Light and Easy 93.1. Is there anybody in there

[davideduardo]

We would be curious to know if Tampa has similar breakdowns of competing stations and demografics.

We'll see median age soon with the new Census data, but Tampa in the past has been a bit older than Miami.

Miami is 50% Hispanic and 20% Black... 70% is ethnic. Tampa is 25%, roughly, between Hispanics and Blacks.

Tampa is market 20, Miami is 12th nationally.

 

[Ai4i]

Tampa is market 20, Miami is 12th nationally.

I could never understand why radio market rankings, while not radically different, are noticably different from TV market ratings where , for example, StationIndex.Com rates Tampa 13'th and Miami 16'th.

 

[davideduardo]

Tampa is market 20, Miami is 12th nationally.

I could never understand why radio market rankings, while not radically different, are noticably different from TV market ratings where , for example, StationIndex.Com rates Tampa 13'th and Miami 16'th.

Tampa TV market runs up and down the coast. Miami TV market is the same as radio, plus the tiny amount of population Monroe adds.

Radio markets are based on radio listening plus the existence of close by defined radio markets; Miami is limited by Palm Beaches to North, Ft Myers / Naples to the west. TV markets tend to be bigger since in some cases there are adjacent markets, sometimes not reachable off air but by cable, that are not local TV markets on their own.

 

[Diogenes]

"What's New" comes from one of Linda Ronstadt's albums of jazz standards. While she didn't have much radio success with it, millions of people bought the record and she won at least one Grammy for her efforts on that album. The fact that it's a familiar voice singing a Frank Sinatra tune makes it understandable that Easy 93 would play it. This way they get to play Sinatra without really "going there". It's actually one of the most strategic, well placed songs I've heard them play.
Smarter choice than anything from Journey.

 

[davideduardo]

"What's New" comes from one of Linda Ronstadt's albums of jazz standards. While she didn't have much radio success with it, millions of people bought the record and she won at least one Grammy for her efforts on that album. The fact that it's a familiar voice singing a Frank Sinatra tune makes it understandable that Easy 93 would play it. This way they get to play Sinatra without really "going there". It's actually one of the most strategic, well placed songs I've heard them play.
Smarter choice than anything from Journey.

Hmm. I'm outside the 25-54 sales demo, and Sinatra or a Sinatra tune are something that would make me change stations very fast... just as I tuned out the hold-over MOR songs Top 40 stations played in the mid to late 50's and even early 60's.

There are Journey songs that would make me turn up the volume, however.

 

[Groove1670]

Look. Easy is very much of a throwback to automated easy vocal stations in the 60's & 70's. Reminds me of the original WYOR in Miami. It brings back good memories for many. If you don't remember hearing these stations, or if you were born later. They you don't understand the concept.

Sorry, you won't hear announcers, upbeat jingles, or tight program elements. Nothing to see here, move on, next thread.

 

[klutch00]

Look. Easy is very much of a throwback to automated easy vocal stations in the 60's & 70's. Reminds me of the original WYOR in Miami. It brings back good memories for many. If you don't remember hearing these stations, or if you were born later. They you don't understand the concept.

Sorry, you won't hear announcers, upbeat jingles, or tight program elements. Nothing to see here, move on, next thread.

Was the old WYOR similar to the old WLOM (99.1 FM) which was briefly on the air in 1983 in Annapolis MD?

 

[Ai4i]

'YOR, or Yor Radio Station was uptempo instrumental foreground music, if I remember correctly.

 

[jmtillery]

Didn't, at one time, WYOR-FM program an all instrumental format known as "Plush Instrumental"?

 

[Groove1670]

Correction: Not WYOR but Joy 107.

Joy 107 TV commercial.

http://www.youtube.com/watch?v=P16scGv--nc

 

[richiedon]

"What's New" comes from one of Linda Ronstadt's albums of jazz standards. While she didn't have much radio success with it, millions of people bought the record and she won at least one Grammy for her efforts on that album. The fact that it's a familiar voice singing a Frank Sinatra tune makes it understandable that Easy 93 would play it. This way they get to play Sinatra without really "going there". It's actually one of the most strategic, well placed songs I've heard them play.
Smarter choice than anything from Journey.

Hmm. I'm outside the 25-54 sales demo, and Sinatra or a Sinatra tune are something that would make me change stations very fast... just as I tuned out the hold-over MOR songs Top 40 stations played in the mid to late 50's and even early 60's.


There are Journey songs that would make me turn up the volume, however.

If EZ played Strangers In The Night, That's Life, It Was A Very Good Year, Somethin' Stupid,
or My Way, I wouldn't turn it off, and would actually enjoy it.

 

[Ai4i]

Only knew YOR as a very young listener.
"The joy of South Florida is was Joy 107", part of the Transtar national, satellite delivered Format 41 (demographic age centered on 41).
Other Florida stations that carried the service included Joy 107 in Mount Dora - Orlando, 770 in Fort Myers, and I think W Gainesville Gainesville Gainesville in of all places, Gainesville.

