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Lex & Terry Return: Your Thoughts

P

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My intital thoughts on their show yesterday (I heard about 90 minutes):
-No recycling within their show for anytning else on Planet
(would see a waste not to try and RECYCLE some of that new CUME)
-minimal station imaging
(only heard short produced liners in/out of breaks)
-they are still bitter & negative about the whole thing
(and not in an entertaining manner)
-the spots were a mix of 18-34 ads (US Army) and 45-54 (Adamec Harley)

The challenge here will be blending L&T listeners (M35-54) with the Planet
listeners (M18-34).

It may end up being a case of 1+1=3, but more likley 1+1=2

I heard CC is guaranteeing sponsors they will get equal ratings on Planet from the ROCK numbers. Risky, and could be a HUGE liability if it fails.
 
I have listened in for the past two mornings just to see what it was like and seems to me that are liking the new deal. Four months was long enough for them and CC will make out to have a good thing with them. Otherwise to early to judge this yet.

mburg


> My intital thoughts on their show yesterday (I heard about
> 90 minutes):
> -No recycling within their show for anytning else on Planet
> (would see a waste not to try and RECYCLE some of that new
> CUME)
> -minimal station imaging
> (only heard short produced liners in/out of breaks)
> -they are still bitter & negative about the whole thing
> (and not in an entertaining manner)
> -the spots were a mix of 18-34 ads (US Army) and 45-54
> (Adamec Harley)
>
> The challenge here will be blending L&T listeners (M35-54)
> with the Planet
> listeners (M18-34).
>
> It may end up being a case of 1+1=3, but more likley 1+1=2
>
> I heard CC is guaranteeing sponsors they will get equal
> ratings on Planet from the ROCK numbers. Risky, and could
> be a HUGE liability if it fails.
>
 
This morning I listened long enough to hear Peter Welpton doing news in News Chick Kim's voice as hilarity ensued. (She has 89 days left on a non-compete, and kudos to everyone for having fun with it.)

L&T actually started at 6:06. Paul Rasmussen did news on the hour, then a spot break.

But before that, Dishwalla's "Blue Cars" started at 5:59 and then faded out in less than a minute. I guess Planet's automation isn't down with backtiming or filling time.

Other than that, it was smooth. Smoother than the first week of Valentine In The Morning, anyway. (Someone forgot to download the joke of the day for Tuesday!)
 
> The challenge here will be blending L&T listeners (M35-54)
> with the Planet
> listeners (M18-34).

Quite a few of their stations are active rock or alt, and they do quite well. In coastal NC, which is filled with jar heads 18-34, L&T have the best numbers of their local affiliate.
 
I think they sound very loose and are having way more fun than they did in the months leading up to the split.

More importantly Planet has never sounded better. The shift from crummy current day, small playlist, hard driving swill - to a far more mature mix with 90's recurrents has many in my group of friends (non radio people) talking about how much they "now like the station". CC has done really well with a difficult trick: move a massive morning show's audience and a frequency change. If my "finger in the wind" is correct, it is really working.

LandT will have no problem regaining their audience as the population of LandT/107.3 billboards grows. There is just NOTHING else entertaining to listen to in Jax.

and that leads me to this question:

why, with four months of cume building opportunity time, has Rock 105 failed to do anything in mornings?
 
> why, with four months of cume building opportunity time, has
> Rock 105 failed to do anything in mornings?

let me put on my corporate hat after three months out of that environment...

"We don't need to worry about them. We built them! They were nothing without our (rockin' music/big signal/direction)! We'll just find another show that works a lot cheaper and build them the way we built L&T!"

It seems like any successful radio show somehow creates an enemy somewhere in the higher corporate office, somebody who takes it as an offense that some jock is getting the recognition while they are sure it was clearly their paper pushing that created the success.
 
> > why, with four months of cume building opportunity time,
> has
> > Rock 105 failed to do anything in mornings?
>
> let me put on my corporate hat after three months out of
> that environment...
>
> "We don't need to worry about them. We built them! They
> were nothing without our (rockin' music/big
> signal/direction)! We'll just find another show that works a
> lot cheaper and build them the way we built L&T!"
>
> It seems like any successful radio show somehow creates an
> enemy somewhere in the higher corporate office, somebody who
> takes it as an offense that some jock is getting the
> recognition while they are sure it was clearly their paper
> pushing that created the success.
>


More likely they just figure that if they cut the cost of the morning show by 90% and can keep maybe half the billing, they're more profitable, at least on a percentage basis. Keeping half the billing becomes the trick.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
 
> > why, with four months of cume building opportunity time,
> has
> > Rock 105 failed to do anything in mornings?
>
> let me put on my corporate hat after three months out of
> that environment...
>
> "We don't need to worry about them. We built them! They
> were nothing without our (rockin' music/big
> signal/direction)! We'll just find another show that works a
> lot cheaper and build them the way we built L&T!"
>
> It seems like any successful radio show somehow creates an
> enemy somewhere in the higher corporate office, somebody who
> takes it as an offense that some jock is getting the
> recognition while they are sure it was clearly their paper
> pushing that created the success.
>
Clearly you are ignorant of the reality of this specific situation,
so keep your generic ramblings to yourself.

Cox treated L&T like KINGS and everyone in that building was aware (both overtly and otherwise) that L&T were crucial to EVERYONE'S success.

They offered them THE MOON SUN AND STARTS to stay, but L&T wanted to be on 50+ stations (which hasn't happened yet) and Cox couldn't deliver it.
 
> Clearly you are ignorant of the reality of this specific
> situation,
> so keep your generic ramblings to yourself.

Why don't you spend your time arguing the opposite case instead of being insulting and telling me not to express my opinion?

> Cox treated L&T like KINGS and everyone in that building was
> aware (both overtly and otherwise) that L&T were crucial to
> EVERYONE'S success.

Cox is a hell of a lot bigger than just Jax. It's headquartered in Atlanta, one of the markets Cox refused a competing station to put them on.


> They offered them THE MOON SUN AND STARTS to stay, but L&T
> wanted to be on 50+ stations (which hasn't happened yet) and
> Cox couldn't deliver it.

Cox could have delivered it, if they weren't so determined to block them OFF CC stations in competing markets.
 
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