Sometimes figuring out the right way to leave a station can be just as tough, if not more so, than getting a job. Case in point, the former morning man at KLAZ. Phil, it never looks good to get sponsors to write letters to your old station dissing your replacement after your leave. For one thing, it looks like you're trying to sabotage your old station. (You wouldn't do that would you?)
For another it makes you look like a self centered ego maniac. I know you'd like to believe that the only reason someone advertises on your show is because you're such a swell guy, but the truth is more complicated: however much the sponsors may like you, the bottom line for them is the bottom line. You may buy them the best lunches and flatter their wives better than anyone else, but the fact is that they advertise where they think they can get the best return for their dollars.
If KLAZ's new morning show is good and provides a good advertising venue for business operators in Hot Springs, that's where businesses are going to advertise no matter how much they make like you personally. By the same token, if you do a better job, you'll walk away with the lion's share. Love, marriage and friendships are hot blooded. Business is cold blooded.
So my advice is to do the best show you can. Everyone says you're a talented guy who does a good show. If that's the case, you'll do just fine, but putting up your old sponsors to write hate laters to KLAZ (especially sponsors who admit in writing that they are getting deals below the standard rate card) just makes you look petty.
For another it makes you look like a self centered ego maniac. I know you'd like to believe that the only reason someone advertises on your show is because you're such a swell guy, but the truth is more complicated: however much the sponsors may like you, the bottom line for them is the bottom line. You may buy them the best lunches and flatter their wives better than anyone else, but the fact is that they advertise where they think they can get the best return for their dollars.
If KLAZ's new morning show is good and provides a good advertising venue for business operators in Hot Springs, that's where businesses are going to advertise no matter how much they make like you personally. By the same token, if you do a better job, you'll walk away with the lion's share. Love, marriage and friendships are hot blooded. Business is cold blooded.
So my advice is to do the best show you can. Everyone says you're a talented guy who does a good show. If that's the case, you'll do just fine, but putting up your old sponsors to write hate laters to KLAZ (especially sponsors who admit in writing that they are getting deals below the standard rate card) just makes you look petty.