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Lex & Terry off WLRS Louisville

T

Tig1150

Radio and Records is reporting Radio One's WLRS in Louisville is no longer carrying the Lex & Terry Show. drive. No replacement is reported.
 
Aside from the billboards around town promoting the dual frequencies, everything else is pointing to a flip at that station-- or a sale by Radio One. Wild rumors persist that Cumulus might be dialing the loan office.
 
Hmm. They are hiring two more full timers according to Allaccess. The bigger rumor in the market is that Clear Channel is getting ready to flip their Fox 93.1 signal from rock to a simulcast with their new Regional Mexican station.
 
The best thing that could happen to wlrs is a flip.Seriously that station not the frequency has been cursed for years now i mean i love the modern rock format if done right like on indie 1031 in la or kroq or cd101 in columbus ohio but a hybrid between active and alt does not work in my opinion.Heres hoping and praying for a format flip soon very soon.
 
I agree one of the two (Fox/LRS) just needs to cool it a bit. They're too hard and the trailer park imaging never worked as far as I know. The format is sinking...but no need to completely amandon but just bring it up to date. Both stations sound horrible. If you want to target young people go look at what they're downloading on Rhapsody, Itunes, etc. It's not all rap either....the guy with the acoustic guitar sound is back like it or not...
 
WLRS Louisville

what format would you do in that market that's not currently being done? Looking at the ratings in allaccess, it looks like just about every base is covered, including a few not covered elsewhere (WLUE-FM, two oldies stations, a new country).
 
Clear Channel would probably be served well by skewing The Fox younger-if they can take a bite out of WDJX, even a small one, they could help nudge Kiss FM past WDJX. Kiss FM leaning Rhythmic also helps greatly with this, since The Fox in theory won't be stealing listeners from Kiss FM.OldiesCat1, there aren't many options left for new formats in the Ville:Spanish Oldies (currently rimshot from Shelbyville)Spanish Contemporary (currently only on a rimshot FM/local AM simulcast)balanced Christian CHR (think WNAZ or WONU, not Air1; unless if Salem, WJIE, or EMF jumps ship, saturation of CCM formats could be a problem)Christian Rock (see previous comment about saturation of CCM formats)Urban Gospel (currently only on AM and a an FM specialty show)Jazz (we know what happened here)Classic Country (ditto)straight-up Rock (not Active, not Alternative-could easily evolve from The Fox's present format, the only issue would be protecting QMF)HurbanCHR/Rhythmic (would severely hurt Kiss in its present incarnation, althought the damage inflicted to Radio One may be worth it for Clear Channel, especially if Kiss moves its sound towards the center)Rhythm & Gold80s (would hurt Louie badly)Talk (probably would be a market for Liberal Talk, the only question is how big-Louisville is more liberal than most of the Commonwealth, but still not particularly liberal; WHAS-FM would be the most likely, although don't count out WKJK and WKRD moving to FM either).The R&G format would make a nice counterpart to Louie and compete well with Magic if done properly. Roughing up the Oldies outlets enough to force one of them to flip would be icing on the cake.
 
Louisville

good points---Christian CHR or straight-up rock looks like it makes the most sense. It would help Fox's cause if WLRS went away, getting rid of two similar stations almost cancelling each other out. If one brought in a huge morning show, that might help shove the other into another format. Doubt 80's would really matter anymore- WLUE apparently owns the position and if it were that great a format, Cox would never have let it go. WLUE now has that position and more with their Variety Hits approach (it appears).
 
Judging by the forward steps taken by Radio One and the backward steps taken by Clear Channel, I would predict that The Fox will go away before the fall book starts. That would be my guess. If CC were commited to that station they would not continue to rape it as they have since last summer.
 
Louisville

don't they have one in WMJM (never heard them but that's how they're listed in R&R's ratings)
 
