As noted on RadioHotTalk.com, Lex & Terry affiliate KRPX in Corpus Christi, TX flipped at midnight yesterday to Classic Hits as 107.3 Jake FM. It's not a Variety Hits stations, despite imaging and a name that makes it sound like one.
What I found strange were these comments in R&R by the station's OM that the "Active Rock demo" was a hard sell in Corpus Christi. The demo wasn't specified, but I suspect it was M18-49. I know that in markets with two books a year, those lower age male demos (M18-34 and M18-49) can be really tough to sell...<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
What I found strange were these comments in R&R by the station's OM that the "Active Rock demo" was a hard sell in Corpus Christi. The demo wasn't specified, but I suspect it was M18-49. I know that in markets with two books a year, those lower age male demos (M18-34 and M18-49) can be really tough to sell...<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>