Iglesias. The station’s airstaff will all be be bilingual.

Veteran Spanish radio programmer/syndication executive Jesse Rios is serving as Operations Manager for the station and Malu Hernandez as Program Director.

Rincon Ventures, LLC owners of KSIL radio station launch a new radio station Today at 6pm to coincide with the Pitbull concert at the El Paso County Coliseum!

Latin X 94.3FM goes on the air at 6pm on Saturday February 22nd. A brand-new station formatted for today’s Latinos and Latinas; “this station is for the bilingual, bi-cultural, assimilated Latinos and Latinas born and raised in the US from Mexican/Central American descent” says Jesse Rios, Operations Manager. This station whose name describes exactly who they target — LATIN X will feature music from artists such as: Pitbull, J Balvin, Ozuna, Maluma, JLo, Karol G, Bad Bunny, Shakira and Enrique Iglesias among other Latin urban artists. “The DJ’s will speak the same way they talk to their friends – Spanglish- that’s how we speak” adds Jesse.