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Lazy Radio

WOW, I have seem some pretty broad brush statements regarding AM radio in this thread. Not sure who any of you guys are but lets hear from an AM station (actually 2 stations) owner- ME.

Trust me I have more than half a brain. My stations have been around longer than 6 months. And we are hardly lazy as this thread suggests. Granted block programming on AM is very popular but we are not doing it. Dont know where you are but I tune across the AM dial and find several spanish music stations competing against one FM spanish music station, but again we are not one of them. We simulcast over both stations giving us the footprint of a small Class A FM with an oldies music format mixed with local and college football and NASCAR, all appropriate for our local demos and most not available on the distant FMs from the "big city".

Please consider this when making such wild statements: the radio world is larger than your backyard where perhaps your statements are valid. I sadly agree than AM radio, and radio in general for that matter, is not what it was when I got into it in the 60's. But there are still pockets of mom and pop or small group stations plugging away in their communities with local news/weather/sports, spots at a price the local hardware store can afford, plugging the community bake sale, etc. Most are in small to medium markets. Are we billing 50k a month, of course not. Are we live and local 24/7, of course not. But I think we have shown that we can bring local content into our sat music format and keep the electricity on.

So please, park your doom and gloom at the welcome page and stick to facts. Under your thinking the AM band should be totally vacant by now except for a few 50kw stations broadcasting colon blow and Vita-Max blocks day and night.
 
And I have to counter with a couple points:

1. You must not have read the entire thread. The original premise was that is was essentially "Lazy Radio" to program a 50kW AM station with paid or brokered programming. The point made in response to that of the original premise being made, was that somehow doing another form of programming would be less-"lazy" of a better business than that of brokered or paid is completely without merit. Even still, stations that run brokered or paid programming are probably more profitable on a consistent basis than that of stations with music or news programming due to programming and staffing overhead.
2. I'm pleased to hear your AM stations are doing okay, but I submit you're living on borrowed time. AM listening is aging-out, with no new listeners coming on board. This is true for any market. Demos under 40, don't even know or have forgotten AM stations exist and have skipped straight to IPods or on-line.

I understand you are defensive about your business, but I suggest you come up with an alternative business plan for the future that doesn't involve AM radio stations, or perhaps consider retirement after selling off the stations to a religious broadcaster before they devalue further.
 
TVradioguru said:
2. I'm pleased to hear your AM stations are doing okay, but I submit you're living on borrowed time. AM listening is aging-out, with no new listeners coming on board. This is true for any market. Demos under 40, don't even know or have forgotten AM stations exist and have skipped straight to IPods or on-line.

I know his market(s). He ain't in Atlanta or Pittsburgh or Boston or Denver.

Yes, his days may be numbered. (Does that mean he has 18 months left to thrive or 18 years?) But he is giving targeted radio to people who get no targeted content from anybody's FM station. I also know he would trade his two AM sticks for one decent FM stick tomorrow morning in the the powers physics and the powers of bureaucracy would make it possible.

If you haven't heard.... we're ALL living on borrowed time. ;D
 
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