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Let the anncr AND the music do the talking

I've alluded to my point in responding to earlier posts but let me make my position clear. A contemporary CHRISTian music station which tells its on-air people not to share a personal comment about what Jesus has done for them, not to share a Scripture verse that ties in well with the song they just played, or even to say His name but to merely let the music do the "talking", is irrelevant. And to share a brief testimony or Scripture verse is NOT being preachy, it's a way of reinforcing the message in the music. If a station's only goal is to be "positive", let them play the music that Radio Disney plays.
 
> I've alluded to my point in responding to earlier posts but
> let me make my position clear. A contemporary CHRISTian
> music station which tells its on-air people not to share a
> personal comment about what Jesus has done for them, not to
> share a Scripture verse that ties in well with the song they
> just played, or even to say His name but to merely let the
> music do the "talking", is irrelevant. And to share a brief
> testimony or Scripture verse is NOT being preachy, it's a
> way of reinforcing the message in the music. If a station's
> only goal is to be "positive", let them play the music that
> Radio Disney plays.
>


Problem is, I dont know of a station like your talking about... even the local "Positive and Friendly Christian AC" where I live does sometimes mention Bible verses or prayer or Jesus... I think it comes down to connecting with "Becky" (the target demographic) and if that means relating to her daily life, her struggles, her picking up the kids from the day care, struggling with stress at home, or at work, lugging them kids to the soccer match before cooking dinner, or she could be that 28 yr old women with 2 kids and no husband, there are many aspects that Christian AC has to look at when they look at their demographic, I suspect the on air talent is going to try to relate/connect to her as best as possible, because after all, we are called to be personalities and not liner card readers, so we must connect with the listeners on that level.

I think there is a time and place for mentioning a Bible verse or mentioning Jesus on air, but it does not have to be every stop set...

--Matt
<P ID="signature">______________
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>
 
Frenchman has a big issue with "The Song" in Indianapolis, which apparently doesn't preach enough to suit him. Maybe a continuous loop of fire and brimstone preaching would be more acceptable..just to let us non-fundamentalists know how pathetic we really are.<P ID="signature">______________
Have a Happy New Year!
http://www.thebig8.net/have_a_happy_new_year_with_cklw.mp3</P>
 
> Frenchman has a big issue with "The Song" in Indianapolis,
> which apparently doesn't preach enough to suit him. Maybe a
> continuous loop of fire and brimstone preaching would be
> more acceptable..just to let us non-fundamentalists know how
> pathetic we really are.
>



I'm not at all a scripture and preaching Christian radio guy. In fact, I'd say that 'Frenchman' and myself probably differ quite a bit on philosophy.

But if you really think about it, a post (like the one above from you Gr8oldies) doesn't serve anyone but you.

I'm not the moderator of this board. And you may consider my request out of turn. If so, I apologize. But as a reader I would request that you please keep your comments professional and somewhat constructive. I don't really mean to single YOU out as my purpose. So please don't take this as a personal attack. It's just an opportunity that illustrates my point. Heaven knows there are SEVERAL others prone to posts that are less than constructive.

We don't need anymore non-constructive sarcasm and rants on this board than we already have.<P ID="edit"><FONT class="small">Edited by GaryThompson on 02/01/06 01:57 AM.</FONT></P>
 
> Frenchman has a big issue with "The Song" in Indianapolis,
> which apparently doesn't preach enough to suit him. Maybe a
> continuous loop of fire and brimstone preaching would be
> more acceptable..just to let us non-fundamentalists know how
> pathetic we really are.


Brad, I will again strongly suggest that you talk to somebody, get help for the pain you experienced in the past, and not bring these things to radio message boards!

This is not the place for raising theological issues, addressing past relationship challenges, or trying to get back at the people and places that have hurt you. Please, Brad, let's make sure you take care of this in good and productive ways, not making these little public jabs on every city and format board here at every opportunity and then getting posts like mine and Gary's in reply.

Time spent on your life in real life -- <u>not</u> on radio message boards -- will be much more beneficial for you and the very real hurts you've experienced. As I said the last time, I'm very sorry, and please let me know if I can help in any (reasonable) way.
 
I'm referring to contemporary CHRISTian music radio in general. If one wants to hear "fire & brimstone" religious radio, there's plenty of it on a number of AM stations. Also, I'm not suggesting that the DJ share a testimony or Bible verse after every song or have them scheduled on a format clock, I'm only saying that a contemporary CHRISTian station should not forbid its jocks from doing so. The K-Love network is a good example of what I'm suggesting - their on-air people occasionally will share a brief testimony or share a Scripture verse and that's it. They're certainly not preachy but they communicate to the listener that there's more to "it" than just being positive and family-friendly.

> I agree.
>
> Care to share who you are referring to?
 
Sorry for being out of line, folks. I do believe that we've hashed out the WISG issue several times.<P ID="signature">______________
Have a Happy New Year!
http://www.thebig8.net/have_a_happy_new_year_with_cklw.mp3</P>
 
Re: "Closed" mics at Love 98

We both remember when Gary Arnold established his "closed mic" policy at Love 98. No DJ talk at all. Resulting in the same "music does the talking" programming on Love 98 that you criticize Song for. Respectfully, were you as critical about your then employers policy?
 
WISG vs. K-Love

Bear in mind that WISG, being a commercial station and not a ministry, cannot demand its announcers sign a "statement of faith", adhere to a specific doctrine, or even attend church on Sunday. It could well be that someone on the air staff is, say, Roman Catholic...but does a nice job with the format. Somehow I doubt you'd appreciate a Catholic personality sharing his or her faith and talking about how his or her prayers to St. Jude or the Virgin Mary had been answered, or how inspiring Mass was last Sunday. In their situation, its better to do what they're doing. I guess we could argue about whether Christians should listen to a commercial Christian station, or for that matter,buy a Bible at Barnes and Noble.

