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Leslie Builds The Brand At 'RXP

WRXP Program Director Leslie Fram yaks it up about she's 'done the impossible' in 'creating passion' at 101.9 in this new online interview for Paste Magazine--

http://tinyurl.com/n8uyvz
 
lalumia said:
I'll be passionate when Leslie starts playing the new version of "Boots"(Are Made For Walking);
amazing fit for rock radio,and Toyah looks astounding in the you tube video..

http://www.youtube.com/watch?v=G-WLHXd7P0w

YIKES! That slut is trying to sell sex because she has no talent. My bagel has more taste. BORING.
 
After years of resistance, this thread has driven me to register for the site.  I know newbies are known to push agendas and stir things up with false aliases, but I honestly just want to put my two cents in on this topic.

Overall, I enjoy RXP.  Many make the argument that the music is too "all-over the place," but for me, the range of the playlist is the main attraction.  Does this work for a commercial radio station with a goal to reach as many listeners as possible?  Maybe not - at least not in RXP's current state.

Not everyone is going to be open to listening to the new song from Phoenix followed by Jimi Hendrix, which then leads into Fiona Apple.  However, I do think there are more people out there that could really get into this than you think. 

Looking at radio as a whole, this is what's wrong:  While it's obviously the main drive, I think the importance placed on the music is severely exaggerated, while the purpose of the DJs is overly downplayed, to the point of detriment.

The problem with the presentation on RXP is that it comes off as pretentious, intentional or not, which is directly fueled by those on-air.  I don't really care to hear insider stories about Van Halen or what producer made the latest Death Cab album or what brand amplifier was used in the recording of "Born To Run."  I just want to hear the music, with a little bit of light-hearted banter in the middle.  Take me away from the music for a moment and entertain me.  This doesn't mean I need or want excessive talking, or an "in-your-face" style so associated with K-Rock in its existence.  All I want is a laid back, yet smart, presentation that relays a message along the lines of "Hey, we're just hanging out, playing music, joking around, and by listening, you're a part of it."  RXP is sometimes too serious and too inside.
 
Audion97 said:
After years of resistance, this thread has driven me to register for the site. I know newbies are known to push agendas and stir things up with false aliases, but I honestly just want to put my two cents in on this topic.

Overall, I enjoy RXP. Many make the argument that the music is too "all-over the place," but for me, the range of the playlist is the main attraction. Does this work for a commercial radio station with a goal to reach as many listeners as possible? Maybe not - at least not in RXP's current state.

Not everyone is going to be open to listening to the new song from Phoenix followed by Jimi Hendrix, which then leads into Fiona Apple. However, I do think there are more people out there that could really get into this than you think.

Looking at radio as a whole, this is what's wrong: While it's obviously the main drive, I think the importance placed on the music is severely exaggerated, while the purpose of the DJs is overly downplayed, to the point of detriment.

The problem with the presentation on RXP is that it comes off as pretentious, intentional or not, which is directly fueled by those on-air. I don't really care to hear insider stories about Van Halen or what producer made the latest Death Cab album or what brand amplifier was used in the recording of "Born To Run." I just want to hear the music, with a little bit of light-hearted banter in the middle. Take me away from the music for a moment and entertain me. This doesn't mean I need or want excessive talking, or an "in-your-face" style so associated with K-Rock in its existence. All I want is a laid back, yet smart, presentation that relays a message along the lines of "Hey, we're just hanging out, playing music, joking around, and by listening, you're a part of it." RXP is sometimes too serious and too inside.

Audio: You hit it on the nail my friend! You must understand where Framm has come from. A small town in the south from a mom/pop station where they played everything. Record promoter love her because she plays everything and lets them come on air and spend endless chatter about their boring lifestyle and projects. Framm has like many positioned herself as the "Darling" of Consultants who are influenced by record executives. Thus her making it to the #1 market.
 
BossJock1947 said:
Audion97 said:
After years of resistance, this thread has driven me to register for the site. I know newbies are known to push agendas and stir things up with false aliases, but I honestly just want to put my two cents in on this topic.

Overall, I enjoy RXP. Many make the argument that the music is too "all-over the place," but for me, the range of the playlist is the main attraction. Does this work for a commercial radio station with a goal to reach as many listeners as possible? Maybe not - at least not in RXP's current state.

Not everyone is going to be open to listening to the new song from Phoenix followed by Jimi Hendrix, which then leads into Fiona Apple. However, I do think there are more people out there that could really get into this than you think.

Looking at radio as a whole, this is what's wrong: While it's obviously the main drive, I think the importance placed on the music is severely exaggerated, while the purpose of the DJs is overly downplayed, to the point of detriment.

The problem with the presentation on RXP is that it comes off as pretentious, intentional or not, which is directly fueled by those on-air. I don't really care to hear insider stories about Van Halen or what producer made the latest Death Cab album or what brand amplifier was used in the recording of "Born To Run." I just want to hear the music, with a little bit of light-hearted banter in the middle. Take me away from the music for a moment and entertain me. This doesn't mean I need or want excessive talking, or an "in-your-face" style so associated with K-Rock in its existence. All I want is a laid back, yet smart, presentation that relays a message along the lines of "Hey, we're just hanging out, playing music, joking around, and by listening, you're a part of it." RXP is sometimes too serious and too inside.

