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Lazer Broadcasting in Bay Area

R

RF101

Lazer Broadcasting has purchased K257GE, a 99-watt translator in San Francisco for $300,000. The seller is Hispanic Family Christian Network The translator is tied to KGMZ 1550 until December 2024. Notable in the sales agreement is this sentence: "Seller agrees that Buyer shall, at its own expense, be permitted to file an application for modification of the Station to Mount Sutro. Seller agrees to pay for one-half of Buyer’s expenses for relocation of the Station to Mount Sutro, up to a maximum amout of $4,000.00. " The translator is one of those 250-mile AM Revitalization-waivered entities.. Lazer runs many Spanish language stations across California and Nevada.

The current K257GE antennas consists of two SCALA CL-FM Log-Periodics arranged to give a customizeddirecional pattern.

Will Lazer try to buy KGMZ AM 1550 or just wait it out until 2025? We'll find out.
 
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Radio Lazer already broadcast on KSFN, highly doubt they are going to wait until 2025 for the Sutro boost. They are aggressively eyeing to get an FM signal for quite some time in the Bay Area. Should've gotten KREV 92.7 under the receivership sale, that used to be a Regional Mexican station in the mid 90s, formerly owned by SBS.
 
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Is there any administrative way for Lazer to immediately shift the source audio for their new K257GE to their already-owned KSFN 1510 Piedmont signal? After all, it's just another AM signal needing an FM relay and the translator likely resides within the 25-mile radius of the KSFN antenna/contour.

(I guess Lazer dumped the Spanish-language sports format and it is now "Radio Lazer 1510".)
 
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Running a good "money deal" agreement with Audacy in terminating the Channel Q feed would probably be the best way to speed up the process. That's the only likely scenario. There plan is to move KSFN Radio Lazer to 99.3 and create a shared billing from KXZM Radio Lazer 93.7. Similar with KVVZ/KVVF. KSFN 1510 may probably become La Mejor, a Spanish Adult Hits format.
 
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Radiomusik said:
KSFN 1510 may probably become La Mejor, a Spanish Adult Hits format.
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It will have trouble being an AM station on a bad frequency in a market where there is an FM in the format which is the top rated Spanish language operation in the area. Where it can pick up a few listeners is in the North Bay area, where the FM competitor has a bad signal, but the majority of Bay Area Hispanics are in the South Bay and San José area.
 
DavidEduardo said:
Where it can pick up a few listeners is in the North Bay area, where the FM competitor has a bad signal, but the majority of Bay Area Hispanics are in the South Bay and San José area.
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In this case, perhaps sell KSFN? Or file a signal boost to reach the South Bay. It covers Fremont well, but lacks San Jose. I don't see them selling in such a short time as it was bought over a year ago from Mapleton.

But who knows, Lazer has been aggressively expanding, they may as well get another FM frequency from another future sale or deal in the Bay Area and carry another Spanish-language format from their network.
 
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Radiomusik said:
In this case, perhaps sell KSFN? Or file a signal boost to reach the South Bay. It covers Fremont well, but lacks San Jose. I don't see them selling in such a short time as it was bought over a year ago from Mapleton.

But who knows, Lazer has been aggressively expanding, they may as well get another FM frequency from another future sale or deal in the Bay Area and carry another Spanish-language format from their network.
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It's still an AM. Hispanics dramatically under-index the usage of AM. This is in part because, as a group, they are over 10 years younger in median age than non-Hispanic whites, and partly because those that are immigrants of the last decade or two came from Mexico and other nations where AM died long ago.

Usage of Spanish language AM in markets with FMs in Spanish is generally limited to much older audiences.

There are entire states in Mexico with no AM left, and in other places the only AMs are cultural or dedicated to indigenous languages. The smaller cities and more rural areas have few, if any, AMs any more.

The same applies to much of Central America. All the major stations in El Salvador, for example, are now on FM and most remaining AMs today are religious.
 
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