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Lazer 99.3 quietly reverts to Active Rock
- Thread starter MarkW
- Start date
Baffling given the number of colleges in the region, and a generally more progressive mindset. Active rock is a format in decline.
The idea that "college" and "rock" are synonyms started fading in the 90's.
Even supposed rock events like Coachella are becoming more rhythmic every year.
But "alternative" or "modern rock" stations are more pop than rock now.
Lazer is back to leaning on harder guitar rock, not the current "alternative" which would seem to have more appeal to a college audience. It's not exactly rhythmic but it's much closer. When they were alternative, they were even mixing in stuff like Post Malone.
Wouldn't Billie Eilish make more sense than Shinedown and Volbeat?
Lazer is back to leaning on harder guitar rock, not the current "alternative" which would seem to have more appeal to a college audience. It's not exactly rhythmic but it's much closer. When they were alternative, they were even mixing in stuff like Post Malone.
Wouldn't Billie Eilish make more sense than Shinedown and Volbeat?
Maybe the college crowd isn't the demographic being targeted here. After all, most are not permanent residents of the Springfield market and are Nielsen-ineligible. Could be Lazer is trying to chip away at classic rock WAQY among the "townies" in Northampton and Amherst and blue-collar types in Springfield, Holyoke and similar locations.
You're suggesting that Saga wants to "chip away" at a sister station?
Oops. OK, maybe it's an attempt to create a "wall of men" to sell to advertisers in conjunction with WAQY and WRSI along with right-wing talk on AM?
WHMP is probably the least right-wing commercial talk station left. The daytime lineup is local news, a local liberal host, Stephanie Miller, Thom Hartman and Clark Howard. They only added Dave Ramsey and Lars Larson (weekend) when the liberal talk offerings dwindled to near nothing.
WRSI never struck me as tilted towards a male audience, either. I'd guess its demos are pretty evenly split.
Lazer as alternative seemed a fit with the other properties - it took the alt stuff that was popular and didn't fit on WRSI, and also gave them a compliment to their Amherst/Northampton CHR on a "metro signal" (Hits 94.3.) Their stick is in Northampton, and was broadcast from there for years, originally as WHMP-FM which migrated from CHR to Alternative in the 90s then to Active.
But maybe the goal is to more closely compliment WAQY and aim at a male blue collar audience in and around Springfield.
WRSI never struck me as tilted towards a male audience, either. I'd guess its demos are pretty evenly split.
Lazer as alternative seemed a fit with the other properties - it took the alt stuff that was popular and didn't fit on WRSI, and also gave them a compliment to their Amherst/Northampton CHR on a "metro signal" (Hits 94.3.) Their stick is in Northampton, and was broadcast from there for years, originally as WHMP-FM which migrated from CHR to Alternative in the 90s then to Active.
But maybe the goal is to more closely compliment WAQY and aim at a male blue collar audience in and around Springfield.
and your point? Neither station has anything to do with the subject matter of this post, neither WHYN or WMAS are co owned and are not owned by the people who have Lazer 99.3 and WAQY...and their similarly formatted so of course theyre gonna sound the same
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