Re: ESOP speculation
RockJazz said:
I am not in a position to say if something pencils out- and didn't- just saying that it might be worth a strategic look for a few.
Buying all of 96.5 may well be to way too much but would an ESOP for 25-33% of 104.5 be too much? That or some other low price property and a partial equity talent owner stake would be what I was suggesting and then ramp that up revenues and expenses over time. Would that pull down the equity stake under or well under $10 million? It might and that equity stake could be part upfront / financed by loan or maybe limited partners and partly granted for bringing talent equity to the property equity and partly granted over time as the property equity grows.
Or you could move beyond ownership talk and just talk some degree of revenue or profit sharing in talent compensation and capture some of fremont's point. Somewhat analogous to what the top movie stars do with % of gross or gross over a figure deals but on a smaller scale.
What you're talking about is called an LMA, (Local Marketing Agreement or Local Management Agreement), depending on who you talk to. The idea involves a station license and ownership held by a individual or corporation, but the programming, sales, and other aspects are managed by a third party. To your example, the owner/licensee of 104.5 would be one party, the bank who loaned the money, and the LMA group. In essence the licensee or owner gets paid a pre-determined amount by the LMA group to provide programming or sales services to the licensee. The FCC has clamped down on organizations using LMA's to get around the ownership rules in a market, but that wouldn't be the case here.
Actually a 104.5 would be a good candidate for an LMA, as it appears their plans to sell a Cougar Mt. located station have fallen apart, and so has any value. The catch 22 would be that the LMA group could trash a brand new radio station, and reduce it's value further than just selling a start-up.
Now my two-cents worth on your "dream-team" idea... How's that old saying go? "One thing about the past, is it's history." It would be foolish to assume that some semi-popular radio hosts of 20 years ago would either be good at running a radio business, or attract the audience one would need to make the LMA payments. Remember, the people you hear on the air aren't the only ones who make a station succeed or not. Pat O'Day, as an example, went from talent to ownership, and it was a miserable failure on more than one occasion.