smedge2006 said:
Rush was a "journeyman" who got lucky. I don't think that Rush in 1988 was better than any number of local hosts, left and right. The only unusual aspect of his schtick was an ability to talk to the baby boom generation that grew up on rock 'n' roll. The rest was the result of good connections (his syndicator was a former president of ABC Radio), and being in the right place in the right time. In 1988 many music and full-service AM stations were swimming in the water, the ship had sunk, and were just climbing on board the lifeboat of talk radio. In many smaller markets, Rush was the first talk they heard.
Rush was also technically well-situated on the ABC satellite transponder, meaning he reached more potential affiliates than other talent on networks like the Sun Radio Network, which began at about the same time.
I wonder how the content and politics of talk radio would be different today if, instead of Rush, the first nationally syndicated talk to hit heartland America in prime time had been Gene Burns, Neil Rogers, Bob Lassiter, Kevin McCarthy, etc. etc.
You have to chuckle when progressive types label a successful person 'lucky'. While I personally don't agree with Limbaugh's politics, I have to begrudgingly admit that luck had very little to do with his success.
If he got 'lucky', the only place I could see it was the repeal of the horrible 'fairness doctrine'. This allowed smaller market AM's the ability to offer Rush' special brand of commentary, without penalty.
Also, technology developed that helped his syndicators, but that would have happened regardless, so I don't consider that 'lucky'.
If he had good connections, he obviously kissed enough rump to get them to help him out. That hardly seems 'lucky'.
Music formatting on AM radio died a decade or more before Limbaugh hit the national airwaves( due to stereo FM ), so many smaller markets had 'talk radio' waaaaay before Rush.
In Atlanta, we had WRNG, 'Ring Radio' that cultivated talent like Boortz 30 years ago. In teeny markets like Cumming or Winder Georgia, Talk radio was alive, but not well. You could regularly hear fishing reports, agri-talk, or religious programming redux. Even some spotty political talk, as well.
Limbaugh saw a void, and filled it. In doing so, he redifined the Talk Format which is currently doing very well. Like him or hate him, all must admit he worked hard to achieve his prominence, and offered 'entertaining' content.
The above talkers might have fared as well as Rush, but only if they offered a 'conservative' alternative to what already dominated the airwaves at the time. Rush could not have reached his pinnacle without competition, and for a long time, there was none for Rush, he was the lone conservative out there. Thankfully, those days are now behind us :-X