When Lee Abrams left XM for Tribune a couple years ago, everyone predicted the media company would enlarge its portfolio of radio stations. But then Tribune filed for bankruptcy protection, and Abrams seemed to fall off the earth. We knew he was still at Tribune, but he didn't seem to be doing anything. Those who know Lee know that's kind of what he did at XM. He liked flying around in private planes, going to baseball games, expounding theories about broadcasting, or just spending money.
Turns out that's exactly what he's doing now at Tribune. He's doing this series of sponsored featurettes for WGN-TV called Sky Dives, where he jumps in a plane and drops in at some dive restaurant in some part of the country. The one I saw had him going to a strange barbecue place in Memphis. I've had a lot of barbecue in Memphis, but this place is not on the map. Thus a Sky Dive. I imagine Lee or someone is selling this as a sponsored feature kind of thing. In fact I see they got Priceline to pick up the tab for ten weeks. What it has to do with Chicago is beyond me. It's more about nationalizing it as the WGN America thing than a local TV station.You can keep up with it at www.wgnamerica.com Not exactly what I expected from someone whose title is Chief Innovation Officer. But there you go...Lee Abrams is alive. Video killed the radio star.
Turns out that's exactly what he's doing now at Tribune. He's doing this series of sponsored featurettes for WGN-TV called Sky Dives, where he jumps in a plane and drops in at some dive restaurant in some part of the country. The one I saw had him going to a strange barbecue place in Memphis. I've had a lot of barbecue in Memphis, but this place is not on the map. Thus a Sky Dive. I imagine Lee or someone is selling this as a sponsored feature kind of thing. In fact I see they got Priceline to pick up the tab for ten weeks. What it has to do with Chicago is beyond me. It's more about nationalizing it as the WGN America thing than a local TV station.You can keep up with it at www.wgnamerica.com Not exactly what I expected from someone whose title is Chief Innovation Officer. But there you go...Lee Abrams is alive. Video killed the radio star.
