I’ve noticed in recent weeks a trend by some of the stations, most notable channel 6, to emphasize the Lehigh Valley more and more. In my travels to Allentown this past weekend I saw channel 6 even has a huge billboard on rt22. I was curious if anyone might have some insight into why the seemingly sudden interest in the Lehigh Valley? Thanks
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Lehigh Valley
- Thread starter knight
- Start date
> I’ve noticed in recent weeks a trend by some of the
> stations, most notable channel 6, to emphasize the Lehigh
> Valley more and more. In my travels to Allentown this past
> weekend I saw channel 6 even has a huge billboard on rt22.
> I was curious if anyone might have some insight into why the
> seemingly sudden interest in the Lehigh Valley? Thanks
Because with the recent snowfall and upcoming winter season, more people from the Philly area will be making more and more trips to the Poconos. Plus, the Lehigh Valley is still in the DMA more or less.
> stations, most notable channel 6, to emphasize the Lehigh
> Valley more and more. In my travels to Allentown this past
> weekend I saw channel 6 even has a huge billboard on rt22.
> I was curious if anyone might have some insight into why the
> seemingly sudden interest in the Lehigh Valley? Thanks
Because with the recent snowfall and upcoming winter season, more people from the Philly area will be making more and more trips to the Poconos. Plus, the Lehigh Valley is still in the DMA more or less.
Maybe, but it seems this began before winter set in. Again, I don't recall the station(s), I have heard mention of actual Lehigh Valley bureaus/reporters. While I know these same stations have NJ bureaus, those cover from Camden to Trenton to the shore. Just seems odd and an increased expense for an area pretty far away that may have little or no impact on ratings by adding these local bureaus. After all, outside Channel 69 and the Morning Call, I would venture to guess many in the Lehigh Valley tune into the Phila stations now for news (as I did when I lived there). Would I switch to another now that one or two many have local reporters? I wouldn't, but that's just me.
C
crisisbroadcast
Guest
> Just seems odd and an increased
> expense for an area pretty far away that may have little or
> no impact on ratings by adding these local bureaus.
Yes, they do have an impact on the ratings. The entirety of the Lehigh Valley, including Berks County and excluding Warren County in New Jersey (which is in the NYC DMA) is in the Philly DMA, meaning they get books and will be getting people meters too.<P ID="signature">______________
FPXMedia: TV, Radio, and Anything Else
FPX Radio - Coming Soon!
Be Mused...</P>
> expense for an area pretty far away that may have little or
> no impact on ratings by adding these local bureaus.
Yes, they do have an impact on the ratings. The entirety of the Lehigh Valley, including Berks County and excluding Warren County in New Jersey (which is in the NYC DMA) is in the Philly DMA, meaning they get books and will be getting people meters too.<P ID="signature">______________
FPXMedia: TV, Radio, and Anything Else
FPX Radio - Coming Soon!
Be Mused...</P>
T
timbo
Guest
this was discussed already
> > Just seems odd and an increased
> > expense for an area pretty far away that may have little
> or
> > no impact on ratings by adding these local bureaus.
>
> Yes, they do have an impact on the ratings. The entirety of
> the Lehigh Valley, including Berks County and excluding
> Warren County in New Jersey (which is in the NYC DMA) is in
> the Philly DMA, meaning they get books and will be getting
> people meters too.
>
scroll to the bottom, click on the number 8 (for page 8). the thread starts with
WPVI-TV/WFMZ-TV. There are some very interesting points and discussions regarding it.
> > Just seems odd and an increased
> > expense for an area pretty far away that may have little
> or
> > no impact on ratings by adding these local bureaus.
>
> Yes, they do have an impact on the ratings. The entirety of
> the Lehigh Valley, including Berks County and excluding
> Warren County in New Jersey (which is in the NYC DMA) is in
> the Philly DMA, meaning they get books and will be getting
> people meters too.
>
scroll to the bottom, click on the number 8 (for page 8). the thread starts with
WPVI-TV/WFMZ-TV. There are some very interesting points and discussions regarding it.
