I started a new thread because although I wish to discuss WPGB, it is in a different light then the thread below. The question is WPGB really that good or is it that the News/Talk situation in Pittsburgh is that bad?
Let's analyze a little. Two years ago we had KDKA running ridiculous amounts of commercials, horrible imaging, hosts that took 6 to 7 weeks vacation per year, a newer and slightly weak morning show, the Pirates who although well listened to suck, etc. In other words, KDKA could have easily been beaten by just about anything new.
We also had 1360 WPTT which is really quite a good mostly local talk station. They execute well, have good local hosts from both sides of the aisle, etc. However they have serious signal problems.
We have WPIT and WORD. Yes talk info and talk formats, yes very Christian oriented and niche, yes crappy signal on the AM.
Quinn was on WRRK getting good numbers but a strange format for classic rock.
You have some black oriented talk programming on WAMO 860 at night.
The sports talk scene was pretty much wrapped up between 1250 ESPN and Fox Sports.
Then we have the All News 1410 KQV. They do a phenominal job doing the all news format. They lack in good delivery (those hosts/announcers are BOOOORING) and they have maybe the worst signal ever.
So based on this situation is it a big surprise that WPGB did well? All they did was take some of the people who tuned to Quinn on WRRK in the AM, tuned to Rush on KDKA, tuned to Honz 3p-6p and funneled them into one station. They offered some new programs like Hannity and Savage during an election year. They did do some marketing and promotions to get people on board. Their numbers went up dramatically.
The real test will be over the next year. In the Spring book Quinn and Rush did well as expected. But Hannity and Savage were down. Basically NO ONE listens on the weekends. The two shows that are basically new to Pittsburgh are down. Are they losing their appeal already?
Just posing some points on whether WPGB is a legitimate good station or if they have won so far by default. Second, can they keep up the numbers of success in the next 12 to 18 months?
Let's analyze a little. Two years ago we had KDKA running ridiculous amounts of commercials, horrible imaging, hosts that took 6 to 7 weeks vacation per year, a newer and slightly weak morning show, the Pirates who although well listened to suck, etc. In other words, KDKA could have easily been beaten by just about anything new.
We also had 1360 WPTT which is really quite a good mostly local talk station. They execute well, have good local hosts from both sides of the aisle, etc. However they have serious signal problems.
We have WPIT and WORD. Yes talk info and talk formats, yes very Christian oriented and niche, yes crappy signal on the AM.
Quinn was on WRRK getting good numbers but a strange format for classic rock.
You have some black oriented talk programming on WAMO 860 at night.
The sports talk scene was pretty much wrapped up between 1250 ESPN and Fox Sports.
Then we have the All News 1410 KQV. They do a phenominal job doing the all news format. They lack in good delivery (those hosts/announcers are BOOOORING) and they have maybe the worst signal ever.
So based on this situation is it a big surprise that WPGB did well? All they did was take some of the people who tuned to Quinn on WRRK in the AM, tuned to Rush on KDKA, tuned to Honz 3p-6p and funneled them into one station. They offered some new programs like Hannity and Savage during an election year. They did do some marketing and promotions to get people on board. Their numbers went up dramatically.
The real test will be over the next year. In the Spring book Quinn and Rush did well as expected. But Hannity and Savage were down. Basically NO ONE listens on the weekends. The two shows that are basically new to Pittsburgh are down. Are they losing their appeal already?
Just posing some points on whether WPGB is a legitimate good station or if they have won so far by default. Second, can they keep up the numbers of success in the next 12 to 18 months?