It might have helped Scott if he'd actually talked about sports on occasion, instead of doing 3 hour PSAs for Hospice Care, talking about "synchronicity" (isn't that a Scientology thing?), talking about what great food Boston's Sports Bar had (personally, I got a nasty case of diarrhea there), talking about American Idol, having his girlfriend call in to talk about what great food Boston's had, if "Gonzo"'s voice wasn't so nasally and annoying, etc.
If I wanted to listen to a sports themed version of MJ, I'd listen to MJ the day after a Bucs game.
If I want to lisent to "positive radio" I'll listen to David Stein.