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Legitimizing Pay-for-Play

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H82BL8

Now that the CRB has established performance royalties for Internet Radio broadcasters, two Internet Radio companies, Last FM and Jango, are using Pay-for-Play mechanisms, in addition to online advertising as part of their business model to generate additional revenue and offset royalty costs.

In their attempt to act like terrestrial radio and deliver music for free, offsetting costs with online advertising, the new royalty rates make it difficult for most Internet Radio companies to continue operating under this ad based business model without either, charging listeners for access, or charging artists trying for recognition.

We already know that charging listeners is unsuccessful, meaning that Pay-for-Play may become a legitimate revenue resource. If in fact, this is true, and all Internet Radio Stations start charging Pay-for-Play fees, most artists will have to pick and choose which station they want to Pay-to-Play on, because it is unlikely that they can afford to pay for more than one or two locations. Meaning, less content, but possibly less noise inflicted upon us by non-pros.

How does Pay-for-Play fit into your business model?
 
Pay-for-play doesn't fit into my business model, unless it was the artists paying me to play their songs. Which would basically be them paying me back the royalties that I have to pay out to play the song.

Although, if someone wanted to set up a Jukebox like Radio station, their might be a business model there. Listener wants to hear one of the song you have listed, so they paypal you a quarter (or something) and you play the request. Don't think this will do well, as listeners typically don't want to pay to hear music. They would rather hear it with a few commercials before parting with their own money to hear music.
 
I got banned for this post over here: http://www.jpfolks.com/forum/ubbthreads.php/ubb/showflat/Number/714053/page/3#Post714053

Now that the CRB has established performance royalties for Internet Radio broadcasters, two Internet Radio companies, Last FM and Jango, are using Pay-for-Play mechanisms, in addition to online advertising as part of their business model to generate additional revenue and offset royalty costs.

In their attempt to act like terrestrial radio and deliver music for free, by selling online advertising, the new royalty rates make it difficult for most Internet Radio companies to continue operating under this ad based business model without either, charging listeners for access, or charging artists trying for recognition.

We already know that charging listeners is unsuccessful, meaning that Pay-for-Play will become a legitimate revenue resource. If in fact, this is true, and all Internet Radio Stations start charging Pay-for-Play fees. Most artists will have to pick and choose which station they want to Pay-to-Play, because it is unlikely that you can afford them all. Which Internet Radio Stations have the best audience attraction and therefore the best opportunity of attracting the most artists?

Please don't ban me.
 
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