Mildly amusing, the Utica-Rome contingent and a few stragglers like me from the far end of the state have kept this board alive. But for the good old days when Bone and The Genius used to go mano-a-mano here. Well, at least the posts are civil and informative.
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Life Support
- Thread starter Radknowski
- Start date
I'd love to know what's going on in the 'cuse. I haven't heard good dirt in eons!
Sadly, there's not much controversy going on. The big war that used to exist between 95X and K-Rock has basically died. X has traded in Beaner & Ken for Opie & Anthony. Bone from K-Rock and Scorch from Nova (formerly K-Rock) have both "exited" the market. I don't even know who the hell's on K-Rock mornings because I normally don't listen, and their jock lineup page makes absolutely NO mention of morning drive. As far as that page is concerned, the broadcast day is 10am to 6pm only. And whenever "Biff" works, but they didn't mention any times.
I will concede that "civil and informative" is nice, but yeah, we could use some more folks from Syracuse to chime in here. I mean, you've got ClearChannel in the midst of an ownership change and nobody's leaking any dirt. Someone MUST know what's going to happen, or at least some pretty solid theories/rumors. And what is Galaxy gonna do with Utica? Someone in Syracuse HAS to know by now. Come on, people! At least a few of you MUST have your own home computers so you can comment without worrying about getting tracked to a company IP address!!
I will concede that "civil and informative" is nice, but yeah, we could use some more folks from Syracuse to chime in here. I mean, you've got ClearChannel in the midst of an ownership change and nobody's leaking any dirt. Someone MUST know what's going to happen, or at least some pretty solid theories/rumors. And what is Galaxy gonna do with Utica? Someone in Syracuse HAS to know by now. Come on, people! At least a few of you MUST have your own home computers so you can comment without worrying about getting tracked to a company IP address!!
Not necessarily. It's a matter of promotion.
When CC flipped 102.5 to country, they were actually doing some decent damage against Big Frog -- at first. The "20 song bob-a-thons" forced the Frog to kill it's long-standing "10 in a row" slogan almost instantly. But Frog found other ways to bring on the defense... and CC failed to keep the promotional momentum going after the initial launch. Had CC efforted a continuous offensive firing on all cylinders, they could have earned themselves some pretty decent numbers. I don't think they ever could have won the battle, but they probably could have done well enough that it wouldn't have been necessary to give up and flip formats again just a couple years later.
And history repeated itself with Mix. They stole away some of Lite's listeners, though the crossover with CHR probably wound up doing just as much damage to sister station Kiss. Since the initial launch, you don't see or hear much in the way of outside promotion. If you're not already aware of what Mix 102.5 is, you're probably not going to find out unless you happen to hear it playing on a friend's radio, or in some retail establishment.
And I could even say the same about The River. No doubt they were going after Rock 107, and even Oldies 96 with that playlist of "deeper cuts" and promoting themselves as being "all about the music," targeting middle-aged adults. But again, after the initial launch, where was the promotion?
Sure, it's expensive to get billboards, TV and print ads. But a new radio station needs to get its name out there, especially in a market like U-R where people are known for being stuck in their ways. Simply promoting yourself the first 6 months you're on the air doesn't cut it. It needs to be an ongoing effort. A marathon, not a sprint. If CC corporate had invested a little more for long-term promotion, they probably would have benefitted with higher ratings, and a buyer willing to pay more for the cluster than Levine could have offered.
When CC flipped 102.5 to country, they were actually doing some decent damage against Big Frog -- at first. The "20 song bob-a-thons" forced the Frog to kill it's long-standing "10 in a row" slogan almost instantly. But Frog found other ways to bring on the defense... and CC failed to keep the promotional momentum going after the initial launch. Had CC efforted a continuous offensive firing on all cylinders, they could have earned themselves some pretty decent numbers. I don't think they ever could have won the battle, but they probably could have done well enough that it wouldn't have been necessary to give up and flip formats again just a couple years later.
And history repeated itself with Mix. They stole away some of Lite's listeners, though the crossover with CHR probably wound up doing just as much damage to sister station Kiss. Since the initial launch, you don't see or hear much in the way of outside promotion. If you're not already aware of what Mix 102.5 is, you're probably not going to find out unless you happen to hear it playing on a friend's radio, or in some retail establishment.
And I could even say the same about The River. No doubt they were going after Rock 107, and even Oldies 96 with that playlist of "deeper cuts" and promoting themselves as being "all about the music," targeting middle-aged adults. But again, after the initial launch, where was the promotion?
Sure, it's expensive to get billboards, TV and print ads. But a new radio station needs to get its name out there, especially in a market like U-R where people are known for being stuck in their ways. Simply promoting yourself the first 6 months you're on the air doesn't cut it. It needs to be an ongoing effort. A marathon, not a sprint. If CC corporate had invested a little more for long-term promotion, they probably would have benefitted with higher ratings, and a buyer willing to pay more for the cluster than Levine could have offered.
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