D
DonRevert
Guest
I hate to be the one that starts this thread up, but...country station on Long Island. Good - Bad? Will happen - will not happen? If so, where?
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MattB
Guest
> I hate to be the one that starts this thread up,
> but...country station on Long Island. Good - Bad? Will
> happen - will not happen? If so, where?
>
This has been discussed ad nauseam on this and NYC board in the past. It has been proven time after time that Country just doesn't bring in the ratings necessary to keep it alive. Even with the best salespeople, it will be very hard to bring in ad $$. It just doesn't make sence to flip a station that has numbers right now, to a format that has been proven not to work in this market. Granted, there are some stations within the Nassau/Suffolk & Riverhamptons books that bring in crap, but I don't think even they would do better by swapping to Country.....
I've been wrong before (a long time ago, LOL), but its not gonna happen, and if it does, its gonna fail.
MB<P ID="signature">______________
</P>
> but...country station on Long Island. Good - Bad? Will
> happen - will not happen? If so, where?
>
This has been discussed ad nauseam on this and NYC board in the past. It has been proven time after time that Country just doesn't bring in the ratings necessary to keep it alive. Even with the best salespeople, it will be very hard to bring in ad $$. It just doesn't make sence to flip a station that has numbers right now, to a format that has been proven not to work in this market. Granted, there are some stations within the Nassau/Suffolk & Riverhamptons books that bring in crap, but I don't think even they would do better by swapping to Country.....
I've been wrong before (a long time ago, LOL), but its not gonna happen, and if it does, its gonna fail.
MB<P ID="signature">______________
</P>
> > I hate to be the one that starts this thread up,
> > but...country station on Long Island. Good - Bad? Will
> > happen - will not happen? If so, where?
> >
>
> This has been discussed ad nauseam on this and NYC board in
> the past. It has been proven time after time that Country
> just doesn't bring in the ratings necessary to keep it
> alive. Even with the best salespeople, it will be very hard
> to bring in ad $$. It just doesn't make sence to flip a
> station that has numbers right now, to a format that has
> been proven not to work in this market. Granted, there are
> some stations within the Nassau/Suffolk & Riverhamptons
> books that bring in crap, but I don't think even they would
> do better by swapping to Country.....
>
> I've been wrong before (a long time ago, LOL), but its not
> gonna happen, and if it does, its gonna fail.
>
> MB
>
I agree. MJC got terrible #'s as country. Back when YNY was on 103.5, other than maybe a couple books over the last 6-7 years or so of the format, the #'s on Long Island were poor. Advertising would be a problem as well, even if the station did ok in the ratings advertising would be a problem even wwith the best sales people, and as the past as shown it will be highly unlikley for a country station to even get ok ratings in the market. Low to mid 2's is probably the best it could expect & that especially mid 2's is highly unlikely ( probbaly be high 1's to a 2.0) & that would only happen on stations with a signal like WALK, BLI or BAB ( & none of those are changing anytime soon), pretty much be in the mid 1's at best on anything else.
> > but...country station on Long Island. Good - Bad? Will
> > happen - will not happen? If so, where?
> >
>
> This has been discussed ad nauseam on this and NYC board in
> the past. It has been proven time after time that Country
> just doesn't bring in the ratings necessary to keep it
> alive. Even with the best salespeople, it will be very hard
> to bring in ad $$. It just doesn't make sence to flip a
> station that has numbers right now, to a format that has
> been proven not to work in this market. Granted, there are
> some stations within the Nassau/Suffolk & Riverhamptons
> books that bring in crap, but I don't think even they would
> do better by swapping to Country.....
>
> I've been wrong before (a long time ago, LOL), but its not
> gonna happen, and if it does, its gonna fail.
>
> MB
>
I agree. MJC got terrible #'s as country. Back when YNY was on 103.5, other than maybe a couple books over the last 6-7 years or so of the format, the #'s on Long Island were poor. Advertising would be a problem as well, even if the station did ok in the ratings advertising would be a problem even wwith the best sales people, and as the past as shown it will be highly unlikley for a country station to even get ok ratings in the market. Low to mid 2's is probably the best it could expect & that especially mid 2's is highly unlikely ( probbaly be high 1's to a 2.0) & that would only happen on stations with a signal like WALK, BLI or BAB ( & none of those are changing anytime soon), pretty much be in the mid 1's at best on anything else.
WWYZ from Waterbury is now top 10 in the Hamptons-Riverhead market ratings, and makes a small showing in the Nassau-Suffolk book, so there is some audience on Long Island that is finding a station to listen to. How good is the signal for 92.5 in different parts of Long Island? Would it be worth their putting in translators and doing some advertising there?
