BLINDED BY POLITICS
Possibly your view of talk radio is distorted by your own political preferences.
Progressive talk is not "floundering." Neither is it a run-away success. Currently progressive talk operates mostly as a network: a low-cost turn-key solution for marginal AM stations. As such, it does about as well as conservative Salem Radio or the various sports-talk networks (ESPN, Fox Sports or Sporting News). The talkers that do well in any market are long-established and on stations with good signals. These stations have local news and talk and cherry pick from syndicated talkers (they don't just plug an automation computer into a satellite dish to take a network feed). If you check the audience numbers for the various syndicated hosts, you have two big guns (Rush and Hannity) and a bunch of little pea-shooters. The pea-shooters' audiences are comparable to those of the progressive talkers. Progressive talk has not yet found its killer host - its Rush - but it is hardly floundering either.
Fact is progressive talk is a work in progress and it has not yet found its footing. It's not as bad as conservatives claim. It's not as good as liberals say. But both sides are hearing what they want to hear.
Oldies on WARM was a dumb idea. Music on AM is an idea whose time has passed. AM stations currently satellite delivered music formats will be looking at satellite delivered talk formats (if they are not already) - including progressive talk from Jones Radio and/or Air America Radio. It's not a question of if it will happen in this market; it's a question of when (and who).
In the meantime, progressive talkers broadcast online. Check them out. To start, I would recommend:
Stephanie Miller (9 am to 12 noon)
http://gundam100.liquidviewer.net/sms
Thom Hartmann (12 noon to 3 pm)
http://play.rbn.com/play.asx?url=airam/airam/wmlive/daily.asf&proto=mms?mswmext=.asx
Randi Rhodes (3 pm to 7 pm)
http://play.rbn.com/play.asx?url=airam/airam/wmlive/livea.asf&proto=mms?mswmext=.asx
Ed Schultz (3 pm to 6 pm)
http://ccri.eonstreams.com/ccri_oh_cincinnati_wcky1_am.asf
The Ed Schultz audio link also has Randi Rhodes from 6 pm to 10 pm.
> Liberal talk is foundering in major markets. It struggles
> everywhere. This market? Maybe as some kind of a write-off
> or something. It would be a miserable failure from Day One,
> and then things would get worse.
>