 

[The-Major]

Correction: Not WYOR but Joy 107.
Joy 107 TV commercial.
http://www.youtube.com/watch?v=P16scGv--nc

I remember that commercial from 1988 or 1989. That was a heavily-utilized ad on local TV back in the day !

 

[richiedon]

"The joy of South Florida is was Joy 107", part of the Transtar national, satellite delivered Format 41 (demographic age centered on 41).

I think that Format 41 started circa 1986. If things have progressed linearly it would now
be Format 66, to coin a phrase. Do you all believe the target audience of EZ is centered around
66?

 

[The-Major]

I think that Format 41 started circa 1986. If things have progressed linearly it would now
be Format 66, to coin a phrase. Do you all believe the target audience of EZ is centered around
66?

They are clearly going for the U.S. Baby Boomers born between 1946 and 1964, so late-40s to mid-60s. I guess that would be the 45 to 64 age demographic.

I'm not quite there yet.

 

[jmtillery]

Only knew YOR as a very young listener.
"The joy of South Florida is was Joy 107", part of the Transtar national, satellite delivered Format 41 (demographic age centered on 41).
Other Florida stations that carried the service included Joy 107 in Mount Dora - Orlando, 770 in Fort Myers, and I think W Gainesville Gainesville Gainesville in of all places, Gainesville.

In the North Central and North Florida areas as early as 1984, Transtar's Format 41 could be heard on WJYO (107.7) Joy 108 Orlando; WCFI (101.9) Sunny 102 Daytona Beach; WGLV (97.7) Love 98 Gainesville; and WAIV (96.9) 97 Wave FM Jacksonville.

 

[Diogenes]

"What's New" comes from one of Linda Ronstadt's albums of jazz standards. While she didn't have much radio success with it, millions of people bought the record and she won at least one Grammy for her efforts on that album. The fact that it's a familiar voice singing a Frank Sinatra tune makes it understandable that Easy 93 would play it. This way they get to play Sinatra without really "going there". It's actually one of the most strategic, well placed songs I've heard them play.
Smarter choice than anything from Journey.

Hmm. I'm outside the 25-54 sales demo, and Sinatra or a Sinatra tune are something that would make me change stations very fast... just as I tuned out the hold-over MOR songs Top 40 stations played in the mid to late 50's and even early 60's.

There are Journey songs that would make me turn up the volume, however.

Very True, David. Which is why every AC station in the country plays them. I love Journey too. My point was that if Easy 93 wanted to set themselves apart from other AC's, they would avoid Journey. I understand why they play them, however. Just disappointed that they can't quite break away from traditional AC and go whole hog "Easy".

 

[klutch00]

"What's New" comes from one of Linda Ronstadt's albums of jazz standards. While she didn't have much radio success with it, millions of people bought the record and she won at least one Grammy for her efforts on that album. The fact that it's a familiar voice singing a Frank Sinatra tune makes it understandable that Easy 93 would play it. This way they get to play Sinatra without really "going there". It's actually one of the most strategic, well placed songs I've heard them play.
Smarter choice than anything from Journey.

Hmm. I'm outside the 25-54 sales demo, and Sinatra or a Sinatra tune are something that would make me change stations very fast... just as I tuned out the hold-over MOR songs Top 40 stations played in the mid to late 50's and even early 60's.

There are Journey songs that would make me turn up the volume, however.

Very True, David. Which is why every AC station in the country plays them. I love Journey too. My point was that if Easy 93 wanted to set themselves apart from other AC's, they would avoid Journey. I understand why they play them, however. Just disappointed that they can't quite break away from traditional AC and go whole hog "Easy".

About the only songs that might be appropriate from Journey would include "Who's Crying Now"; "Open Arms"; "Lights" and maybe "Faithfully". Even so, I still think these songs are 'pushing the limit' on a soft music station, even for today.

 

[Ai4i]

The station is vocal intensive, not a WAVV or a KLUX.

 

[vchimpanzee]

"What's New" comes from one of Linda Ronstadt's albums of jazz standards. While she didn't have much radio success with it, millions of people bought the record and she won at least one Grammy for her efforts on that album. The fact that it's a familiar voice singing a Frank Sinatra tune makes it understandable that Easy 93 would play it. This way they get to play Sinatra without really "going there". It's actually one of the most strategic, well placed songs I've heard them play.
Smarter choice than anything from Journey.

Hmm. I'm outside the 25-54 sales demo, and Sinatra or a Sinatra tune are something that would make me change stations very fast... just as I tuned out the hold-over MOR songs Top 40 stations played in the mid to late 50's and even early 60's.


There are Journey songs that would make me turn up the volume, however.

If EZ played Strangers In The Night, That's Life, It Was A Very Good Year, Somethin' Stupid,
or My Way, I wouldn't turn it off, and would actually enjoy it.

That's right. My station does a very good job of playing songs that sound outdated and strictly for geezers, which is just the way I like it.

Journey I don't turn up. I turn them off.