> > What in the Wide, Wide World of Sports is a goin' on with
> > Clear Channel management? Their latest quarterly report
> > shows revenues down, but the suits are braggning that the
> > peeps are listening longer. Less is More. Get it?
>
> Actually, I do.
>
> It's called taking a financial hit in the short term in
> order to survive the long term.
>
> Do you really think broadcast radio could survive playing 18
> to 20 units an hour when 10 years ago it was perfectly happy
> running 8?
>
> > And
> > somehow they think cutting back on commercials is going to
>
> > make a diffence when XM and Sirius don't run any? Even
> > Nurse Jeff knows we gotta make a profit at the Buckeye
> Media
> > Hut.
>
> Have you noticed that XM & Sirius have yet to make a profit?
>
>
> Anyway, take XM and Sirius out of the picture for a minute
> and look at what radio had done to itself. If CC hadn't cut
> its stopsets, somebody else would have blown them out of the
> water by Power Pigging them.
>
> Bottom line: it's good for radio, unless you really like
> listening to three six minute stopsets an hour on a music
> station...
>
Briging XM & Sirius back into the picture now and realize this: When Sirius finally figures out that the Stern move wasn't the long term trifecta they expected it to be, look for looong stop sets...just like Stern's current style on terrestrial radio. They will probably get actual money for the spots vs. PI revenue like on the other channels, but nonetheless, I believe the space invaders will run the same long stop sets on Stern. Karmazin has said the breaks will be shorter, but by what :30? The people fanatical enought about Stern to go out and spend $100-$500 to get Sirius are probably willing to put up with marathon stop sets. Plus, they'll get to hear the F word! Now that's value for your dollar.
Space invader radio is just an extension of everything that is wrong with terrestrial radio. It all needs fixin'. Shorter stop sets are a good start. Things like Jack, voicetracking and regionalization and lack of new ideas/risk taking are making people just want to buy more iPods and find other outlets to discover new music. Newton Minnow is calling from the grave. Every thing he stated about television is now true about radio.
"There is nothing permanent or sacred about a broadcast license. We need imagination in programming, not sterility; creativity, not imitation; experimentation, not conformity; excellence, not mediocrity. Television is filled with creative, imaginative people. You must strive to set them free."
Radio is filled with imaginative, creative people. We must strive to set them free.
Radio is very sick, hopefully it won't be terminal before the greedmasters in San Antonio and NY realize their cash cow is emaciated, weak and dying.
Right now, terrestrial radio is so mediocre, that if it went away and satellite found it's way to the masses - with commercials and no monthly subscription fee - most average Joe's wouldn't care one bit.
For the sake of terrestrial radio, my family and everyone else who's livelihood depends on it. I hope changes start happening. Damn the Wall St. bankers, p/e ratios, quarterly earnings estimates and shareholder value. Wall St. mentality rips apart what is good in every business and for the sake of a limited group of people. Obviously, they didn't see Star Trek 3 where Spock said "The needs of the many outweigh the needs of the few". Either that or they are dyslexic.
Will PPM's accuracy allow broadcaster's to break molds and take risks with new formats? We'll know what people actually listen to vs. what they say they listen to.
But I digress. Anyone...anyone?