FredLeonard said:
Mike, there is a lot of "antiquated, middle-brow fare" available. Out of all of it, why Welk? jh mention his parents are in their 80s and they watch now. People in their 80s were in their 20s and 30s during Welk's network run; even they aren't old enough.
I can't help thinking that kids who grew up hating Welk and watching Bandstand underwent some kind of mental shift and turned into their own grandparents. Nobody on the that show was a great talent or charismatic personality (least of all Welk). Nobody went on to a great career (Lynn Anderson came closest). Some elements are uncomfortable to watch today: Like one Black person in the cast and he's a tap dancer.
And, I'd agree, public television really does prostitute itself during pledge drives. Not just Welk and Oldies reunion shows but self-improvement lectures that are tantamount to personal growth infomercials. I have to wonder if the people who watch regular public television programming the rest of the time are the same people who watch during pledge campaigns (and actually pledge).
Fred, good point about Welk being a singular, and puzzling example, of PBS focusing on one legacy of early TV to the exclusion of others. I wish I had a satisfactory explanation, but I think we might have some clues from my memory of Welk's broadcast history.
All I remember about it was that the PBS version, packaged by Oklahoma ETV (one of the most conservative states in the nation, which ought to tell you something), debuted circa 1987, about five years after the syndie version, that began in '71 after ABC dropped it to accommodate the Prime Time Access Rule for local stations on Saturdays, finally folded up shop. The fact that shows like that got a foothold was due primarily to Reagan-era budget cuts and pressures on CPB to re-orient programming away from the stereotypical "limousine liberal," high-brow niche that PBS (and before then, National Educational Television) had occupied ever since LBJ's Great Society expanded what had been a medium for classroom instruction into "public" television. In other words, it would have never happened during the Nixon, Ford, or Carter administrations, when the CPB was better funded by Congress and thus had more insulation against Congressional and presidential pressure. To get directly to my point, Welk reruns were probably proposed as a means of appeasing the GOP by going after that most conservative of demographics, then as now, the elderly. OETA historically administered by strongly conservative politicians, stepped up to package, whereas the likes of WGBH Boston, WNET New York, and WETA Washington would have not done so even to save the system.
A good website to learn more about pubcasting history is
www.current.org, a trade periodical, that would fill in the rest of the story after Reagan.
Now for the pledge drive phenomenon, I can tell you for certain the answer to your question is a resounding "no," at least in recent years. I first remember the drives as a kid in the late 1970s, when there was a tolerable mix of typical PBS fare and "special," more mass-cult programs (e.g., country music, documentaries about famous figures). But, relating to what I just said, these proved ineffective in getting more than an over-50 audience to pledge. As the Reagan cuts kicked in by the 1980s, the network and stations felt a need to get more aggressive, and thus began to tip the balance toward the dreck that serves as mainly an aggravation to the network's devotees twice, and sometimes more, per year. If you would look at the skeds on the national feed from year to year beginning circa 1982, you would see what I mean.
Another way I figured out that pledge drives were intended to pick the pockets of non-regular viewers who otherwise wouldn't touch PBS (except for its beloved children's programming, of course) was something that I didn't figure out until years later. I remember distinctly that whenever PBS broadcast the debate format of William F. Buckley, Jr.'s "Firing Line," it was almost always scheduled on the Monday evenings, the day after, the drives ended. From that, I gathered that the net did so in order to extend, in effect, a token of appreciation to the cultured, "high-brow" audience for putting up with the mass-appeal junk for the previous two weeks or so. If that had not been the case, the debates would have aired during "Firing Line's" normal slots (which varied from place to place) on weekends, or perhaps during the drives themselves. Since that didn't happen, it suggested strongly to me, by means of elimination, that PBS made a distinction between hard-cores and outliers, if you will. And sadly, there appears to be no end in sight to the "prostitution," leading me to change my long-held views in support of public television. Even without the philosophical objection people on the right make toward public broadcasting's very existence, I think that, in times of severe governmental distress, it is probably a luxury that the American taxpayer cannot afford anymore. And I'm going to leave it at that; others of you may make of it what you will.