There's another angle here I think very few consider when you talk about this subject...
Many NPR stations are on FM. Not all, I agree, but many.
People I speak to who tend to lean left politically tell me they are big users of NPR.
The liberal talk stations that come on the air are almost always on poor, signal challenged AM sticks...you know, the stations whose audiences (if they have one) are almost always the over 50 set. Now, that was OK back in the 90's when Rush started on the same lousy sticks and overperformed, ratings-wise, which is why his show later moved to bigger AM stations. (when his AM audiences were in their 30's, 40's and up...)
By the time liberal talk came on the air, the AM audience was pushing 50 and mostly conservative, so it generally underperformed on those same sticks. (based on the old thought, you get more conservative as you get older.)
Though I know there's liberal folks in their 50's, 60's and 70's, whenever I see a crowd of those folks, I see lots of college-aged people, and people in their 30's, maybe early 40's. I contend very few of those people have ever bothered to listen to a station on AM. Some younger ones don't even know what AM radio is.
That's why I've said liberal talk stations should be on FM. That's where most of the NPR audience is and that's the best place on the dial for those types of stations because they can be more demographically compatible.
Conservative talk is moving to FM and in most cases...guess what happens? The audience starts to get younger. Radically younger? No. But, if you were a 50 plus station on AM, and on the simulcast you add more people in their mid to late 30's and 40's, you're a winner. And there's plenty of stats on this these days to back it up.
Yes, these are generalizations I'm talking about here, and not necessarily everything above applies to everyone listening to radio. But, I think it's a reasonable consideration to make.
Radio listening does not move from FM to AM. Ever. But it will move from AM to FM.
Many NPR stations are on FM. Not all, I agree, but many.
People I speak to who tend to lean left politically tell me they are big users of NPR.
The liberal talk stations that come on the air are almost always on poor, signal challenged AM sticks...you know, the stations whose audiences (if they have one) are almost always the over 50 set. Now, that was OK back in the 90's when Rush started on the same lousy sticks and overperformed, ratings-wise, which is why his show later moved to bigger AM stations. (when his AM audiences were in their 30's, 40's and up...)
By the time liberal talk came on the air, the AM audience was pushing 50 and mostly conservative, so it generally underperformed on those same sticks. (based on the old thought, you get more conservative as you get older.)
Though I know there's liberal folks in their 50's, 60's and 70's, whenever I see a crowd of those folks, I see lots of college-aged people, and people in their 30's, maybe early 40's. I contend very few of those people have ever bothered to listen to a station on AM. Some younger ones don't even know what AM radio is.
That's why I've said liberal talk stations should be on FM. That's where most of the NPR audience is and that's the best place on the dial for those types of stations because they can be more demographically compatible.
Conservative talk is moving to FM and in most cases...guess what happens? The audience starts to get younger. Radically younger? No. But, if you were a 50 plus station on AM, and on the simulcast you add more people in their mid to late 30's and 40's, you're a winner. And there's plenty of stats on this these days to back it up.
Yes, these are generalizations I'm talking about here, and not necessarily everything above applies to everyone listening to radio. But, I think it's a reasonable consideration to make.
Radio listening does not move from FM to AM. Ever. But it will move from AM to FM.