Lazer License

[Radio-Bored-Op]

94.3 KGRB
97.9 KLMG
◇
Would this pair of lowered-rated _ frequencies, according to the numbers,
( I'm not sure if I'm permitted to post
actual ratings) ever go up for sale to a single owner, with the idea to do an
"at FM" Radio Newtork.

ie:
Rise FM @ 94.3 / 97.9

I did some homework and found that the coverage map [ ie: Radio-Locator ] shows the stations both touchdown in Sac town
_ however, the signals travel in opposite directions.

"I'm asking for a friend...."

 

[davideduardo]

I did some homework and found that the coverage map [ ie: Radio-Locator ] shows the stations both touchdown in Sac town
_ however, the signals travel in opposite directions.

On radio-locator only look at the innermost circle of the three and reduce it by a small amount for a listenable signal. Neither signal covers more than 10% to 15% of the Sacramento metro area population. Neither covers the city of Sacramento with a usable signal at all.

 

[lanceventa]

94.3 KGRB
97.9 KLMG
◇
Would this pair of lowered-rated _ frequencies, according to the numbers,
( I'm not sure if I'm permitted to post
actual ratings) ever go up for sale to a single owner, with the idea to do an
"at FM" Radio Newtork.

What's an "at FM" network? I presume you're talking about just a Christian non-commercial network based on the branding mention right below?

ie:
Rise FM @ 94.3 / 97.9

I did some homework and found that the coverage map [ ie: Radio-Locator ] shows the stations both touchdown in Sac town
_ however, the signals travel in opposite directions.

"I'm asking for a friend...."

Every station is available at the right price. Lazer has no reason to sell otherwise.

Keep in mind Radio-Locator itself says its maps are "For Entertainment Purposes Only". Get a Longley-Rice or at minimum go to FCCData.org and look up the advanced coverage maps. The 70 dbu contour is where the high majority of listening of a signal takes place.

If you or "your friend" are seriously entertaining an acquisition you're best play would be to get a qualified station broker. There may be a much better signal available if they do their job.

 

[davideduardo]

Keep in mind Radio-Locator itself says its maps are "For Entertainment Purposes Only". Get a Longley-Rice or at minimum go to FCCData.org and look up the advanced coverage maps. The 70 dbu contour is where the high majority of listening of a signal takes place.

Yes! 80% of all fixed location listening (based on a huge analysis of diary data prior to the PPM being launched) is in the 70 dbu signal area and 95% inside the 65 dbu area.

In car listening is harder to quantify as there is no listening location data in ratings. But this varies by make of car and radio as well as location. You don't want to buy a station that does not have a 60 dbu signal everywhere your target audience is.

If you or "your friend" are seriously entertaining an acquisition you're best play would be to get a qualified station broker. There may be a much better signal available if they do their job.

And remember, brokers (except for our co-moderator Sr. Fybush whom I recommend!) are generally not well versed in engineering topics and they love to exaggerate coverage.

I tried to persuade a company from buying a $60 million FM in the New York City market. I showed that the 65 dbu did not cover enough Hispanics to be viable, but they bought it... selling it later at a $51 million loss!

Longley-Rice for most stations: https://www.rabbitears.info/fmq.php

 

[RF101]

The Esparto signal (KLMG) barely hits Sacramemto but KGRB is a liitle more promising when you factor in Longley Rice. (See FMQ URL above.). However, any protection outside of 60 dBu becomes a battlezoneas what has occurred in Fresno.

 

[DaveBayArea]

While these signals might be low-rated in some aspects, we're not privy to how they fit into Lazer's business plan, what their operating expenses are, or a number of other things. Besides these two stations, Lazer also owns 101.5 in Woodland (which they just purchased) and 103.3 in Grass Valley, which they recently moved from Banner Mtn to a location near the I-80 corridor. Plus a number of other stations throughout California & Nevada:

https://fccdata.org/?facid=&call=&ccode=1&city=&state=&country=US&zip=&arn=&party=lazer&lmspf=&lmspl=&party_type=LICEN&latd=&lond=&lang=en

Not to mention an LPTV in Sacramento. My guess is that they're satisfied with what they have, and they're obviously paying attention to the market.

Dave B.