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Lifestyle Talk 2.0?

I saw a passage in a recent edition of News/Talk Edge about KTMY My Talk 107.1 in Twin Cities,MN that has a Woman's talk format that focuses on Pop Culture/Gossip.I was wondering if anyone knows of any other stations that have this type of format?Does anyone think it could work?
Here is a link to the stations website http://mytalk1071.com/
 
WTWK in Burlington/Plattsburg VT/NY had the format until several months ago when it flipped to Bloomberg business news/talk. They ran Steph Miller, Dr. Laura and Joy Browne to name a few
 
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