> > > I hate to be the one that starts this thread up,
> > > but...country station on Long Island. Good - Bad? Will
>
> > > happen - will not happen? If so, where?
> > >
> >
> > This has been discussed ad nauseam on this and NYC board
> in
> > the past. It has been proven time after time that Country
>
> > just doesn't bring in the ratings necessary to keep it
> > alive. Even with the best salespeople, it will be very
> hard
> > to bring in ad $$. It just doesn't make sence to flip a
> > station that has numbers right now, to a format that has
> > been proven not to work in this market. Granted, there
> are
> > some stations within the Nassau/Suffolk & Riverhamptons
> > books that bring in crap, but I don't think even they
> would
> > do better by swapping to Country.....
> >
> > I've been wrong before (a long time ago, LOL), but its not
>
> > gonna happen, and if it does, its gonna fail.
> >
> > MB
> >
>
> I agree. MJC got terrible #'s as country. Back when YNY
> was on 103.5, other than maybe a couple books over the last
> 6-7 years or so of the format, the #'s on Long Island were
> poor. Advertising would be a problem as well, even if the
> station did ok in the ratings advertising would be a problem
> even wwith the best sales people, and as the past as shown
> it will be highly unlikley for a country station to even get
> ok ratings in the market. Low to mid 2's is probably the
> best it could expect & that especially mid 2's is highly
> unlikely ( probbaly be high 1's to a 2.0) & that would only
> happen on stations with a signal like WALK, BLI or BAB ( &
> none of those are changing anytime soon), pretty much be in
> the mid 1's at best on anything else.
In our market, you're often in the top 10 with a rating in the mid 3's. From what I've seen, heard and read, a CHR, AC, Hot AC, Rock or Classic Rock station with a rating of 3 or below will bring in far more ad dollars than a country station with the same rating. Hence the glut of those types of stations over other formats. I'd love to see it, but do not believe we will see an FM country station on Long Island.
> > > but...country station on Long Island. Good - Bad? Will
>
> > > happen - will not happen? If so, where?
> > >
> >
> > This has been discussed ad nauseam on this and NYC board
> in
> > the past. It has been proven time after time that Country
>
> > just doesn't bring in the ratings necessary to keep it
> > alive. Even with the best salespeople, it will be very
> hard
> > to bring in ad $$. It just doesn't make sence to flip a
> > station that has numbers right now, to a format that has
> > been proven not to work in this market. Granted, there
> are
> > some stations within the Nassau/Suffolk & Riverhamptons
> > books that bring in crap, but I don't think even they
> would
> > do better by swapping to Country.....
> >
> > I've been wrong before (a long time ago, LOL), but its not
>
> > gonna happen, and if it does, its gonna fail.
> >
> > MB
> >
>
> I agree. MJC got terrible #'s as country. Back when YNY
> was on 103.5, other than maybe a couple books over the last
> 6-7 years or so of the format, the #'s on Long Island were
> poor. Advertising would be a problem as well, even if the
> station did ok in the ratings advertising would be a problem
> even wwith the best sales people, and as the past as shown
> it will be highly unlikley for a country station to even get
> ok ratings in the market. Low to mid 2's is probably the
> best it could expect & that especially mid 2's is highly
> unlikely ( probbaly be high 1's to a 2.0) & that would only
> happen on stations with a signal like WALK, BLI or BAB ( &
> none of those are changing anytime soon), pretty much be in
> the mid 1's at best on anything else.
In our market, you're often in the top 10 with a rating in the mid 3's. From what I've seen, heard and read, a CHR, AC, Hot AC, Rock or Classic Rock station with a rating of 3 or below will bring in far more ad dollars than a country station with the same rating. Hence the glut of those types of stations over other formats. I'd love to see it, but do not believe we will see an FM country station on Long Island.
C
CTRadio
Guest
WWYZ has a great signal in eastern Suffolk, but local east end advertisers would find them way out of their price range and needed market reach.
92.5 and the other big signals from West Peak in Meriden consider New Haven (market #108) an afterthought to their priority, Hartford (#50). That's even though the signals penetrate both markets about equally well. They also boom into Springfield (#80), but the locals north of the state line gobble up most of that market's ad dollars (including Clear Channel country sister station WPKX). WWYZ's Hartford emphasis is for sound economic reasons. Market #50 and maybe #108 are all they need.
Any serious country marketing to the Hamptons (#259) would probably have to be done by a local station in the Hamptons. Any attempt to get a good chunk of Nassau-Suffolk (market #18) would fall flat as WWYZ gets sandwiched in between WXRK and WZAA in the more populated western half of the island.