Below is K-Love's Statement of Faith. WISG can't require that.


http://www.klove.com/Ministry/Statement.aspx

<P ID="signature">______________
Have a Happy New Year!
http://www.thebig8.net/have_a_happy_new_year_with_cklw.mp3</P>
 
Re: "Closed" mics at Love 98

Gary Arnold hired me in 1980 and I was still working for him when he died in 1994. He never had a "closed mic" policy. Nor was there one under Steve White.

> We both remember when Gary Arnold established his "closed
> mic" policy at Love 98. No DJ talk at all. Resulting in the
> same "music does the talking" programming on Love 98 that
> you criticize Song for. Respectfully, were you as critical
> about your then employers policy?
 
Re: "Closed" mics at Love 98

> Gary Arnold hired me in 1980 and I was still working for him
> when he died in 1994. He never had a "closed mic" policy.
> Nor was there one under Steve White.

Respectfully Gary I have to disagree. It was the early 90s. Mr. Arnold and I talked in depth about it. Dave, Chip, et al. can confirm. Perhaps it was when you were with Pitney Bowes? Or on the mission field?
 
Re: "Closed" mics at Love 98

Hey Frenchman, we should do lunch sometime.
What's your real name? Since we're both in Indy,
we should get together and fellowship!
 
MightyFrenchman wrote:
"I've alluded to my point in responding to earlier posts but let me make my position clear. A contemporary CHRISTian music station which tells its on-air people not to share a personal comment about what Jesus has done for them, not to share a Scripture verse that ties in well with the song the> just played, or even to say His name but to merely let the music do the "talking", is irrelevant. And to share a brief testimony or Scripture verse is NOT being preachy, it's a way of reinforcing the message in the music. If a station's only goal is to be "positive", let them play the music that Radio Disney plays."


You assume the station is there for the jock.

The station is there for the LISTENER.

Feeling "compelled" to talk about something, does not make it a good break, or even a great break...or even a COMPELLING break.

KNOWING how to season an intro and communicate a truth takes more time, talent, and thought...and benefits THE LISTENER.

I hear these "gripes" & "concerns" & "opinions" all the time about how "CHRISTian" stations should be more vocal about CHRIST. Since when are WORDS on a mic the only or even the best way to do that?

And...picking apart that presumed specific guideline, and leaving out what I'm sure are the countless others (word economy, relevancy, point of view...etc...) creates an illusion that there is some "Jesus Words List" circulating at a station.

Simply not the case. At least not one I've ever heard about.

And why Radio Disney? Why that format as a counter? There are lots of positive stations...many ACs that are very family friendly...I'm curious, what is that sentence doing in this post?



<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>
 
Please be specific

MightyFrenchman wrote:
"I'm referring to contemporary CHRISTian music radio in general."


But you see, without a specific station or reference to a station that is doing this, the post blankets the format with an presumption of censorship.

"In general" where? When? How? Based on what?

Or is it just assumption that stations are doing what you don't approve of?

Do you see, it is just hard to see these broad strokes paint the industry in such a seemingly negative light without any substantial specifics to make the case...

<P ID="signature">______________
RADIOELIZABETH
Pleasant, Passionate, Persuasive
www.radioelizabeth.com</P>
 
Again...I think it comes down to having a narrow target focus with the BROADEST appeal.

If you think that your audience understands and comprehends words like worship, king, bow down, amen, glory, and other "Christian words" - then what you said is very acceptable.

But...if your audience feels "out of the loop" or not a part of the "club" you may want to have the DJs relating to a the listener in broader conversations...talking about every day life and how it relates to a song.
 
> I've alluded to my point in responding to earlier posts but
> let me make my position clear. A contemporary CHRISTian
> music station which tells its on-air people not to share a
> personal comment about what Jesus has done for them, not to
> share a Scripture verse that ties in well with the song they
> just played, or even to say His name but to merely let the
> music do the "talking", is irrelevant. And to share a brief
> testimony or Scripture verse is NOT being preachy, it's a
> way of reinforcing the message in the music. If a station's
> only goal is to be "positive", let them play the music that
> Radio Disney plays.
>

The need to name specifics is vital, because competition [Christian & secular] within a market affects how stations are positioned. Something essential to one market's success might be grossly ineffective in another. I personally try to follow my translation of Saint Francis of Assisi on preaching the gospel at all times, & using words WHEN PROMPTED TO [please forgive me if I've butchered the paraphrasing, brothers & sisters - especially you Catholic ones]. But my personal experiences in secular radio have generally put me in a position to be "The Christian, regular church-goer who actually shows up on time & does a good job without shoving anything down our throats, unlike the idiots I see on TV news." And if all I can do in these people's lives is plant seeds, then I trust that God will do the rest [or direct me otherwise when needed to, like when the occasional person asks for prayer about a sick relative or something]. In either Christian or secular places, actions [not words] define character. So if your target audience is thriving on church-speak, then do it as best as you can.

But can't a jockless, jukebox playing Christian music touch people positively? While not the choice of most of us here, I don't find it impossible for God to use "lower-personality" radio to reach listeners. So I choose not to judge the stations w/ the reigns on its jocks, & hope they do well in their markets.

---

Another thought: I'm sure I'm not the only jock here to have received blanket memos from management giving restrictions like "Don't say _____" or "No breaks over 20 seconds"... but then have my PD explain later, "YOU'RE fine, I just have to send this out to everyone to get _______ to quit blabbering on & on..."
 
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