Audio: You hit it on the nail my friend! You must understand where Framm has come from. A small town in the south from a mom/pop station where they played everything. Record promoter love her because she plays everything and lets them come on air and spend endless chatter about their boring lifestyle and projects. Framm has like many positioned herself as the "Darling" of Consultants who are influenced by record executives. Thus her making it to the #1 market.

I'll keep this response short and sweet:

I truly don't hold any contempt towards Leslie, or anyone else for that matter, for doing what it takes to further their careers. If anything, I applaud those people for getting it done, even if I don't agree with the paths they've taken. I'm sure there are others that have taken only the shady routes to the top. What I do take issue with, however, is when it affects the on-air product.

Somewhere along the line those in charge stopped viewing radio as being a part of the entertainment industry. This relinquishment is what spelled the end. Bottom line, it's a business, I get it. But anyone in entertainment knows that a better product brings in more money. Sadly, real show-business is a lost art form.
 
I spent some time looking at the song logs for RXP. I haven't listened online in a while so I have no point of reference for imaging, etc., but based on the music that is being played I can say that I wish we had a format like this in Dallas.
 
I too have been forced to sign up after years and years of saying, "I'll just read what the chuckleheads have to say and leave it at that."

The one thing I always hated about most PDs is that they all think they're geniuses. Look at Fram, Rome is burning, her ship is sinking, the end is near... and she's talking like she's programming the No. 1 station in the market. Smoke and mirrors all the way to the end.

"In our short lifespan of building this brand the passion from our listeners is something I've never experienced," says Fram. Really Leslie? You were programming Alternative in it's 90's heyday and you're feeling more passion out of this failure of a radio station? I honestly would love to spend a couple hours picking up their request line, if it's even ringing, to see that passion first hand.

Every time I see somebody on this board or Dr. Teeth's board saying "I personally like the station." I cringe, because it really seems impossible to like or even tolerate WRXP. And it's 1.7 share and 1.7 million cume is proof of that.

"Research showed a definite hole for a variety rock station that played a mixture of classic rock, deep cuts, new music, alternative and support of the local music scene," CLAIMS Fram. I would really love to see that research. Who conducted it? Does it really exist? Who participated?

And NOW to beat the dead horse, just flip the thing to 100% Alternative. Somewhat daring in it's musical selection, but not overboard with the hipster crap, the singer/songwriter crap and the local crap. It's oldest selections should be coming from The Clash and The Ramones. And no Bob Marley, WRFF/Philly (Doing AMAZING!) used to do that not sure if they still do. I hate when Alt station's play Marley!
 
JohnnyPatriot said:
I too have been forced to sign up after years and years of saying, "I'll just read what the chuckleheads have to say and leave it at that."

The one thing I always hated about most PDs is that they all think they're geniuses. Look at Fram, Rome is burning, her ship is sinking, the end is near... and she's talking like she's programming the No. 1 station in the market. Smoke and mirrors all the way to the end.

"In our short lifespan of building this brand the passion from our listeners is something I've never experienced," says Fram. Really Leslie? You were programming Alternative in it's 90's heyday and you're feeling more passion out of this failure of a radio station? I honestly would love to spend a couple hours picking up their request line, if it's even ringing, to see that passion first hand.

Every time I see somebody on this board or Dr. Teeth's board saying "I personally like the station." I cringe, because it really seems impossible to like or even tolerate WRXP. And it's 1.7 share and 1.7 million cume is proof of that.

"Research showed a definite hole for a variety rock station that played a mixture of classic rock, deep cuts, new music, alternative and support of the local music scene," CLAIMS Fram. I would really love to see that research. Who conducted it? Does it really exist? Who participated?

And NOW to beat the dead horse, just flip the thing to 100% Alternative. Somewhat daring in it's musical selection, but not overboard with the hipster crap, the singer/songwriter crap and the local crap. It's oldest selections should be coming from The Clash and The Ramones. And no Bob Marley, WRFF/Philly (Doing AMAZING!) used to do that not sure if they still do. I hate when Alt station's play Marley!

Ms. Framm plays marley because she personally likes him and has for many years. Good reason to play him on a rock station :)
 
WRFF still does play Bob Marley. And honestly, I like Bob and I thought it was kinda refreshing to hear him on alternative stations at first, but it's gotten old now.

Back to RXP, I will admit that I "personally like the station" as you put it, but at the same time, I do agree that the full-time alternative format would be better. Even though some of the deeper classic rock cuts are refreshing compared to the same 500 songs on Q104.3, the nice selection of alternative rock is what really keep me coming back. And let's face it, the only reason they're doing somewhat better now is because they're the only game in town for new rock.

As for the DJ's, I don't get the "pretentious" or "hipster" vibe that some of you seem to be getting. They just strike me as everyday music lovers who want to share their love of music with everyone. And they do lighten up and crack jokes from time to time. Maybe they could stand to cut back on the in-depth information a little, but I don't think any of that is done with the intention of showing off. They're just trying to be interesting and informative.
 
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