Listener funded radio, such as public or religious broadcasters, may not care where the listeners come from, but advertiser supported radio has to pay attention to other market forces such as Arbitron ratings.
> WWYZ from Waterbury is now top 10 in the Hamptons-Riverhead
> market ratings, and makes a small showing in the
> Nassau-Suffolk book, so there is some audience on Long
> Island that is finding a station to listen to. How good is
> the signal for 92.5 in different parts of Long Island?
> Would it be worth their putting in translators and doing
> some advertising there?
>
92.5 and the other big signals from West Peak in Meriden consider New Haven (market #108) an afterthought to their priority, Hartford (#50). That's even though the signals penetrate both markets about equally well. They also boom into Springfield (#80), but the locals north of the state line gobble up most of that market's ad dollars (including Clear Channel country sister station WPKX). WWYZ's Hartford emphasis is for sound economic reasons. Market #50 and maybe #108 are all they need.
Any serious country marketing to the Hamptons (#259) would probably have to be done by a local station in the Hamptons. Any attempt to get a good chunk of Nassau-Suffolk (market #18) would fall flat as WWYZ gets sandwiched in between WXRK and WZAA in the more populated western half of the island.
Listener funded radio, such as public or religious broadcasters, may not care where the listeners come from, but advertiser supported radio has to pay attention to other market forces such as Arbitron ratings.
> WWYZ from Waterbury is now top 10 in the Hamptons-Riverhead
> market ratings, and makes a small showing in the
> Nassau-Suffolk book, so there is some audience on Long
> Island that is finding a station to listen to. How good is
> the signal for 92.5 in different parts of Long Island?
> Would it be worth their putting in translators and doing
> some advertising there?
>
> WWYZ from Waterbury is now top 10 in the Hamptons-Riverhead
> market ratings, and makes a small showing in the
> Nassau-Suffolk book, so there is some audience on Long
> Island that is finding a station to listen to. How good is
> the signal for 92.5 in different parts of Long Island?
> Would it be worth their putting in translators and doing
> some advertising there?
>
As we have seen with the now defunct Westchester book, when books come out they tend to really bounce around. The Hamptons-Riverhead book is the same & we see some very wacky & wild bounces book to book. One interesting thing to note the out of market hip hop station from Hartford (which is also in the top 10 & ghas the same ratings as 92.5) actually beats the in market hip hop station Blaze 101.7. Now part of that is due to ZMX being a more polsihed station & being around longer, but it does in part go to just the wackiness of the book, especially considering that ZMX's ratings were less than 1/2 they are now in the Winter book & WWYZ's ratings were less than 1/2 they are now in the Fall book. nyway just goes to the whole point that at this point, the Hamptons-Riverhead book is just too wacky, too new & seeing too many really strange jumps to really make anything out of it.
> market ratings, and makes a small showing in the
> Nassau-Suffolk book, so there is some audience on Long
> Island that is finding a station to listen to. How good is
> the signal for 92.5 in different parts of Long Island?
> Would it be worth their putting in translators and doing
> some advertising there?
>
As we have seen with the now defunct Westchester book, when books come out they tend to really bounce around. The Hamptons-Riverhead book is the same & we see some very wacky & wild bounces book to book. One interesting thing to note the out of market hip hop station from Hartford (which is also in the top 10 & ghas the same ratings as 92.5) actually beats the in market hip hop station Blaze 101.7. Now part of that is due to ZMX being a more polsihed station & being around longer, but it does in part go to just the wackiness of the book, especially considering that ZMX's ratings were less than 1/2 they are now in the Winter book & WWYZ's ratings were less than 1/2 they are now in the Fall book. nyway just goes to the whole point that at this point, the Hamptons-Riverhead book is just too wacky, too new & seeing too many really strange jumps to really make anything out of it.
D
DonRevert
Guest
> Any serious country marketing to the Hamptons (#259) would
> probably have to be done by a local station in the Hamptons.
> Any attempt to get a good chunk of Nassau-Suffolk (market
> #18) would fall flat as WWYZ gets sandwiched in between WXRK
> and WZAA in the more populated western half of the island.
I was looking at the numbers that YZ pulls out of the Hamptons market and thinking that a local country could score that and maybe more. Since CCU has no interest in selling in the market, the ad revenue is waiting for someone.
> probably have to be done by a local station in the Hamptons.
> Any attempt to get a good chunk of Nassau-Suffolk (market
> #18) would fall flat as WWYZ gets sandwiched in between WXRK
> and WZAA in the more populated western half of the island.
I was looking at the numbers that YZ pulls out of the Hamptons market and thinking that a local country could score that and maybe more. Since CCU has no interest in selling in the market, the ad revenue is waiting for someone.
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