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Leno VS Letterman

Well......ratings are very important but please read this article form AD AGE carefully............

When you do......you will discover that in 2009 Letterman earned more for CBS than Leno did for NBC.....

http://adage.com/mediaworks/article?article_id=142330

Make sure you enlarge the graphic in this article.


I guess its Letterman all the way to the bank!
 
MediaBoy4Radio said:
Well......ratings are very important but please read this article form AD AGE carefully............

When you do......you will discover that in 2009 Letterman earned more for CBS than Leno did for NBC.....

http://adage.com/mediaworks/article?article_id=142330

Make sure you enlarge the graphic in this article.


I guess its Letterman all the way to the bank!
Click to expand...

Sorry, but the article belabors the obvious - that cable channels have sliced up the available late night audience, so that clever advertisers are focusing a big part of their late night spending on alternatives that attract younger audiences, such as Jon Stewart/Steven Colbert or Chelsea Handler. Well...no kidding.

The article postulates that until cable channels began to carve up the audience, the networks (particularly NBC and CBS) dominated late night spending for advertisers, but they don't anymore. Well, duh. I don't see this as being good news for Letterman over Leno, but bad news for both.

In 2009, Letterman made more money for CBS than Leno for NBC? Well, yeah...NBC stupidly moved Leno to prime time,

Again - I've never been a Leno fan, but the fact that he's returned to Late Night after a serious F-up by NBC, and has been able to grab the #1 spot again in short order - gives him bragging rights. That has some serious positive impact on his image, and I don't think we should downplay that.
 
The article graphic also clearly shows that Letterman also earned more for CBS in 2008 than Leno did for NBC.

Yes, I know that the audience realities are changing. However, these dollar figures are interesting facts and should not be dismissed.

The dollar amounts in 2008 cannot be explained away by the lack of intelligence of individuals an UNBC
 
Am I not reading something right?

It says the period used for NBC comparison was 6/1/09-1/24/2010 when O'Brien was hosting the Tonight Show. So it shows that Letterman earned more for NBC than O'Brien not Leno. Though it does show a major splintering of viewers in late night.
 
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