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latino mix experiment

J

jose

how did the latino mix experiment from Univision in San Jose in the November book? 6+ plus went down a lot. how about 18-34? 18-49?
 
jose said:
how did the latino mix experiment from Univision in San Jose in the November book? 6+ plus went down a lot. how about 18-34? 18-49?
Click to expand...

The November book ended on 11/09, hardly much of a test of a format tweak. In San Francisco (which includes San Jose) the numbers were essentially flat in 18-49 and 25-54.

San Jose numbers are barely looked at and I'm quite surprised that the market has not been eliminated; and SJ data can be extracted from the SF book. Like all embeded markets, San Jose only exists as a separate book because there are enough subscribers still.

The small sample makes the SJ numbers wobble a lot.
 
travisl5678 said:
what station was this on, 105.7?
Click to expand...

KVVF changed name to Latino Mix, and changed the music mix a bit. For all practical purposes, just a refresh, not a change.
 
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