On WWKB
Some people will never understand that a company is much better off sales-wise having one station do EXTREMELY well and another in the toilet, vs. one doing pretty good and the other doing...not so bad.
It's not that some people don't "understand" the concept as much as they don't buy into the "half a loaf better than none at all" theory. FM operators don't subscribe to that business strategy, so why should AM operators?
The Entercom AM cluster has two "strong AM's" with WBEN and WGR. They also have a graveyard AM that generates revenue on a shoestring, with WWWS.
WWKB could be a much better radio station with its "progressive" line-up, but even though it has anemic ratings, it's probably making money, considering the overhead.
So while we prattle on about KB (and we do enjoy prattling), it's lousy ratings and it's POS format past and present, it's probably not a burden to the Entercom AM cluster. Could WWKB be better? Absolutely. Will Greg Reid and Tim Wenger invest in a few good live, LOCAL bodies to make it better? Probably not. They've made improvements by solidifying the "progressive" stance of the station bringing in Randi Rhodes, who's every bit as shrill and even more of a harpy that Leslie Marshall. The difference is, Rhodes knows how to do talk radio, has a national platform, has heritage within the format having thrashed Rush in Miami-Ft. Lauderdale and she has more knowledge in her pinky than Marshall has in her skull.
Entercom did a strategic job forcing WHLD out of the progressive talk radio game. Of course, it helped that WHLD didn't have a blessed clue as to HOW to do successful talk radio, but that's not Entercom's fault. Now, it may be time for the rimshot AM's in Springville, Lockport and Niagara Falls to do "pothole" talk and keep it LOCAL rather than mess with Entercom, which has a hammer-lock on Sports, News, Right Wing and Progressive talk.
Ain't corporate hegemony grand! Gordon Gekko would be so proud.
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