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Lets Change NEW YORK FM Dial

Re: Sasles question

Brooklyndon said:
I agree that changes need to be made, but not along these lines. The city needs at least one Urban station - I personally prefer Power 105, but Hot 97 is beating them. I don't think either station is going anywhere, because they both post strong ratings and bill high.


Supposedly Hot 97 is either so groundbreaking or so strapped that they only bill listeners for potential leads in the business doing the advertising'd district of operation. Now, I must ask, if they are providing $2000 worth of advertising, even if the business is set up where they can onyl handle $1000 worht of leads generated, then why should Hot only bill them $1000 when they are clerly using $2000 in resources.


which begs the further question, does anyone understand how sales and sales packages are put together. I mean i understand how to pitch, but what is it, what is a typical ad packege, what does it look like.


I thought YOU were a big time sales guy? why would you need to ask such a question?.
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