When the AM station I worked for added another AM simulcast in another market, legal IDs were assembled as such, "WXXX Pleasantville and WYYY Mayberry". The corporate owner of the stations, a company which specializes in brokered ethnic stations across the country, also owns an FM station in "Mayberry" with the call sign "WYYY-FM", said that, because of this, we had to legally ID as "WXXX Pleasantville and WYYY-AM Mayberry" to distinguish from the separately programmed, but in the same market WYYY-FM.
My understanding of FCC rules has always been that there is no such animal as a W___-AM or a K___-AM with respect to a legal ID; suffixes are only used for FM and TV services with the same call letters as AM stations.
I read over the rules and didn't see anything to dispute this, though I did see that, with a straight simulcast as we had, you have to give the dial position, which, I believe can be included between the call sign and the city of license (as can the name of the licensee). I modified the legal IDs to say "WXXX 1410 AM Pleasantville and WYYY 910 AM Mayberry", but this didn't satisfy the corporate owner, as I returned from a week off to find new IDs that said, "1410 WXXX-AM Pleasantville and 910 WYYY-AM Mayberry". (These are actually still running even though the "Mayberry" simulcast fell through months ago).
My question is if I am missing something and this ID passes FCC legal muster, or is it in violation? I tend to lean with the latter since "WXXX" wasn't running any legal IDs whatsoever...only imaging liners that weren't legal by any definition...when I arrived there several years ago. I questioned the GM about it and she said she wasn't running them because "no one had made any" -which is how I got involved with making the IDs.
My understanding of FCC rules has always been that there is no such animal as a W___-AM or a K___-AM with respect to a legal ID; suffixes are only used for FM and TV services with the same call letters as AM stations.
I read over the rules and didn't see anything to dispute this, though I did see that, with a straight simulcast as we had, you have to give the dial position, which, I believe can be included between the call sign and the city of license (as can the name of the licensee). I modified the legal IDs to say "WXXX 1410 AM Pleasantville and WYYY 910 AM Mayberry", but this didn't satisfy the corporate owner, as I returned from a week off to find new IDs that said, "1410 WXXX-AM Pleasantville and 910 WYYY-AM Mayberry". (These are actually still running even though the "Mayberry" simulcast fell through months ago).
My question is if I am missing something and this ID passes FCC legal muster, or is it in violation? I tend to lean with the latter since "WXXX" wasn't running any legal IDs whatsoever...only imaging liners that weren't legal by any definition...when I arrived there several years ago. I questioned the GM about it and she said she wasn't running them because "no one had made any" -which is how I got involved with making the IDs.