Generally you do a reverse stock split to:The odds of Audacy executing a reverse stock split in early 2023 are very high. Check back here in late January.
By the way, you don't do that to attract shareholders. You do that because the NYSE and NASDAQ rules don't allow for stocks trading under a dollar - so you're doing it for continued access to the public markets.
- Boost the company's image if the stock price has dropped dramatically: If the stock is trading in the single digits, it is likely to be viewed as a risky investment, particularly if the price is near a dollar or considered a penny stock by investors.
- Draw more attention from analysts and influential investors: Higher-priced stocks attract more attention from market analysts, and a favorable view from analysts is excellent marketing for the company. They are also more likely to pop up on the radars of big institutional investors and mutual funds, many of which have policies against taking positions in a stock whose price is below a minimum value.
- The problem with the last one is; institutional/banks, hedge, private equity, all have been taking a pass on investing in pure-play traditional media since the 2008 recession. It's even tougher now, considering stocks and investment analysis's all want some assurance of growth. Radio, in particular, can't offer that assurance.