> I've alluded to my point in responding to earlier posts but
> let me make my position clear. A contemporary CHRISTian
> music station which tells its on-air people not to share a
> personal comment about what Jesus has done for them, not to
> share a Scripture verse that ties in well with the song they
> just played, or even to say His name but to merely let the
> music do the "talking", is irrelevant. And to share a brief
> testimony or Scripture verse is NOT being preachy, it's a
> way of reinforcing the message in the music. If a station's
> only goal is to be "positive", let them play the music that
> Radio Disney plays.
>
The need to name specifics is vital, because competition [Christian & secular] within a market affects how stations are positioned. Something essential to one market's success might be grossly ineffective in another. I personally try to follow my translation of Saint Francis of Assisi on preaching the gospel at all times, & using words WHEN PROMPTED TO [please forgive me if I've butchered the paraphrasing, brothers & sisters - especially you Catholic ones]. But my personal experiences in secular radio have generally put me in a position to be "The Christian, regular church-goer who actually shows up on time & does a good job without shoving anything down our throats, unlike the idiots I see on TV news." And if all I can do in these people's lives is plant seeds, then I trust that God will do the rest [or direct me otherwise when needed to, like when the occasional person asks for prayer about a sick relative or something]. In either Christian or secular places, actions [not words] define character. So if your target audience is thriving on church-speak, then do it as best as you can.
But can't a jockless, jukebox playing Christian music touch people positively? While not the choice of most of us here, I don't find it impossible for God to use "lower-personality" radio to reach listeners. So I choose not to judge the stations w/ the reigns on its jocks, & hope they do well in their markets.
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Another thought: I'm sure I'm not the only jock here to have received blanket memos from management giving restrictions like "Don't say _____" or "No breaks over 20 seconds"... but then have my PD explain later, "YOU'RE fine, I just have to send this out to everyone to get _______ to quit blabbering on & on..."