LBI meeting with tbe GO TEJANO COMMITTEE

[chicano82]

It seems Eric O and other members of the go tejano committee will have a meeting with Liberman Thursday. Maybe talks about bringing a tejano station back? Or maybe just some Tejano programming. As much as I would love to have a Tejano Station on FM I would hate to see KNTE 96.9 FM switch their BAILA format to Tejano. I like how BAILA plays everything, cumbia, norteñas, banda, merengue, bachata, salsa and some english songs too. I would love if they moved La Raza 98.5 FM but I seriously doubt it. And El Norte would probably stay as it is too.

 

[greenbastard]

;D It failed in Austin, and it will fail in Houston. I remember when Club 92.5 was sold to BMP and a bunch of grumpy old men (along with a grumpy old state senator) decided to meet with Univision and BMP. We all saw how far that went. The only way this works is if they LMA an AM station or LBI decides that 1230 would serve better if allowed to have its own format (and Tejano is the last format to come to mind).

As far as Tejano, isn't KQQK right now a former image of what KQQK was in the early 2000's minus the bilingual personalities? Lotta Invasores mixed with Emilio "DWI" Navaira.

 

[Mediafrog+]

If Liberman ever gets the 103.3 upgrade built, you might see some shifts in programming. But I think it would probably involve moving the La Raza southern-part-of-the-market simulcast to 96.9 and Baila (or something new) to 103.3.

 

[sdh483]

;D It failed in Austin, and it will fail in Houston. I remember when Club 92.5 was sold to BMP and a bunch of grumpy old men (along with a grumpy old state senator) decided to meet with Univision and BMP. We all saw how far that went. The only way this works is if they LMA an AM station or LBI decides that 1230 would serve better if allowed to have its own format (and Tejano is the last format to come to mind).

As far as Tejano, isn't KQQK right now a former image of what KQQK was in the early 2000's minus the bilingual personalities? Lotta Invasores mixed with Emilio "DWI" Navaira.

Tejano is a better run in the southern part of Texas from the valley to the gulf coast and the in-between capital of tejano, San Antonio, who still has a full time tejano station, KXTN. Most hispanics in Houston are third and fourth generation hispanics who grew up on tejano and its other musical styles that influenced the genera. Only if local radio quits stereotyping all hispanics living in Houston as Mexican immigrants.

 

[greenbastard]

Tejano is a better run in the southern part of Texas from the valley to the gulf coast and the in-between capital of tejano, San Antonio, who still has a full time tejano station, KXTN. Most hispanics in Houston are third and fourth generation hispanics who grew up on tejano and its other musical styles that influenced the genera. Only if local radio quits stereotyping all hispanics living in Houston as Mexican immigrants.

Wrong. It has nothing to do with how the Tejano stations are operated in South Texas. It has to do with the surge of Mexican migrants in the 90s.

If most Hispanics in Houston were indeed third and fourth generation, then Univision would have jumped at the advertising opportunity a long time ago. LBI and Univision aren't stupid. They did their research and know that Houston saw a wave of Mexican migrants move into the area just like other major U.S. cities did. ( Kinda funny to think that a city which once boasted 4 Tejano stations and one Regional Mexican station now has zero Tejano stations, 5 Reg. Mex., and 2 Span. Pop)

The reason Tejano music has died is because not only does it have to compete with Regional Mexican for the ears of 1st and 2nd generation Hispanics (which they don't care much of to begin with), but it also had to compete with Country, Rock, Hip-Hop, and Top 40 (and sometimes even Regional Mexican)for the ears of 3rd and 4th generation Hispanics. There are also a variety of factors as to why Tejano failed and only survived in South Texas. I could spend an entire day giving you reasons of why Tejano failed and won't work in Houston, OR you could read in detail the reason KQQK failed. It tried to adapt to the changing demographics, but instead it signed its own death warrant.

http://scholarworks.sjsu.edu/cgi/viewcontent.cgi?article=1029&context=naccs&sei-redir=1#search=%22When%20Tejano%20ruled%20airwaves%22 (For the most part, everything is correct with the exception of a couple of details. ENJOY!)

 

[davideduardo]

Most hispanics in Houston are third and fourth generation hispanics who grew up on tejano and its other musical styles that influenced the genera. Only if local radio quits stereotyping all hispanics living in Houston as Mexican immigrants.

While 42% of Houston metro Hispanics are foreign born, in adult demos the percentage increases to well over half in 25-54.

Houston's 12+ Hispanic population in 1998 was 750,000. Today it is 1,600,000. If you go back to 1980, it was (extrapolating for changes in the MSA definition) about 350,000.

The growth in Houston comes from foreign-born Hispanics as well as growth from births... second generation. Second generation tends to listen to CHR, Churban and Urban as much or more than the demo listens to Spanish language radio.

Third generation and beyond are now less than 20% of the Hispanic population. First generation immigrants as well as second generation locally born persons are not going to have much interest at all in Tejano. Where the format continues to exist, most listeners are over 35...

 

[luchador]

a little late hear but, dont you guys think times have changed? Now that ppm is in effect, who do you think carry meters? i'm sure there are a bit of tejanos (chicanos ) carring meter's out there.. witch is the important factor in all this.. the tejano format (music) has changed, new tejano is more norteno.. el norte (LBI Station) houston plays monterey/norteno music, couldnt they add about 30% tejano music and have succes with both markets??