I'm telling you there will be a niche for 80s/90s Hot AC with just a smattering of today....a hipper version of Louie... a Hot AC with fresher cuts from U2, Police, Peter Gabriel, Sting, Oasis, Smashing Pumpkins, Alanis, New Order thrown in there to mix things up. yes, we hear these groups on the radio now, but they are the wrong cuts mixed with the wrong ingredients. Yea, I know...they don't test....well, go to the download sites and tell me how those songs are testing...we're asking the wrong people the wrong questions for that type of format. Make it a yuppy lifestyle station...it's never going to be huge in Louisville but at least it would be easier to sell than hard rock or classic country or even CHR for that matter. Louie songs, in my opinion, are too familiar...I feel like I'm hearing the same songs over and over just because I've heard them so many times on other stations. This is the problem with only playing tunes that I assume test as familiar (How could Jack and Diane not?). Take a controlled risk now and again! Don't misunderstand me...Louie will be fine... a station like this would only take from their bottom end...infact it might make a great HD2 station for them...same variety, but different type of tunes. On the other hand...The Max is way to unfamiliar/hard and the signal is crap so they aren't a factor. Worry about them more if Radio One gets rid of them...from what I understand the PD is a puppet to a consultant that doesn't have a clue. The right station could rob them blind...their listeners are there in hopes of hearing songs that they're never going to hear... so they sit through Creed (again) hoping that Oasis' "Wonderwall" will be next...if weren't for that morning show the station would be toast. I think there is a solid station waiting for the PD that can walk the delicate line between the two extremes. This station might take a little from Louie's younger end, but that's not what they are there for.
 
First off clear channel is much more committed to the fox than radio one is to wlrs simply because wlrs is a fluke in the radio one family.Most of there stations are urban or lean urban secondly staxof wax what excellent ideas you have i couldn't agree more what a good format that would make.and i bet it would make alot more money than wlrs does at the moment.I don't even understand why they put them back on the air in march of 2000?
 
Jack-VH format

StaxofWax said:
Louie songs, in my opinion, are too familiar...I feel like I'm hearing the same songs over and over just because I've heard them so many times on other stations. This is the problem with only playing tunes that I assume test as familiar (How could Jack and Diane not?). Take a controlled risk now and again! Don't misunderstand me...Louie will be fine... a station like this would only take from their bottom end...infact it might make a great HD2 station for them...same variety, but different type of tunes.
Click to expand...
All the listener research on the successful Variety Hits-type stations (in St Louis, Phoenix, Louisville, a few of the Jacks) says that the familiarity is what drives these stations- it's just from a much wider era span than most '80s or classic hits or '80s based Hot Ac stations. The stations that aren't working tend to be a little too deep-cut obsessed, thinking that's where their variety comes from. And, really, you can't be "too familiar" if you want to compete- IF you are very familiar but only playing 250-300 songs, that's where you get into trouble. If you water down the familiarity, you give listeners fewer reasons to stick around.Radio gets in to trouble (doesn't matter if it's Variety Hits, oldies, classic rock, '80s) when they hear listeners demand "variety" and react by adding a bunch of songs that weren't that big. "Hey, let's play a few 'obscure' songs!". That (obscure titles) is not what radio listeners are saying when they ask for variety. Stations like WLUE, WARH, KPKX (at least from seeing their song lists and listening a little online) and a few Jacks' charm is in that they play the hits but don't confine it to a 10-15 year era span (more like mid '70s to early 2000s and a few choice currents-recurrents and a '60s classic sprinkled in once an hour or so).
 
I hosted mornings at LRS, (I'm McGregor, bitch) when it came back on the air in 2000. Our signal was horrible but we managed to snag some very respectable ratings. I was garnering an 8-9 share in the morning in our demo. What were Lex and Terry's morning numbers? The Fox had the huge signal on 100.5 as well as Stern in the Morning. LRS had solid numbers until some changes were made and the station sort of lost it's way. Things seemed to unravel. It was fun while it lasted but I decided to move back to California. Does the Phoenix Hill Tavern still smell like puke? I think Eric Flack and Fraud-bear Kelly should do mornings at LRS.
 
Mcgregor you had a really cool morning show i didn't love all the music but it was so much better than what it is today i mean you were a witty man and cool to listen to plus you and fendrich and mudd made a good team .but now the on air talent it is quite a drop from when you al ran the station it is like 3 year olds are in charge.What station are you at in cali kroq maybe or kwod in sacrament well just wanted to say i really miss your show it was great.Why did wlrs lose there way?And they have lost it in a huge way!!!
 
Actually, if Radio One sells its non-Urban stations, could Radio One be left with:WGZB 99.7WMJM 102.3And the outcasts would be:WDJX 96.5WLRX/WLRS 104.3/105.1WXMA 101.3assuming the old formats just don't disappear completely.There'd even be the possibility of some other Radio One core format winding up on 96.5 (Jazz, Gospel, etc.) if they decide to keep more than two signals.
 
Re: Louisville

OldiesCat1 said:
don't they have one in WMJM (never heard them but that's how they're listed in R&R's ratings)
Click to expand...
WMJM is Urban A/C... KQMV in Seattle is Rhytmic A/C... it's Alan Burns new thing.. check out online and stream www.movin925.fm
 
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