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Life Was E-Z, and the Competition Got Kissed Off

T

Those RRRRs

Guest
Once in a while on this forum, someone brings up the short-lived "Solid Gold 102" and makes a comment or two about why he/she thinks the station went bye-bye's and why Woggle has survived into the new millenium.

But during the same time period, Philly had two FM Soft Rock/AC stations...EZ 101 and Kiss 100. From what I remember, EZ was more contemporary (as is the B to this day) and Kiss played older MOR stuff such as Barry Manilow, Humperdinck, and The Carpenters. (I think)

Am I remembering this correctly? And if so, does anyone wish to comment on the Kiss 100 days and either compare/contrast the station with EZ or give an opinion as to why that station didn't survive? I can't remember how long Kiss was on the air but I think it disappeared around '92 or '93.
 
Kiss 100 was more mellow than EZ 101. Not bad to listen to at night, but not a station that would get you through the day.
 
Wait a minute. I think you've got it reversed.

Wasn't 101.1 playing the "Big BM", Beautiful Music? They were running the same tapes supplied by Bonneville as were on WFPG-FM 97 "Relaxing Music Radio". It was Instrumental of hit song, then a soft vocal, then another instrumental...the second one a true hit like "Love Is Blue" Paul Mauriat or "Soal Coaxing" LeFevre...and more upbeat in drive times.
 
Part of the problem for Kiss may well have been the rapidly changing flavors of AC. They tried to move out of being "The Love Song Station" (with Babs and Neil Diamond seemingly every hour, and to be fair they did quite well in that era), into a more up-tempo AC--morphing into that "50/50 Mix" thing--before going 'back to the future' as "Today's Love Songs" at the end. By contrast, EZ, and then B, continued on a straight trajectory towards more modern/up-tempo music...they never backtracked along the way. The change to the "B" monkier was a way of breaking with the past image but keeping the evolution--and not a revolution--of the music going just subtly enough to stay at the top.

Kiss kissed off the Monday after Eagle 106 flew the coop ('93 I think).
 
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