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'Less Is More' Yields Less Revenue

Re: 60's are uniquely American

I completely endorse the move to :30's... what's annoying is that for twenty years, anyone who suggested that we would be better of with per-minute spotloads instead of per-unit was told: "Well, research shows that people are more sensitive to the number of units than minutes."

Now, it's as if some big light bulb went off over the industry's collective head and they think they just figured it out. Yes, we're years behind the rest of the world. Better late than never but not something to be real proud of.

One of these days, maybe we'll catch up to the rest of the world and actually convert to the metric system instead of using it selectively.


> > > >
> > > I'm wondering how much fun the Clear Channel production
> > > people are having cutting 60's that are sent from other
> > > stations and agencies down to 30's while still having
> them
> >
> > > make sense and flow smoothly soundwise. I know they've
> > had
> > > to cut stuff that I send them. I also wonder how many
> > > advertisers are finding that paying more for smaller
> > > packages is like driving past Kroger or Biggs to shop at
>
> > the
> > > quicky mart. You still get the milk but it costs a lot
> > more
> > > per gallon.
> > >
> >
> > Most 30's are porduced as 30's and most 15's are produced
> as
> > 15's. The 30 is the standard outsid ethe US and Canada,
> > whether it be Europe, Asia or Latin America. In fact, in
> > Latin America (including Puerto Rico, USA) one seldom ever
>
> > sees a 60 come in, and in Mexico the 20 is the most common
>
> > unit.
> >
> > The 60 is an excuse for bad writing.
> >
>
>
> AAAMEN David! Boy did YOU nail it!
> <P ID="signature">______________
Jerry

"If we knew what we were doing, it would not be called research, would it." - Albert Einstein </P>
 
We need less government involvement in radio not more.


> I listen to 99% of my radio on the internet with this
> wonderful new pc and broadband.
> No Need for Cllear Channel, Entercom and Infinity. The FCC
> should break them up and let the Citizens of America run
> them!
>
>
> Radio4U
>
<P ID="signature">______________
[email protected]</P>
 
I don't understand why they must be. With all the lip service that our government gives to reducing trade barriers and free trade, only US citizens may own a radio station. Why not the rest of the world? One answer. Protectionism.

Since President Bush did a strong-arm job on ramming CAFTA through congress, maybe he can allow citizens of NAFTA and CAFTA nations to own US radio stations.

> Ummmmmmmm last I checked the employees of Clear Channel,
> Entercom and Infinity WERE citizens of the US.
>
<P ID="signature">______________
[email protected]</P>
 
And how would the "citizens of America" run them anyway? Every man, woman and child in the USA playing their own personal playlist? Everyone voting on the format of each station?
<P ID="signature">______________
Did the Corinthians ever write back?</P>
 
> And how would the "citizens of America" run them anyway?
> Every man, woman and child in the USA playing their own
> personal playlist? Everyone voting on the format of each
> station?
>

The government buys everyone an iPod?
 
> I don't understand why they must be. With all the lip
> service that our government gives to reducing trade barriers
> and free trade, only US citizens may own a radio station.
> Why not the rest of the world? One answer. Protectionism.

Every country has different rules. Non-citizens can owne 25% in the US, 50% in Mexico, 100% in Argentina, etc. I owned 12 statins and 15 CPs in Ecuador. At some point, the US will liberalize the restrictions.
>
> Since President Bush did a strong-arm job on ramming CAFTA
> through congress, maybe he can allow citizens of NAFTA and
> CAFTA nations to own US radio stations.

Why not? They can own magazines and newspapers now.
 
> We need less government involvement in radio not more.

The broken record speaks.
 
>
> The government buys everyone an iPod?

The iPod has to be attached to a 50,000 watt transmitter, because everyone has to be able to hear my personal music selection! We all know my personal playlist would be number one in the ratings, because these corporate suits don't know anything and I do! :)
>
<P ID="signature">______________
Did the Corinthians ever write back?</P>
 
> >
> > The government buys everyone an iPod?
>
> The iPod has to be attached to a 50,000 watt transmitter,
> because everyone has to be able to hear my personal music
> selection! We all know my personal playlist would be number
> one in the ratings, because these corporate suits don't know
> anything and I do! :)
> >
>

My personal iPod (actually Windows Media Player playlist)? Definition of trainwreck:

"Wonderland By Night" by Bert Kaempfert, crossfaded into "We Are the Champions" by Queen.

And who says I don't have diverse tastes? :)
 
WCBS-FM used to do that until about 1978. Few stations ever sounded better.
>
> My personal iPod (actually Windows Media Player playlist)?
> Definition of trainwreck:
>
> "Wonderland By Night" by Bert Kaempfert, crossfaded into "We
> Are the Champions" by Queen.
>
> And who says I don't have diverse tastes? :)
>
<P ID="signature">______________
[email protected]</P>
 
As a consumer of radio (listener) I deserve the largest possible choice. It should be my right.

It is wrong to only be able to listen to American owned stations. Citizens of other countries may do a better job and should be allowed to compete in the radio market of the US. The consumer will be the winner if the market is open to foreign competition.


> > I don't understand why they must be. With all the lip
> > service that our government gives to reducing trade
> barriers
> > and free trade, only US citizens may own a radio station.
>
> > Why not the rest of the world? One answer. Protectionism.
>
>
> Every country has different rules. Non-citizens can owne 25%
> in the US, 50% in Mexico, 100% in Argentina, etc. I owned 12
> statins and 15 CPs in Ecuador. At some point, the US will
> liberalize the restrictions.
> >
> > Since President Bush did a strong-arm job on ramming CAFTA
>
> > through congress, maybe he can allow citizens of NAFTA and
>
> > CAFTA nations to own US radio stations.
>
> Why not? They can own magazines and newspapers now.
>
<P ID="signature">______________
[email protected]</P>
 
> As a consumer of radio (listener) I deserve the largest
> possible choice. It should be my right.
>
> It is wrong to only be able to listen to American owned
> stations. Citizens of other countries may do a better job
> and should be allowed to compete in the radio market of the
> US. The consumer will be the winner if the market is open to
> foreign competition.

Be careful what yu wish for. The European radio model is not much on localism, with stations doing 100% simulcasts on as many as 100 frequencies all over anation like Germany or Spain or France. And it's the Europeans who would have the money and interest in investing here. I have frequently heard Europeaan broadcasters comment tha thtey think the US model is inefficient and vulnerable.
 
Re: Deregulation

I am a freemarket guy. Whatever the market will bear. That is what should be out there.

What do you think of the change in banking. As late as the seventies, banks were restricted to a single state and often a region or single branch in states such as Ill and MO. Deregulation gave us Bank Of America all over the country, beyond California and Chase beyond Manhattan. I think banking is more efficient in places where a single branch was permitted in the past. There still are local small banks and even state charterd banks operating all over the country.

I think a transition could be as smooth in radio.


> Be careful what yu wish for. The European radio model is not
> much on localism, with stations doing 100% simulcasts on as
> many as 100 frequencies all over anation like Germany or
> Spain or France. And it's the Europeans who would have the
> money and interest in investing here. I have frequently
> heard Europeaan broadcasters comment tha thtey think the US
> model is inefficient and vulnerable.
>
<P ID="signature">______________
[email protected]</P>
 
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