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Let the Christmas flips begin..........

With the flip, WWBB-101.5 became the first station in New England to go all-Christmas.

As of 3:20 P.M. Eastern Standard Time today (November 6th), WWLI-105.1 (a Soft AC station that usually goes all-Christmas every year) hasn't yet "taken the plunge", but I think they will have to at any time.

Update: 4 P.M. EST, November 6th: At 3:47 P.M. EST today, WWLI did play one Christmas song, Dean Martin's version of "Let It Snow, Let It Snow, Let It Snow!", which leads me to think that they either:

(1) Will slip-in occasional Christmas music before eventually going 24/7 all-Christmas;

(2) Had a glitch in their hard-drive system that played a Christmas song too soon and that the problem was detected and corrected, or,

(3) Did it to get us Message Board types to comment!

However, the station is streaming a 24/7 Christmas format on their website, along with the station's regular format. Once "Lite Rock 105.1" goes all-Christmas, it will be reversed: WWLI will likely have their regular AC format as an "alternate" stream on their website.
 
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Nothing elicits radio discussion board comments more than the annual Xmas switch.
 
For now you can listen to 98.9 WORC, 101.9 Cool 102, or 105.7 WROR if you are like me and think it's way too early for constant Christmas music. The RI governor may prefer B101 to call it Holiday music. :rolleyes:
 
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S. Setta commented: said:
And Lite Rock 105 just did about an hour ago.

Which was 8:54 A.M. Eastern time this morning (November 8th).

Quite frankly, I was surprised it took WWLI-105.1 this long. I thought they'd do it within minutes of WWBB-101./5 doing so.
 
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