> > Just seems odd and an increased
> > expense for an area pretty far away that may have little
> or
> > no impact on ratings by adding these local bureaus.
>
> Yes, they do have an impact on the ratings. The entirety of
> the Lehigh Valley, including Berks County and excluding
> Warren County in New Jersey (which is in the NYC DMA) is in
> the Philly DMA, meaning they get books and will be getting
> people meters too.
>
Don't forget Carbon County (Wilkes Barre DMA). Now that county is friggin far, and not mentioned in Philly news. Carbon County related news is occasionally on WFMZ.
BTW, are you sure Lehigh's ratings really make a difference? I could be wrong, but heard elsewhere, that ratings are more important in the MSA, even though DMA HH count puts Philly at #4. In NJ, it's Burlington, Camden and Gloucester that are part of the Philadelphia MSA as well as DMA. From what I understand it's ratings are far more important in those counties, much more than Atlantic, Cumberland, Cape May, Salem and Mercer, even if all the latter combined has equal HH count to the three mentioned first.
One extreme, the Denver DMA spans over 100 miles over many counties, and I doubt Denver stations care at all about counties outside some few core ones.
As far as Philly stations and Lehigh Valley, there has been little attempt to get NYC and Scranton stations off the cable system there, which will dilute viewership from Phila. stations. NYC is over 80 miles and not significantly viewed over the air either, and Scranton is duplicating.
D.C. stations pushed Baltimore stations off the dial, in counties (like PG MD) that were worth more than counties in VA (60 miles away), where some Baltimore TV is still on cable.
Whatever the case with out of market signals and ratings, the Philly stations, of course, do not want a competing network station in Lehigh Valley itself.
> > expense for an area pretty far away that may have little
> or
> > no impact on ratings by adding these local bureaus.
>
> Yes, they do have an impact on the ratings. The entirety of
> the Lehigh Valley, including Berks County and excluding
> Warren County in New Jersey (which is in the NYC DMA) is in
> the Philly DMA, meaning they get books and will be getting
> people meters too.
>
Don't forget Carbon County (Wilkes Barre DMA). Now that county is friggin far, and not mentioned in Philly news. Carbon County related news is occasionally on WFMZ.
BTW, are you sure Lehigh's ratings really make a difference? I could be wrong, but heard elsewhere, that ratings are more important in the MSA, even though DMA HH count puts Philly at #4. In NJ, it's Burlington, Camden and Gloucester that are part of the Philadelphia MSA as well as DMA. From what I understand it's ratings are far more important in those counties, much more than Atlantic, Cumberland, Cape May, Salem and Mercer, even if all the latter combined has equal HH count to the three mentioned first.
One extreme, the Denver DMA spans over 100 miles over many counties, and I doubt Denver stations care at all about counties outside some few core ones.
As far as Philly stations and Lehigh Valley, there has been little attempt to get NYC and Scranton stations off the cable system there, which will dilute viewership from Phila. stations. NYC is over 80 miles and not significantly viewed over the air either, and Scranton is duplicating.
D.C. stations pushed Baltimore stations off the dial, in counties (like PG MD) that were worth more than counties in VA (60 miles away), where some Baltimore TV is still on cable.
Whatever the case with out of market signals and ratings, the Philly stations, of course, do not want a competing network station in Lehigh Valley itself.
T
timbo
Guest
> > > Just seems odd and an increased
> > > expense for an area pretty far away that may have little
>
> > or
> > > no impact on ratings by adding these local bureaus.
> >
> > Yes, they do have an impact on the ratings. The entirety
> of
> > the Lehigh Valley, including Berks County and excluding
> > Warren County in New Jersey (which is in the NYC DMA) is
> in
> > the Philly DMA, meaning they get books and will be getting
>
> > people meters too.
> >
>
> Don't forget Carbon County (Wilkes Barre DMA). Now that
> county is friggin far, and not mentioned in Philly news.
> Carbon County related news is occasionally on WFMZ.
>
> BTW, are you sure Lehigh's ratings really make a difference?
