So, when I found this message board about 6 months ago, I thought it was a great opportunity to talk about some way to set up a radio station that played all sorts of oldies ( 60's) and classic hits ( 80's), that everyone would like and that lots of baby boomers, Gen. X, and younger folks like yourself would like. After all, the baby boomers were a huge number of people - about 75 million at one time-- and then Gen. X was also large, because so many boomers had children. Then, there are younger people like you and some others who just like rock music, so they'll listen also.
But, even though radio is still popular ( here's a Soundcloud article that explains that average weekly audio consumption of radio is 14 times greater than combined consumption across all other audio streaming services) , what I realized is that it can't be done. The professionals here explain that even when music is programmed for boomers and Gen. X, they won't buy enough products to keep advertisers interested in buying ad time. And without sponsors for commercial radio, there is nothing.
No one wants to buy advertising time on stations that play music for primarily listeners over age 49 -- no matter if boomers and Gen. X are huge numbers of the population.
And that includes big Audacy stations like KRTH, KTWV and even smaller stations like KCAR in Joplin. It is not going to happen.
(Took me 6 months and dozens of chat threads for me to figure that out. As the population ages, commercial radio serves the needs of fewer members of the population).
So, eventually, no one will play Prince, or Madonna, or any rock music - a dying genre-- and eventually, not even Bruno Mars. None of that will work, because there won't be any sponsors.
So yes, start saving your music from the 60's- 2010's etc., or make a playlist that Alexa can play on demand - because all of the old music will leave commercial radio. It's' sad, but nothing lasts forever. ☹️
That statistic about audio consumers is included in this article below for artists about how to get their music played on the radio.
Radio still dwarfs streaming in weekly US listening. Learn practical tips to get radio airplay and reach one of music's most powerful audiences.
soundcharts.com