The last book wasn't very exciting, but at least it showed us a little about who has been consistent and who's in deep trouble if they don't make some changes pretty quickly. (just my opinions of course)
KISS and K-104--this battle has been going on for years for the #1 bragging rights. The reality is that K-104 can be #1 every book from now until the end of radio, it doesn't matter. The KISS core audience stays, and so does all the money it makes. I agree with many who say Kraddick isn't HALF as good as he was when he was local, but the numbers are what they are, and he deserves to bank it til they don't listen anymore.
KLUV--This is a tough one because they're basically playing two decades of music that no one else plays. (I know some 80's is on the playlist, but they don't play them). They haven't shown a major decline in numbers since Sunny was around to give listeners an alternative, and they will continue to do well playing the same old tired songs. And Jody Dean will continue to ramble on, have his minions laugh at his jokes, and play very little music, and still rack up ratings. Go figure. Will ANY company finally realize that there is a HUGE hole for a KLUV competitor? Ron Chapman must be rolling around in his Mercedes.
KVIL--Regardless of a decent book now and then, the person who made the decision to throw away the call letters is an idiot. Any station in the country would LOVE the opportunity to market legendary calls like KVIL. The "Lite" moniker is a travesty. On the street everybody still calls it KVIL. I never hear ANYONE call it Lite. (unless they're making fun of it). The music is all over the place with no direction in the least, the fun is not there, it's bland, generic, corporate radio with a morning show that would have nothing to talk about if there was no "American Idol" on TV. Oh wait, they do talk about the B-A-B-Y. It's simply unbelievable how they are still on the air.
WOLF and KSCS--Now this is sad. Not much to say except this...if KSCS doesn't take this opportunity to regain what it has lost over the past few years, then upper-management heads should roll. Dorsey is a no-brainer, but the rest of the day needs help, and LOTS of it. This station hasn't changed style in 30 years. It's time. They can still keep the "tradition" and still light it up with some jocks who make a difference and some good marketing. Throw away the liner cards, have some FUN, and give away some REAL prizes. The WOLF is on the mat. Get 'em while they're down.
MOVIN--I know some of you are saying, "they've only been around for a few months, give them a chance". Sorry, they've had their chance. They've been around now for a LOT of months. This station is so bad it's not worth many words here. Music mix is atrocious. A few more books will NOT make them better as some say. A format change will. They should cut their loses, admit they screwed up, and "move" the hell on.
LIVE 105-- It doesn't matter anymore if Russ Martin is on the air or packing groceries at Kroger, no Howard means no ratings means nobody even mentions the station anymore.
JACK--A jukebox is a jukebox. It makes money for Infinity so I guess they'll keep it around for awhile. No overhead, no excitement, will never have big numbers, just a button for a decent song now and then.
MIX--Another station that has had no direction in years. Horrible morning show, (Cappy or no Cappy) and music that tries to go everywhere. It's basically been a two share station for years. Nothing will change. If CC is happy with that, fine, but their not even suited up for the game.
TICKET--Apart from the news and info stations, still the only game in town on AM. Sure, they miss the mark sometimes and go off on stupid stuff that tunes me completely out, but for the most part, damn entertaining. The negative...WAY too many commercials. It drives people away in droves because you know you won't hear a live voice again til next month. Norm Hitzges still one of the best in the business.
You're opinions are welcome. Thanks.
KISS and K-104--this battle has been going on for years for the #1 bragging rights. The reality is that K-104 can be #1 every book from now until the end of radio, it doesn't matter. The KISS core audience stays, and so does all the money it makes. I agree with many who say Kraddick isn't HALF as good as he was when he was local, but the numbers are what they are, and he deserves to bank it til they don't listen anymore.
KLUV--This is a tough one because they're basically playing two decades of music that no one else plays. (I know some 80's is on the playlist, but they don't play them). They haven't shown a major decline in numbers since Sunny was around to give listeners an alternative, and they will continue to do well playing the same old tired songs. And Jody Dean will continue to ramble on, have his minions laugh at his jokes, and play very little music, and still rack up ratings. Go figure. Will ANY company finally realize that there is a HUGE hole for a KLUV competitor? Ron Chapman must be rolling around in his Mercedes.
KVIL--Regardless of a decent book now and then, the person who made the decision to throw away the call letters is an idiot. Any station in the country would LOVE the opportunity to market legendary calls like KVIL. The "Lite" moniker is a travesty. On the street everybody still calls it KVIL. I never hear ANYONE call it Lite. (unless they're making fun of it). The music is all over the place with no direction in the least, the fun is not there, it's bland, generic, corporate radio with a morning show that would have nothing to talk about if there was no "American Idol" on TV. Oh wait, they do talk about the B-A-B-Y. It's simply unbelievable how they are still on the air.
WOLF and KSCS--Now this is sad. Not much to say except this...if KSCS doesn't take this opportunity to regain what it has lost over the past few years, then upper-management heads should roll. Dorsey is a no-brainer, but the rest of the day needs help, and LOTS of it. This station hasn't changed style in 30 years. It's time. They can still keep the "tradition" and still light it up with some jocks who make a difference and some good marketing. Throw away the liner cards, have some FUN, and give away some REAL prizes. The WOLF is on the mat. Get 'em while they're down.
MOVIN--I know some of you are saying, "they've only been around for a few months, give them a chance". Sorry, they've had their chance. They've been around now for a LOT of months. This station is so bad it's not worth many words here. Music mix is atrocious. A few more books will NOT make them better as some say. A format change will. They should cut their loses, admit they screwed up, and "move" the hell on.
LIVE 105-- It doesn't matter anymore if Russ Martin is on the air or packing groceries at Kroger, no Howard means no ratings means nobody even mentions the station anymore.
JACK--A jukebox is a jukebox. It makes money for Infinity so I guess they'll keep it around for awhile. No overhead, no excitement, will never have big numbers, just a button for a decent song now and then.
MIX--Another station that has had no direction in years. Horrible morning show, (Cappy or no Cappy) and music that tries to go everywhere. It's basically been a two share station for years. Nothing will change. If CC is happy with that, fine, but their not even suited up for the game.
TICKET--Apart from the news and info stations, still the only game in town on AM. Sure, they miss the mark sometimes and go off on stupid stuff that tunes me completely out, but for the most part, damn entertaining. The negative...WAY too many commercials. It drives people away in droves because you know you won't hear a live voice again til next month. Norm Hitzges still one of the best in the business.
You're opinions are welcome. Thanks.