> I could be wrong, but heard elsewhere, that ratings are
> more important in the MSA, even though DMA HH count puts
> Philly at #4. In NJ, it's Burlington, Camden and
> Gloucester that are part of the Philadelphia MSA as well as
> DMA. From what I understand it's ratings are far more
> important in those counties, much more than Atlantic,
> Cumberland, Cape May, Salem and Mercer, even if all the
> latter combined has equal HH count to the three mentioned
> first.
>
> One extreme, the Denver DMA spans over 100 miles over many
> counties, and I doubt Denver stations care at all about
> counties outside some few core ones.
>
> As far as Philly stations and Lehigh Valley, there has been
> little attempt to get NYC and Scranton stations off the
> cable system there, which will dilute viewership from Phila.
> stations. NYC is over 80 miles and not significantly
> viewed over the air either, and Scranton is duplicating.
>
> D.C. stations pushed Baltimore stations off the dial, in
> counties (like PG MD) that were worth more than counties in
> VA (60 miles away), where some Baltimore TV is still on
> cable.
>
> Whatever the case with out of market signals and ratings,
> the Philly stations, of course, do not want a competing
> network station in Lehigh Valley itself.
>
the Lehigh valleys population is exploding especially with Philly and NYC commuters commuters. I would think it would be wise to include that population in the numbers(although I'm no expert, not sure exactly what numbers make a difference where) Contrary to what many Philadelphians believe, the Lehigh valley is not all farmland and sheep farmers LOL.
-- both cable systems in the Lehigh valley(RCN and Service electric)used to carry only 2 Scranton stations (WNEP 16 and WBRE 28). Both have dropped 28 several years ago. the only Scranton station now is 16 on the Cable Systems.
> > > expense for an area pretty far away that may have little
>
> > or
> > > no impact on ratings by adding these local bureaus.
> >
> > Yes, they do have an impact on the ratings. The entirety
> of
> > the Lehigh Valley, including Berks County and excluding
> > Warren County in New Jersey (which is in the NYC DMA) is
> in
> > the Philly DMA, meaning they get books and will be getting
>
> > people meters too.
> >
>
> Don't forget Carbon County (Wilkes Barre DMA). Now that
> county is friggin far, and not mentioned in Philly news.
> Carbon County related news is occasionally on WFMZ.
>
> BTW, are you sure Lehigh's ratings really make a difference?
> I could be wrong, but heard elsewhere, that ratings are
> more important in the MSA, even though DMA HH count puts
> Philly at #4. In NJ, it's Burlington, Camden and
> Gloucester that are part of the Philadelphia MSA as well as
> DMA. From what I understand it's ratings are far more
> important in those counties, much more than Atlantic,
> Cumberland, Cape May, Salem and Mercer, even if all the
> latter combined has equal HH count to the three mentioned
> first.
>
> One extreme, the Denver DMA spans over 100 miles over many
> counties, and I doubt Denver stations care at all about
> counties outside some few core ones.
>
> As far as Philly stations and Lehigh Valley, there has been
> little attempt to get NYC and Scranton stations off the
> cable system there, which will dilute viewership from Phila.
> stations. NYC is over 80 miles and not significantly
> viewed over the air either, and Scranton is duplicating.
>
> D.C. stations pushed Baltimore stations off the dial, in
> counties (like PG MD) that were worth more than counties in
> VA (60 miles away), where some Baltimore TV is still on
> cable.
>
> Whatever the case with out of market signals and ratings,
> the Philly stations, of course, do not want a competing
> network station in Lehigh Valley itself.
>
the Lehigh valleys population is exploding especially with Philly and NYC commuters commuters. I would think it would be wise to include that population in the numbers(although I'm no expert, not sure exactly what numbers make a difference where) Contrary to what many Philadelphians believe, the Lehigh valley is not all farmland and sheep farmers LOL.
-- both cable systems in the Lehigh valley(RCN and Service electric)used to carry only 2 Scranton stations (WNEP 16 and WBRE 28). Both have dropped 28 several years ago. the only Scranton station now is 16 on the Cable Systems.
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